Small businesses may have small budgets, but they have big dreams. This article is about converting those ambitious and aspirations into reality, through the savvy use of modern-day marketing techniques that’ll provide the best-possible ROI for your labors. Read on to learn how you can fight to get your brand heard and noticed above the noise, and to find out the best, most cost-effective methods of marketing that you can employ in order to boost your sales and profits, and therefore reinvest in your business’ growth throughout the 2020s.
SEO Marketing
Here, you’ll be trying to boost your position on Google’s search results listings. What’s key is getting your business’ brand and pages onto that all-important first page of Google’s search results, and you can do that in a number of ways that are technically free, though it’ll take your staff a little time to devise and implement a strategy. Use keywords and tailor your website in order to help trackers and crawlers better assess your site in 2020.
Direct Mail
Instead of using email inboxes as a graveyard for your unread marketing content, why not use real mailboxes across the country to promote your products, services, and brand. By using Postcard Direct Mail, you’ll be able to appeal to far more consumers, and in the neighborhoods that you’re most interested in penetrating, by getting into their hands as they set aside a little time to read their mail in the morning. It’s the perfect way to get seen by people in your locality.
Social Media
There’s no doubt that social media is the perfect medium on which to share your business. Not only is it free and incredibly easy to use; it’s also the perfect place to make small investments in boosted advertisements in order to see where your target audience resides. It’s here that you can run A/B testing to see which bits of your marketing materials work best with consumers, therefore helping you to further curate a marketing campaign that’s most effective in the future.
Face-to-Face
Never write off the face-to-face aspect of salesmanship and marketing. If you’re able to, and you operate within a locality, it’s important to have your face and your brand seen at local meet-ups; whether that’s sporting events, conferences, fairs and festivals, or markets. By being a friendly and encouraging presence at such events—perhaps even providing sponsorship—you’ll endear yourself to the public that you’re interested in selling to in the weeks and months ahead.
News Outlets
Finally, it’s worth at all times trying to penetrate the news, be this in the digital realm, in local editorials, or in the pages of national newspapers. You do this by writing exciting and relevant press releases—the kind that a journalist will see and want to get published in their publication. Use your wordsmiths to come up with stories to do with your brand, and share them with your local network of writers and journalists, in order to have your business seen by a larger audience in the future.
