It has been a turbulent summer in the US, as new optimism and a rebounding marketplace met extreme weather and rising COVID-19 cases. Small businesses are going to be facing a lot of challenges in the months ahead. Here are some of the most important ones that you should pay attention to. The best defense is to prepare yourself ahead of time.
- Continued Uncertainty
Prepare your business for the possibility of more pandemic chaos. Look back at how your company coped with lockdowns and business downturns in 2020. Think about how you can improve on those strategies with greater knowledge. Brainstorm worst-case scenarios and work on plans to weather them. Be open with your employees about the situations that could be coming.
- Digital is the New Normal
Look for ways that you can improve your business’ digital performance. Remember that high-functioning, efficient software and hardware is no longer a luxury. Think carefully about what your specific business needs are. Look at how your competition is moving into the new digital marketplace and plan your moves accordingly. Talk to an expert provider about what cabling you need for your business, such as a Cat 6A ethernet cable.
- To Return to Office or Not?
Make a detailed summary of the costs involved in returning to the office. Factor in every expense, including rent, energy bills, supplies, down to snacks and coffee for the employee break room. Talk to your partners about how what the business has lost from working remotely, such as client meetings and brainstorming sessions. Ask your employees how they feel about returning to the office. Consider offering a hybrid working scenario where employees that want to work in the office can.
- Cybersecurity is Under Threat
Act now to improve your cybersecurity. Use password generators for all your accounts and change them regularly. Use two-factor authentication software. Upgrade to a paid-for security system instead of a free one. Bring in an IT provider to talk you through the specific areas of weakness in your business. Factor in the risk that comes from employees working at home. Set time aside to educate your employees on the steps that they should be taking. Identify the most common methods of cyber theft, such as links in emails.
- Competition is Fierce
Use your customer data to create user profiles for your target audience. Update the content on your website with SEO-driven material. Factor in user experience to accommodate the latest Google update. Focus on targeted digital marketing campaigns instead of blanket appeal ones. Work on branding with your staff to emphasize what makes you unique. Rethink your social media strategy to raise awareness of your business. Promote content that shows your personality and your expertise. Prioritize customer service where you can. Look for local opportunities to drive local traffic and business.
