How to Start a Successful Roofing Business


The first thing that anyone needs before starting any company is extensive understanding and experience in that profession. The same principle holds true for starting a roofing company. This means that you should have worked in roofing for many years and in a variety of different roles. From the “new guy” apprentice to seasoned veteran, all are necessary in order to garner a full understanding of this field. It also ensures that you have a deep appreciation for why all the roles are necessary and how they work together to complete the task at hand.

Years spent in this line of work are also incredibly valuable. The experience has allowed you to come across different obstacles that can inform future issues. Not to mention there is a better chance that those who have worked in it longer have installed more types of roofs. Experience with different roofing materials and on different kinds of roofs is important to have so that you can better meet the needs of your customers, and even attract more to your roofing company. A range of options will draw people in, even though they will ultimately only select one.

If you find yourself with both the experience and knowledge of the work itself, the final thing to ask before becoming a roofing contractor is whether or not you understand the market. By understanding the market in your community you will be able to predict whether it is growing or shrinking, as well as the level of competition. Needless to say, if the market is shrinking it would be best to look into other areas with a steady or, ideally, a growing market. A market saturated with competition is equally as undesirable and is also an indication to look elsewhere. Always go where there is a demand, especially when starting a business. An experienced roofing company will have an advantage when it comes to competing with new entrants to the market.

The First Steps

Once you’re in a good position to start up a roofing company, a lot of the initial work involves paperwork. You will need to go to your municipal government to obtain the proper licenses and permits. A general business license is needed as well as a specialty contracting licenses. The second is more difficult to obtain as they want to know that you are knowledgeable of the work. You will also need to get insurance for your company. This is necessary in order to run a legal business and protect yourself from any liabilities. Roofing is a hazardous profession so not only is it required, but it is also smart. Finally, things like zoning, planning and safety inspection approvals might also be necessary if you’re running your roofing business outside of your home.

Stocking Up

Once you have an official business on paper, it is time to make that business a reality. Look into purchasing second hand equipment to start. Be selective though, it should still be good quality and able to last for a while. The benefit of second-hand tools is that they are less expensive, making them ideal for a new business with a lot of expenses. However, if you cannot find quality used equipment, then buy new. Quality is always key. A work vehicle is necessary, as well as ladders, tools, scaffolding, and safety gear should be purchased. Heavier equipment like cranes can be rented if they’re needed and roofing supplies typically are best purchased on a per-job basis.

Hiring the Right Workers

This is common sense. The most important thing you can do is hire people who are reliable and hard-workers. The majority should have experience in this line of work when the company is young, and you can take on new people as the company grows.

Finding Customers

This is one of the most unpredictable aspects of a new company. The old tricks still work, like advertisements and commercials, but having a sleek and easy-to-navigate website is very important in gaining clients. People associate legitimacy with an online presence. A good website is worth investing in for this reason. Hire a professional to create the website if you don’t have the proper skill. Finally, never underestimate the power of word-of-mouth. Let everyone you know about your new company and make sure they’ll keep you in mind. If you do a good job they will recommend the company to others.