Archives for June 2014

Knowledge is Power: How to Monitor Media Reputation and Impact on Business

Media Monitoring
There is an information explosion happening around us like never before. Every second there are millions pieces of information being created and consumed. They come from all different sources and media. Whether it is tweets, photographs, videos, articles or any other form it as become nearly impossible to keep up with this surge in information for any business. Just Google your business name and find out how many links you get for your business. Some links will be good, some bad. Some will be true, while others may not be.

[Read more…]

Harness the Power of Social Media to Improve Customer Experience

????????????
Managing customer interaction online should not be confined to just addressing complaints. Small business owners miss important opportunity to build long-term relationship with their customer in doing so. Business owners should look into interacting with their customers on a regular basis via social media. This will not only help them keep pulse on what their customers are thinking, but also will increase their sales and profit. Customers are interacting with the businesses online in search of quick and effective response. That is what small businesses need to harness.

[Read more…]

Savvy Tips to Drive Per-Inquiry Advertising Success

Pay per click advertising
Pay-per-click is still one of the more common investments within a content marketing strategy, and for good reason. Compared to other types of advertising investments, this is among the easiest to manage, track and refine over time, thanks to increasing integration of metrics systems into major search engine product offerings.

However, while a rudimentary per-inquiry advertising program can be enough to drive at least some conversion rates, taking these initiatives to the next level can have more substantial benefits to the business over time. After all, leaders will be looking for high returns on investment in the modern Internet marketing arena, and more refined approaches to pay-per-click can yield stronger results.

[Read more…]

How Safe is Your Business from Hackers?

How safe is your computer system from hackers
Security breaches have become common occurrence in our lives. Every morning brings with it news about website attack or stolen data. At times it seems unless you leave in a cave completely isolated from the external world it is impossible to keep your computers secured from prying eyes. The media talks about large scale attacks, such as the Target security breach that occurred over Christmas, but there is a hacking attack happening every second in some part of the world. Even our own governments are snooping on their citizens as Edward Snowden proved.

[Read more…]

How to Improve Office Productivity and Creativity with a Makeover

Office Design
Research shows that the decor, lighting and color in the office can have a huge impact on employee creativity and productivity. Bright colors can trigger brain activity and foster creativity for the employees. Providing natural sunlight or fluorescent light can provide upbeat mood not only to people working inside the building, but also to the customers making them spend more time, and money with your business. No wonder companies like Google and Facebook spend billions of dollars in decorating the office with the right colors and furniture. Below are variety of ways in which you can redecorate, and revitalize your office.

[Read more…]