3 Proven Strategies to Give Your Small Business Competitive Edge

Competitive Edge
The last century has seen unprecedented rise in competition for businesses. With the rise of internet it has become easier than ever for businesses of all types to have a global reach. If you are going to have staying power in the business world you need to take advantage of the latest innovations, such as tapping into SIP trunking providers, developing an online presence, and using social media. To be successful you need to take a look around and learn from the success stories of your competitors. Find out what formulas are working and perfect them in your business model. The 3 time proven systems that are required to position your business against global competition will help you move in the right direction and ensure longevity of your business.

1. Focus on Staff
Your employees are the backbone of your business. No matter how great your service or product is, it will not get you anywhere if you don’t have an excellent team to support you. Provide your staff with professional development opportunities and incentives to give you their best. Respond to their needs and create a positive environment at the workplace. Be highly selective during the hiring process and go with your gut instincts when you feel you have an excellent fit. Pay attention to who is being productive and who isn’t. Offer constructive criticism to those who need improvement, giving them the opportunity to grow. Reward those who excel to continue moving in the right direction.

2. Streamline Communication
With a provider like Broadconnect USA, you can ensure that you have the best in communication systems in your business. Voice over Internet protocol is the way to go as you move from traditional-based phone services to connections that utilize the Internet. You’ll have much more flexibility with your phone system when you need to expand your network, can cut costs, and you can even connect employees at remote locations to the company phone system.

3. Appreciate Customers
Without your customers, you will not have a company. Pay attention to their needs, their feedback, and any concerns. Create a rewards program that will give something back to consumers when they support your business. Offer special promotions and incentives to refer friends. Make sure your customer service team is polished and courteous. If you go the extra mile, you can keep bringing your customers back. They’ll spread the word and help you to build loyalty for your company. When your customers know that they matter, they will appreciate it and offer you their support.

Comments

  1. yes point 2 makes sense to streamline communications, but beyond just VoIP you want to enable collaboration and mobility for employees as well. Alcatel-Lucent Enterprise’s My IC Social Networks is a plugin that offers an enterprise services a fraction of the enterprise cost.

    • SmallBizViewpoints says

      Manish – Good point. You certainly need to enable collaboration for employees with the help of social media. Thank you.