To run a small business, you need to be money savvy. This is because many small businesses have limited cash flow, so being able to manage and budget are crucial to success. Unfortunately, as any small business owner will know, there’s a lot of things that demand your money, including office rent, software and equipment, wages and marketing.
Marketing is an essential part of any business, but it can be wildly expensive. Luckily, we know affordable ways you can market your small business. Intrigued? Read on.
- Set Up Social Media
With more than 3 billion people using social networking sites across the globe, social media is a huge (and free) marketing platform that you can’t afford to miss out on. Creating a social media presence exposes your business to millions of potential customers, while also building your business brand and allowing you to engage with followers.
- Feedback and Testimonials
Reviews and word of mouth two of the most powerful influences in terms of how potential customers view your brand, so harnessing this could work wonders. As a free and effective marketing method, ask customers and clients for feedback and testimonials and feature them on your website and social media.
- Business Cards
Sometimes, the best way to promote your business is simply to get out there. To help make an impact, design business cards and go to networking events and business conferences. Business cards are relatively inexpensive and can be very effective, so hand them out freely. After all, you never know who you’ll meet and how they could help.
- Distribute Brochures
Traditional marketing still has its place, especially if you’re trying to attract local customers. One such example is brochures, which are an affordable marketing solution and can be very effective. You could distribute them to local centres, doctor’s surgeries, etc. Or pay for a leafletdrop and have them sent door-to-door.
- Go Mobile
Computers are out, and mobile is in. More people are accessing the internet on their phones, so it’s crucial to ensure that your business is mobile-ready. To do this, make sure your website is optimised for mobile so that potential customers accessing it via a device receive the same quality as they would on desktop.
- Google Directory
Lastly, when it comes to marketing, it’s essential to register your business with Google’s directory – particularly if your target audience is local. This cheap and quick method will help potential customers to find your business, which could boost your sales.
