If you are not standing by your core values at the time of crisis and instead take a myopic view of the situation you will miss out on building a long-term, thriving business. Just look at what Zappos, the popular shoe site, went through on May 23, 2010. It lost $1.6 Million dollars within matter of hours. But it’s what it did afterward that is the real story.
For those who don’t know Zappos; it is an online web site that sells shoes. In the process it has built a Billion dollar business!! It has done this by focusing on core tenets of providing exceptional customer service at any cost. Amazon.com just bought the company last month for $928 million.
So what happened?
Many of the business owners who expand from a single unit to multi-unit operations fail and even end in a worse situation than before. It’s human nature to think of a simple math – if you are making $100K from one unit; you should be able to make $200K from two, right? They may go even further thinking that the outcome should be more than $200K when you include all the synergy you can derive from multiple units.
Even though there is some truth in this argument the reality is operating a multi-unit business is hard work. You need to think long and hard before expanding and consider the pros and cons of multi-unit operations before making a decision. Below I have tried to highlight some of the key points to consider in terms of the benefits and pitfalls.
The failure rate of businesses with partnership is much higher than those managed without partnership. So why would anyone want to get in the partnership? Despite what statistics shows there are some valid reasons why you should consider establishing partnership. As I mentioned in my previous blog there are pros and cons of partnerships. As long as you take steps to make it work you can get what you want out of partnership.
Here are 5 reasons why you should consider getting into partnership. In some cases there may be multiple scenarios depending on the situation and number of partners involved.
Many people would love going in the business with a partner for variety of reasons. At the same time you will find equal number of others who hate the idea of working with a partner and losing independence. What is it about the partnership that brings different reactions from different sets of people? In this article we will highlight the pros and cons of being in a partnership.
It is not only possible to fight with large business; but to win big in this battle. Are you the owner of small business that is fighting for customers and sales with the big, national chains? How do you win the battle when you know you are outnumbered in every way? I just found out how one such business is doing one customer at a time.
I was at the auto mechanic shop the other day to fix the coolant leakage on my old car. The service I received there made me think what it takes to make a first-time customer come back for the rest of his life. Let me explain…
This question keeps coming up in many conversations with existing business owners and prospective ones. In almost all situations I encounter two diverging opinions. In one camp you have those who say the economy is so bad; consumers are spending very little money, banks are not lending and many other issues facing small businesses today. In the opposing camp there are those who say this is the best time to start a business because you have many businesses for sale at good price, your business will be ready to take advantage when things start looking up and so on.
These conversations remind me of a story of two shoes salesmen who are sent to an African village to explore business opportunities for shoes. One salesman goes to the village and finds that nobody is wearing any shoes. She sends a message to the headquarters – stop this project. No one here wears any shoes. The other salesman goes to the village and finds the same situation. However, she sends an urgent message to the headquarters saying – crank up the production in full force. No one here wears any shoes. As you can see the opportunity is in eye of a beholder!!!
Many of the well-known businesses of today were started in bad times.