Getting your startup off the ground is no easy task – otherwise everyone would be doing it, right? From bootstrapping to finally getting funded, you’re used to pinching your pennies. You do things yourself and skimp corners to save a few extra dollars. While this is all in good practice, there are some things you should splurge on.
Splurging on certain aspects of your startup will offer you more convenience, better success, and will help you build a great reputation for yourself with both your customers and competitors. Here are some of the best things you should splurge on for your startup.
- Branding
Branding is everything. If you aren’t splurging on your branding, then you may as well make hours and hours of more work for yourself. Branding is the most important thing when working on a startup.
Your brand speaks for both you and the service or product you are selling. It encapsulates the message you want to share with the world. From colors to logo to voice and tone, good branding is essential.
Splurge on your team of graphic designers, copywriters, and strategists. Have professionals design your website, logo, and templates. It will surely pay off in the end.
- Tools and Software
What keeps a team up and running while staying productive? Tools and business software!
This is not something you want to cut corners on. When it comes to being productive as a team and getting your startup off the ground, it’s important that everyone is on the same page.
Project management tools, bookkeeping tools, and more are essential to keep a startup running smoothly.
Spend some time researching and testing different products and software before you decide to purchase one. You want to feel confident that it is going to be the best for your team.
- Business Travel
Traveling doesn’t have to be uncomfortable or a nuisance. As a business traveler, it’s essential to splurge and spend a little more for comfort and convenience. First, you want to treat yourself and your team members well. Secondly, your team is less likely to be exhausted after traveling and ready to get right to work when they land.
From buying special lounge access with food and free Wi-Fi to purchasing direct flights instead of saving a few dollars with a layover or two, you should splurge on travel.
For the ultimate business travel experience, consider renting a private jet through Access Jet Group. You’ll save time on waiting in the airport and surely won’t experience delays.
- Customer Service Team
A great customer service team is essential when dealing with a B2C startup. You should splurge on customer service training, tools, implementation, and policies.
Remember, your customer service team is the face of your company and brand when dealing with a customer’s issue. This is where your reputation is tested. A bad customer service experience can start a domino effect of bad reviews and loss of business.
Invest in your startup and splurge on your customer service. They’re part of your mission and the voice of your brand.
