Customers are at the heart of any business. It sounds obvious, but it’s also worth taking a moment to think about. Happy customers who like what you offer spend money with you and then come back time and again are invaluable to your business. As a small business owner, you want to find more of these customers, and find a way to keep hold of the ones you have. So, how can you keep hold of those repeat customers? Try using a membership card program. Membership cards are great way to reward your loyal customers and keep them coming back to your business. Here are some additional benefits they can provide to small businesses.