What to Consider When Designing a Marketing Banner

Marketing Banner
If you plan on attending a business event or you want to increase your brand awareness, you should consider investing in marketing banners. Designing a banner takes more than just putting a logo and catchy slogan on it. There are number of nuances you need to consider when designing a marketing banner. What colours should you use and should they have an image or text or both? You can choose to get your banners designed by a professional company or you can design them yourself and if you choose the latter, you will need to make sure you can produce a high resolution image that is clear and of a high quality.

Good Quality

It is vital to ensure that the banners will be of a high quality for a number of reasons and you will need to do some background research on a printing company before you use them to ensure they can produce a variety of good quality types of banners, such as roller banners, cassette banners and tension banners. You will enjoy many benefits when you invest in good quality banners, such as:

  • Longer lasting
  • Durability
  • Originality
  • Transportable
  • Quick and easy assemble and dismantle

One way to be sure that you use a company that will provide you with high quality materials is to read online reviews and testimonials about the printing company before you order.

Good quality banners will also speak volumes about the professionalism of your company and will work in your favour in terms of making a good impression to potential new clients.

What to Include on Your Banners

When it comes to designing your banners, you will need to think about all of the following points:

  • What colours you want to use (i.e. which colours represent your business)
  • What text you want
  • What background graphics should be used
  • How big you want to the banner to be

Try and make sure that you don’t clutter the banners up with lots of text or confusing images. You may already have an online banner on your website and you can use the same design for your banner stands to reflect on your brand image. The simpler the banner is, the easier it is to get your message across, and your printing company will be able to give you advice if you are unsure about what information to include.

Choosing an Image

In order to create high quality prints, you will need to have high res images and these will be uploaded in the design process to be printed onto your banners. Images work well on banners, as they quickly get people’s attention and you should use a clear, bold image that isn’t too detailed or confusing to the eye.

A tip to take away is to stand back from your design to see how quickly you can focus on the overall message you are displaying. It would also be beneficial to get other people’s opinion on the image you want to use before it goes to print.

Comments

  1. Having a banner for your business can come in handy for numerous things – whether it be a trade show, general advertising in your space, or for another type of special event. It is important that you get your message across in a clear and concise way. Great information on marketing banners, thanks for sharing!