Archives for February 2013

First Time Landlords – Should you Lease your Property Through an Agency?

Should you lease your property through an agency 2
In recent years, increase in house prices has ushered in a new age of inexperienced landlords trying to cash in on the boom – if you’re reading this you may even be one yourself. It is worth considering your options, then, especially if you are inexperienced, and asking yourself the question, should I lease my property through an agency?
[Read more…]

How to Revitalise Your Salon Business for Next-to-Nothing

How to revitalize your salon business
Get your salon equipment right, and the rest will follow. Of course, all stylists are looking to strike a balance between low cost salon equipment and high end products, but there doesn’t necessarily need to be a trade-off between the two.
You can save money and retain your favourite supplies – it’s possible! But it’s also possible to get creative with your boutique’s budget. Read on for more information on how to revitalise your salon for next-to-nothing.
[Read more…]

Are you Making these 5 Terrible Sales Mistakes?

Are you making these 5 terrible sales mistakes 2
Growing sales is the ultimate sign that your small business is on the right track. The day your sales become stagnant, or even worse, start declining it’s time to start getting worried. If you don’t pay attention to declining sales and start taking actions to reverse them you may reach the point of no return and hurt your business permanently.
The problem is it is very difficult to pinpoint exactly what mistakes you are making that contribute to declining sales because many times you don’t even realize you are making them. The mistakes could be happening in anywhere within your business functions – customer service, products, marketing, and competition. Many of these mistakes are strategic in nature, which means that you do not directly see them in everyday transactions, but their impact can be very large. This is what understanding reversing sales decline very puzzling.
To add to confusion, there is a considerable lag between the time you make those mistakes and when their impact shows up in the form of declining sales. That is why it is paramount to be aware of these mistakes and ensure you are taking corrective measures before it is too late. Here are 5 common sales mistakes I have noticed small business owners make frequently.
[Read more…]

Walking Billboards!! Benefits of Placing Company Logo on Clothes

Walking Billboard - benefits of placing company logo on clothes
Some people may not agree, but billboards are still relevant in this age of digital advertising. They offer great visibility to businesses in a very cost-effective way. For one thing, they are always there. People do not have to hunt for them. When designed right, they can catch people’s eyes and make lasting impression on their minds.
Wouldn’t it be even more effective if you could take those billboards and make them mobile so that they can be put in front of the people in multiple places? This is exactly putting the company logo and other brand building advertisements on the clothes people wear can do. This is similar to putting Facebook’s “Sponsored Stories” in people’s news page, except the story moves around and gives exposure in front of hundreds of people.
Businesses can incorporate the promotional logo clothing in multiple ways. The most common is giving T-shirts with your corporate logo to visitors and customers at Trade shows and other such places. You can also ask your employees to wear them while they are on duty. They will probably wear them even when they are not working. No matter how you do it placing corporate logo on clothes provides excellent visibility to your business in addition to other benefits described below.
[Read more…]