Most new start-up businesses rely on securing regular clients in order to begin building a strong, reputable brand and get their company off the ground. For many new businesses today, securing a large client is the break that they need to take the company to the next level. But, many new entrepreneurs simply aren’t sure of the strategies that are necessary to lure and finally secure that first big account.
Landing a big client isn’t easy – you’ll need to show that your new company is competitive, credible, aware, and attractive in a sea of larger, more established businesses. But, that isn’t to say that it is impossible. In fact, it’s more than doable with the right strategies. Here are some of the best things that you can do to land your first big client.
1. Stand Out from the Crowd
First things first; it’s easy to get sucked in to following the crowd but sadly, this isn’t going to get you noticed very quickly. By thinking outside of the box and doing something differently that offers potential clients a unique value proposition, you can instantly differentiate your small business from the rest. To do this successfully, it’s vital to be aware not only of your potential clients, but also of your competition. Work out what it is that your clients really want through careful market research and offer it to them.
2. Team Up
One of the best ways to present your business to as many bigger potential new clients as possible is by teaming up with an established, successful company. Find a company that is not your competitor and put together a plan to work together by promoting each other. For example, if your main audience is corporate clients, you might want to work with a corporate events and hospitality provider who can promote your small business. Teaming up with a brand that’s already established and trusted by your potential clients will earn you automatic credibility and trust.
3. Understand Your Clients’ Needs
The key to landing your first big clients is through truly showing that you understand what they need and are able to provide them with it. For example, if you are targeting business owners, it’s wise to be able to show them that you can help their companies grow and become more competitive. Whether you’re promoting a product or a service, use it for your own company, too – this shows that you trust what you are offering and provides proof that it works.
4. Network
Attending as many networking events as you can and grabbing any opportunity to meet with potential new clients will help you make a bigger name for yourself in your industry and put yourself out there in front of those who could potentially help your company grow. Networking events don’t just give you a great chance to promote your brand; they’re also perfect for getting to know your potential clients and what they need, allowing you to shape your brand accordingly by taking on board what your market wants.
5. Be a Sophisticated Brand
Last but not least, just because your company is new, small and inexperienced, doesn’t mean that it has to act that way. Many large clients are less interested in how long your company has been around, compared to their interest in your professionalism and ability to get the job done. Simple factors such as your website design, social media pages management and how you communicate with potential clients can show off your level of sophistication and create a good impression from the beginning.
Setting yourself apart from the crowd and providing viable solutions can take your start-up to the next level with its first big client.
