Archives for February 2014

Case Studies in Growing Business by Going Green

Case studies in growing business by going green
Going green is trendy, but many question its benefits and wonder if the initial investment associated with going green is worth it. However, more and more organizations, large and small, are taking this path less travelled and finding the journey not only enjoyable, but profitable as well. The businesses featured below took various paths in their journey to common destination of green and saw significant improvement in their carbon footprint and profits. Read on and let us know if you think your business can achieve the same results by going green.

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The State of Social Media in 2013

The State of Social Media in 2013
The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.

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3 Funding Options to Grow Your Business. How to Pick the Right One

3 funding options to grow your business
A company’s capital refers to the money it has received from its owners, third party investors, or stock-holders. This money is provided as a method of fuel for the company. Many company owners have a lot of great ideas on how they can successfully grow their companies and thus their profits, but they may not always have the necessary funds to execute those ideas. This is where capital comes in.

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