If there is one company that is loved by its customers, employees and shareholders equally it is Apple!! It is hard to find any other company that generates the excitement that Apple does. The company is valued at almost $600 Billion that is estimated to reach $1 Trillion in too distant future. That amount will be higher than the GDP of many countries on the planet. The amazing thing is even at this size Apple manages to grow its revenue and profit at astronomical rate of 70-80%! There has never been a company in the history that has achieved what Apple has in the last 10 years.
While it may not be possible for small business owners to achieve success at the same level as Apple there are important lessons you can learn that will help you grow your business. Below we analyze Apple’s critical success factors and explain how you can apply them in your business.