White label content creation is a service provided by copywriters who offer written content to resellers – who in turn offer this content to their clients under their brand name. This content could be in the form of website copy, social media posts and almost any digital written copy you can imagine.
White label content creation is fulfilled in various ways. It could be an ongoing service like a certain number of social media posts a month or a one-time content, for example, a single blog post.
What is the importance of content marketing?
A website without great content can be likened to a newspaper without relevant news – ineffective. In today’s digital age, great content is essential for driving traffic to a website and improving search engine ranking.
To create content that increases traffic and converts, you would need a convincing copy. It doesn’t only have user-friendly but also optimised in a manner that search engine bots can understand.
If you get it right, you are guaranteed a lot of increased traffic and conversion, do this the wrong way and the reverse will be the case.
What are the types of white label content available?
Almost any type of content that you can imagine can be created in a white label capacity. If there is a demand for a service or product, you can find freelance copywriters to produce it (white label content is very viable):
- Email copy
- Blog articles and post
- Website study
- Case studies and guides
- eBooks and so on.
What are the benefits of white label content?
- Improved service quality
With the use of white label content services, you have specialist and experts writing content for marketing campaigns. Your company cannot be good at everything but to ensure that you offer the best possible content for all client project – white label content is a good solution.
As a bonus, your clients will be unaware of the involvement of a third-party provider, they all just assume that you are providing high-quality services all round – which is good for your brand’s reputation.
- Sell top-notch content
The best white label content is produced by top-notch writers, who are experts in their craft and have honed their content creation skills.
It’s best you hire an online marketing company that can help you deliver this expertise. Demanding your employees to turn in social, sales and design copy whenever the need arises, might not be feasible. And because effective copywriting is a great way to increase your business’s market share, hiring a freelance writer or experts to create amazing white label content can quickly differentiate your business from its competitors.
- Manage cost
When you hire in-house copywriters, you will need to pay a salary regardless of the demand you make on their services. This is all well and good when everything is running smoothly but in hard times, the extra cost can be an issue and negatively impact your agency’s cash flow.
Choosing a white label content provider or working with a freelancer will help you better manage your cash flow. You have the option to work with the writer only when you need it and it is profitable to do so. This way, you can reduce the amount you spend on creating great copy.
- Respond faster to clients’ demand
Copywriting services are at the core of effective content and inbound marketing, social media management and SEO. B2C and B2B businesses that demand copy large volumes of content always work with marketing agencies that can provide a comprehensive range of content-focused services.
- Increase the range of your services
White label content creation makes it easy and cost-effective for you to expand your agency’s portfolio. You can outsize inbound and outbound content marketing services using freelance copywriters, acting as your agency’s internal copywriting department.
In addition, you can market copywriting services as a service that you offer with the flexibility of working with a writer when there is demand.
Conclusion
White label content marketing services offer many benefits to small digital marketing agencies. Engaging the services of white label contents creation might just be what your small agency needs to grow rapidly and expand its market share.
