How to Attract and Keep Talent in Your Business


One of the biggest challenges for any business owner is staff turnover. Not only does it cost to post job ads, or pay recruitment companies to find suitable candidates; it also costs a company their time as well.

Constantly dealing with leavers and subsequent training of new colleagues eats away at the time a business should be delivering. So, things such as giving benefits and investing in onboarding software to assist HR teams are crucial to businesses to help them be more productive and retain employees.

Be true to your word

When a business is trying to attract new employees, they will often give them a list of reasons to work for them. If a candidate is a really attractive asset, you will want to give them enough reason to choose to work for your business rather than a competitor.

However, if you promise them a list of benefits that you then cannot or do not deliver on straight away, you could find your staff won’t hang around.

So, be sure to show them, even in the early days, what a fantastic company they have signed up to with a sneak peek of the advantages they will enjoy whilst working for you.

Show them you are proactive about their development

From their very first day, show them that you are organized and fast-paced when it comes to learning and career development.

Set up onboarding software to show them what your company is about with presentation videos and documents to help them understand your ethos and ambitions. However, it should also show them how you look after your staff.

If employees feel valued from the very start and believe you have a plan in place to nurture their talent, they will be less likely to walk away early on because of a lack of faith.

Encourage wellness

There has been a huge upturn in the importance placed on wellness within businesses in recent years. Following evidence that wellness increases job satisfaction, CEOs have made it a priority to improve their numbers when it comes to staff retainment and productivity.

Offering cycle to work schemes, gym membership discounts, or even just free fruit around the office can offer a ‘feel good’ factor.

It shows employees that you are invested in them and care about their wellbeing, which makes them feel valued and perform better. However, equally, a healthier team will also be more likely to result in fewer sick days and enhanced productivity from day to day.

Offer referral incentives

Another great idea for attracting talent is to provide bonuses for existing staff members who can refer a suitable candidate.

This works in two ways – your employee will be more motivated to refer a candidate of excellent quality, as they only receive the bonus if their friend is successful.

However, equally, a potential candidate is more likely to be attracted to a company if their friend recommends them, rather than if they saw the job advert by themselves.