5 Things Every Customer is Looking for When Making a Purchase Decision

No matter what sort of business you run, making sure that your customers have a wonderful experience should be your primary concern. Though companies vary in the products and services they offer, there are still comparisons to be drawn between what customers are looking for. In this article, we are going to be talking in general terms about these things so you can make sure that your business is doing its utmost to provide them.

  1. Value for Money

Everyone wants to feel like they are getting the most for their money. Therefore, you need to make sure that you are competitive with your rival businesses. If your price point is higher, there needs to be some very clear reasons as to why this is the case. In fact, the actual figure is not as important as the feeling that they have gotten their money’s worth. You need to have a very clear idea of who you are selling to and what they are willing to pay for things.

  1. Customer Service/User Experience

Next up on the list is the overall experience that customers have when they shop with you. Customers service plays a big role in this, but increasingly, people are doing business with your company without actually speaking to any members of staff which is where a UX design guide can come in handy. With more and more businesses out there, competition can be tough and good customer service can give you the edge.

  1. Reliability

Generally, when a customer uses a business once, they expect to have the same experience each and every time they go back. Building up this level of trust is one of the most valuable activities that you can undertake in a business. Consistency is key as people generally don’t like surprises. If you decide to make a change, say to your website, you need to ensure that you are not doing anything to compromise customer experience.

  1. Quality

“You get what you pay for” is still a concept that rings true. So, people expect the quality of your product or service to be appropriate to the amount of money that they have paid out. People may be more willing to accept something of lower quality if they have paid less, but they will never accept something of poor standard if they have paid a lot of money for it. A reputation for quality is something that you need to work hard to build into your brand.

  1. Convenience

In our time-strapped world, people expect businesses to make their lives easier with their products and services. There are many more ways to achieve this level of simplicity than ever before, but improving the standard of technology at your business is one of the most effective methods that you can use.

So, there you have it, five things that every customer is looking for. If you are just starting out in business or are looking for a revamp, start off by getting these things right and the rest will start to fall into place.


  1. As a former purchaser, I can relate to this post. I talked about the trinity of buying elements: quality, lead-time, and price.


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