It doesn’t matter what business you are in, there’s one thing that will always stay constant and that is the fact that the behaviour patterns of your consumers will be constantly changing. For this reason, you need to rely on your marketing team to implement strategies to meet this constant change and to even predict it where necessary. This is known as dynamic marketing and dynamic marketing tools are essential if you want your business to have a solid online presence and if you want to increase your brand awareness. But marketing tools do more than just let people recognize your brand; truly effective marketing tools can help to increase the traffic to your website that actually results in high converting sales and they can also help you to gather the essential customer data that will help you in the future.
Got your interest? Then take a look at the following list, where you will find 15 marketing tools and strategies that will help to skyrocket your company’s growth.
- Email Marketing Tools
You should already have email marketing. In fact, if you don’t have MailChimp as your email marketing tool then you should get it. Now. Because email marketing is such a critical part of marketing, you need to have the best. MailChimp is one of the most popular email marketing tools on the market, and for good reason; it has an email marketing median ROI of 122%- that is four times higher than their average competitors.
Another great thing about MailChimp is that it incredibly easy to use. That means that if you are reading this and attempting to get your business or company off the ground, this email marketing tool will be easy to use and the perfect tool to implement. It has a simple user interface so that anyone, even if you have never used a tool like this before, can quickly implement it. MailChimp is designed so that you can improve your relationships with and your understanding of the audience. The service allows you to send out personalized automated messages to your email contacts, including simple welcome messages and birthday greetings to post-sale follow-ups. Even if you have a visitor that left their cart full without following through and checking up, you can set up your MailChimp account so that it is automated to send them a message, reminding them to come back and finish checking out. Furthermore, MailChimp can also be organized so that it sends out automated messages for visitors that not only left abandoned carts but also to suggest new products and send notifications about recent purchases.
- Google My Business
What search engine dominates the internet? What search engine dominated the 2017 market with an incredible market share of over 90%? Yes, that’s right, its Google.com. So then, it comes as no surprise that Google offers a free service to businesses that help them to be discovered by potential clients. This service aptly names, Google My Business.
This service is a listing tool that allows businesses to promote their online presence and encourages interactions between themselves and potential clients. It helps to make your information accessible to consumers across all devices, essentially being a bridge between your business and consumers.
Why use Google My Business? Well, it is a tool that allows consumers to find you faster and easier. Plus, it’s completely free. Once you sign up, you have a whole host of tools at your disposal. Using this service and optimization toolbox that it offers will boost your company’s overall publicity.
- WordPress
Almost all new businesses start off with a WordPress website. But WordPress is more than just a simple website builder, it is a service that offers effective inbound marketing tools as well. If you have a business website, then you are going to want a landing page where you can gather email addresses. WordPress offers excellent free tools for creating effective landing pages. There are many different templates to choose from, for all budgets.
- Help A Reporter Out (HARO)
This tool is perfect for those needing an online PR tool. HARO is a free tool that helps writers to find sources for articles and blog posts. You can offer answers to questions on the site and in this way you are guaranteed to offer up your business for some free marketing and advertising by being mentioned in various blog and articles across the internet.
- Feedly
Feedly is a tool that can help you to organize your feed. You can select your preferred sources and have feedly organize them so that you see the most current publications and comments first and in one feed. This helps you to find relevant and trending content in your niche and you can use it to stay on top of the trending topics and share value with your audience. The tool has both free and paid versions.
- Canva
Your audience wants good content. And if they don’t find it by you they will look elsewhere. And what makes good content? One thing that makes good content is unique images. This can mean anything from images in your blogs to uniquely design and personalized headers.
What’s great about this tool is that it is simple and easy to use. Naturally, it comes with both free and an upgraded pro version. Unlike many service tools like this, the free version still has a great selection of tools and images to work with.
- Vimeo
And why stop at images? The consumer market is changing, and more companies than ever before are using videos in their marketing strategies. Including video in your website can result in almost 50% more traffic. So, if you want to use video on your website or in your marketing campaign then it makes sense to use a reliable platform like Vimeo.
- HotJar
We already know that consumer trends are constantly changing. In order to ensure that your company is not falling behind, you need to constantly run tests to ensure that your designs and websites are generating the optimum response from consumers and traffic. HotJar allows you to test your website to ensure that user experience is the best that it can be. This tool is a web analytics platform that provides you with a real-time imaging of your visitor’s scrolls, clicks, and taps. This information provided by this tool can be the key to analyzing what parts of your site work well and what parts do not.
- Google Analytics
Most people that have a website are already aware of Google Analytics. This tool offers detailed analytics that gives you key insights into your website’s performance. And, it’s free. You can use the information provided to see what your customers like, what they love, and what they run away from.
- SEO Tools
Want to stake your claim at the top of the search result page? So does everybody else. What you need is a tool to help you outsmart the rest and help you to snatch that top spot. SEMRush is similar to this company, and uses SEO in tracking and improving your website’s ranking.
- Hootsuite
In order to be running a successful marketing campaign, you need to be using effective social media marketing. Hootsuite enables you to manage all of your social media campaigns. You can schedule, manage and post on multiple platforms with the help of Hootsuite.
- Nanigans
Running social media campaigns will also include paid advertising. This is where Nanigans can help you. It is a cross-channel buying platform that assists in automating ad software. They are strategically positioned with Facebook Exchange, Twitter, and Instagram, which will help your business reach a larger audience.
- Adroll
Adroll is a tool that can help you to target your selected niche. This software analyzes users’ behaviour to locate the highest converting places (and people) to run your advertisements. This is because the software identifies consumers to have already shown interest in your services, or similar services and offers you the opportunity to increase your potential for high conversion rates.
- Zendesk
Excellent customer service is one of the best marketing tools that you can have and Zendesk offers a tool that can help you achieve that. Zendesk helps manage demands, inquiries and other potential customer service issues. Zendesk have many different options for your business to implement their tools, from live chat supports to advanced analysis.
- Zoho
This is a CRM (customer relationship management) tool that assists your business and website in maintaining growth. Basically, this tool does all the legwork for you, including daily sales tasks, pipelines, and purchase control. It offers a simple interface to help you make sense of all the technical work that goes into running a smooth sales operation. And why is this important for marketing? Because a great user experience equates to future business.
At the end of the day, the most important thing is to have a flexible and dynamic marketing strategy. As the consumer changes, respond swiftly to the change by using the above effective tools.
