Framework for Deciding What NOT to do


In the previous post we highlighted that the most difficult decisions you will ever make are the ones where you decide NOT to move forward. By focusing your resources and energy on narrowly you can achieve number of benefits and get higher return on your investment of time, money or effort. We mentioned how Apple has succeeded to become the most valuable company in the U.S. by applying this principle, while GM had floundered by spreading resources over multiple brands with lot of overlaps.
You should use this approach in decision making every step of the way. If you take a step back and think about the decision in terms of cost vs. benefit of the current choice and evaluate it against alternatives you can improve the odds of making the right choice. You can use this principle in number of different areas as shown below.
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What you do NOT do is more Important than what you do DO


The most difficult decisions you will ever make are the ones where you decide NOT to go ahead. We live in a world full of constraints – there are only 24 hours in a day, the bank is only willing to give you 50% of requested loan, you can only hire 5 employees. The list goes on and on. Given that there is only so much you can do with the limited amount of resources it is imperative that you pick your battles wisely. Decide to fight all the battles and soon you will run out of ammunition.
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Practical Ideas for Customer Suggestions to Improve Sales


In the earlier post we mentioned that if you are not applying customer suggestion tactics in the small business you are losing about 25% of current sales. We also showed best practices to work with when implementing customer suggestion plan. The key to making customers to like your suggestions is to do it in a way such that they do not feel as if they are being forced into buying something they do not want to.
In this post we will show practical ideas that are based on the best practices to implement in your small business. We have seen many of these ideas implemented at number of businesses with great results. I am sure you will be able to enjoy similar sales growth after you implement some of these ideas.
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Best Practices in Customer Suggestions to Improve Sales


In the previous post we mentioned that if you are not applying customer suggestion tactics in the small business you are missing out on 25% of current sales. These days customers receive suggestions from businesses and other customers from all kinds of businesses. However, you have to be careful about not turning off customers with your overly aggressive tactics. Customers do like receiving suggestions from their friends and businesses, but they do not want to be bombarded with them every step of the way.
The key to making customers to like your suggestions is to do it in a way such that the customers do not feel as if they are being forced into buying something they do not want to. There are certain things you should keep in mind when working on your customer suggestion plan as described below.
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Improve Sales by 25% with Customer Suggestions


If you are not applying customer suggestion tactics in the small business you are missing out on 25% of current sales. These days customers receive suggestions from businesses and other customers every step of the way. The trend has only increased in the last few years with the advent of Internet and social media. You can find online businesses suggesting that “you might also like these” based on what you have bought earlier. Your “friends” are also “recommending” you products and stories on Facebook. Suggestions can also be found in the physical world – sometimes in not so obvious ways. Have you looked at McDonald’s Combo Meal lately?
So how can suggestions help small business owners as well as customers?
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