SEO or search engine optimization is the most popular strategy that all digital marketers are applying today. Entrepreneurs and webmasters spend a fair amount of money to optimize their websites for SERP.
This is because many visitors on the internet still use the search engine to look for products and services. Consequently, businesses want to take advantage of this fact by doing everything to divert such visitors to their websites. However, it is easier said than done.
Creating a website and expecting it to appear in the search results don’t work how you would expect work. In fact, even those who are able to optimize their websites still worry about the end result. This shows us that SEO is an important strategy that needs to be done correctly to ensure the best results.
Some of the best search marketing services Kansas City specialists, have shown the five best ways to cut costs with SEO, and today we will be covering these. Let’s get started!
- Improve the Speed of Your Site
One factor that makes a site rank high in SERP is site speed. The algorithm does not favor a site that loads very slowly because it drives away visitors. Google wants every site to load faster to avoid the bounce rate that reduces the rank of a site.
To make it possible, do not upload heavy images and videos. Instead of uploading a standalone video, you can create a YouTube channel. Upload your videos there and afterward, copy the video URL, and embed it on your site. For images, below 800 pixels this works the best.
- Create a Responsive Design
Creating a responsive design only means you should make your design lightweight. Since speed matters most to rank in SERP, design is another factor. The rule of thumb is to become a minimalist. You have to figure out which parts you can remove that may seem unnecessary.
In addition, responsive design should not only apply to the web version of your site. You should also make your site mobile friendly. This means your site must have a mobile version that is also responsive.
- Internal Linking
Internal linking does not require expertise to do it. All you have to do is to link one of your web pages to another within the same site. You can do this not only with one page but also across your website. If your site is for the Riverside Medical Group, you can inter-link pages that highlight certain specialties.
This strategy is proven effective as some of your pages will rank, and some will not. This will enable other pages to rank as well as your pages that rank can pass the juice to the rest of the pages thereby ranking the entire site.
- Fresh Content
Your site should have a blog, so that you can post content regularly. This will ensure your site has fresh content. This has a ranking factor that almost all webmasters know works in SEO.
- Publish Long Form Content
Google search engine penalizes thin content. Although thin content does not necessarily mean short posts, long form content is most favored. You will notice this if you look at the SERP. You will discover that most web pages that are being chosen are long articles.
SEO is very important for every webmaster as this is not any more a privilege for them because it has now a become necessity. The demand for SEO specialists remains high, especially for those who are not tech-savvy.
However, if you can implement the above tips, you can cut costs. Nevertheless, it’s still best to hire a specialist if you don’t have any budget constraint.