Businesses obsess over the most effective marketing strategies and miss the crucial point. The point is that an effective marketing strategy is all about the individual company. As every company is different, every company needs to consider different criteria and variables. As a result, there is no one size fits all strategy. Now that you know, you might be in an even bigger quandary. ‘If there is no one size fits all, how am I supposed to choose the right strategy?’ It’s a good question, and you can find the answer below.
What Methods Fit Your Budget?
There is no point in lying and saying that your marketing strategy doesn’t revolve on your budget. It does because you can only implement what you can afford. Now that it is out in the open, it is time to tailor your budget to your options. An event marketing strategy, for instance, is out of your price range. With a small budget, you need to think about tactics like SEO and social media marketing. Both of these don’t cost you a penny, and they are high rankers on the pound for pound scale. Thanks to technology, it is possible to spend a small amount and still be effective.
Do I Need A Variety Of Techniques?
Yes, you need to use an eclectic mix of techniques because that is the best way to reach your customer base. After you whittle down your customer base, you need to ensure that you hit as many of them as possible. To do that, you need more techniques because everyone consumes information in different ways. For example, a middle-aged man or woman is less likely to read a Facebook post or a tweet. Instead, they are more likely to respond to a letter or a face-to-face meet. The younger generation might enjoy anything from low smoke effects to an email blast. You just don’t know with the kids of today!
Should I Target A Base Of Customers?
Again, this is a big, fat yes! The biggest mistake that a business can make is to target as many people as possible. It is a massive waste of time and money. Ultimately, your aim is to target the people that care. Hopefully, you can generate enough interest from that group of people. With that in mind, you need to come up with an ideal customer. Think about their age, gender, and any other demographic that’s important. Then, ask the vital question: ‘do they care?’ If the answer is yes, they are a potential customer.
Can I Forget About Customers Once They Make A Purchase?
Please don’t adopt a strategy that only cares about new customers. The best strategy is one that mixes the old with the new. So, you need to think about maintaining your current base while cultivating new leads all of the time. The best way to take care of your current base is to offer them loyalty-based incentives. Anyone that spends so much money in a month or makes so many purchases should get a price cut. It is amazing how a regular drop in prices will keep people on the hook.
When you consider these questions, you will find the strategy that is best for your business.
