3 Surefire Ways to Keep Your Customers Engaged via Content

In the age of the internet, customers are bombarded with more content than they can ever possibly take in. Getting information about your business to the masses has never been easier. But getting them to care about it has never been more of a challenge. The last thing you want to do is add to the endless piles of spam customers have to wade through every day. So the question is: how do you create information that your customers actually want to read? The answer is surprisingly simple. Create compelling and engaging content. Now, ‘simple’ doesn’t necessarily mean easy. So here are a few content delivery methods that will keep you out of the junk folder.

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5 Key Ingredients to Host a Successful Business Conference

Hosting a conference can help business owners build credibility and brand for their business. It can also provide you with number of leads to grow your business. Successfully hosting a business conference, however, requires lot of effort and advanced planning. If it is not done right it can do more harm than good to your business. That’s why it is important to pay careful attention to every minute detail and start planning well in advance. Listed below are 5 key ingredients you need to keep in mind to host a successful business conference.

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4 Reasons Why Small Business Owners Must Monitor Online Reviews

“Writers … fall into two groups: those who bleed copiously and visibly at any bad review, and those who bleed copiously and secretly at any bad review.” Isaac Asimov specified writers in this famous quote, but his words could apply to business owners as well. You might be too emotionally attached to read what Yelpers are saying about your brainchild, but someone in your business needs to keep an eye on review sites. Explore four reasons why you shouldn’t ignore those online reviewers.

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3 Essential Ways You Need to Allow Customers to Contact Your Business

Customer Contact
When you provide a service or sell products to the general public, gaining your customers’ trust is incredibly important. This can be even more integral to your business’ brand identity and reputation when you generally sell to your customers online, because they have not had the personal interaction with a representative of your business when ordering from you that they would if you won their business in a physical shop or through face to face marketing. This means that you need to make sure your customers feel like there is always the facility to talk to a real person from your company should they have any issues. It makes them less nervous about buying, and gives a sense that they are dealing with a business comprised of helpful people rather than a faceless website.

Not all of your customers will ever need to contact you, but showing clearly that they can and giving great service if they choose to goes a long way towards giving your company credibility in their minds. There are lots of ways people can contact businesses these days, and as a small company, chances are you won’t want to have to support them all, so here are three methods of communication you should prioritise:

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In Person vs. Online Meeting: Is it really that Different?

Businesspeople Looking At Computer Screen
The Wall Street Journal recently published an article that examined why people always seem to have this misconception that online conference calls are inferior to meeting in person. To a certain extent this is true; however, there is also a certain level of falsehood there as well. Yes, one is a personal method of meeting a person and the other is more impersonal; however, one is more convenient and the other far more difficult to achieve. You can guess which one is which (hint: online conversations are easier), but at the end of the day you are till meeting them. You have to ask yourself whether, when it comes to business arrangements, meeting someone online or meeting them in person is just the same since the point is not to just be there but communicate an idea.

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How to Impress Your Customers in a Virtual World

The growth of digital activities has changed the business world forever. SMEs now have far greater opportunities than ever before. However, running a company in a virtual environment does pose some dilemmas. Keeping the customer happy is one of the most difficult.

Without face-to-face interaction, building those strong relationships can feel daunting. But there are ways to navigate this minefield, and doing so will give your business a far greater chance of success.

A few simple tricks will work wonders for your reputation and general ability to recruit and maintain customers. Here’s everything you need to know.

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5 Customer Onboarding Mistakes Every Business Must Avoid

Customer Service
Attracting, converting, and retaining customers are goals of every onboarding strategy. It may sound simple, but with so much competition for people’s attention, it takes a well-executed strategy to succeed in gaining people’s interest and loyalty. A customer’s first experience with your website can make a lasting impression, and so it’s important that you ensure that two of you get off on the right foot and develop a strong rapport immediately. When it comes to onboarding, the biggest mistake is likely the lack of a solid plan, but in addition to that, here are some of the most common onboarding mistakes and how you can steer clear of them.

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How to Provide Great Customer Service on Telephone

When it comes to business, telephone calls still take priority as the communication method of choice. Although web enquiries, emails, social media and live web chats all have their place in the modern world of communication, the majority of today’s customers still prefer to speak to a member of staff over the telephone in order to resolve any queries, questions or complaints that they may have. With this in mind, we have put together a list of tips for answering telephone calls professionally. Read on to find out more.

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Product Review – 360 Degree Customer Loyalty Platform by MoPals

Customer Loyalty
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.

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6 Ways to Attract Better Customers to Your Business

Running a business requires fascinating alchemy of hard work, savvy, talent, and luck —just a few of the ingredients necessary for your success. But there is one other element that doesn’t get quite enough press, and that’s finding the right kind of customer.

Whether you run a printing press or a marketing agency, not all customers are created equal. Sometimes it is better to let go of “bad” customers and focus on the ones that are good for your business. But where and how do you find those “good” customers? From being results driven to trusting your gut, here are six ways to attract better customers to your business.

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