3 Essential Ways You Need to Allow Customers to Contact Your Business

Customer Contact
When you provide a service or sell products to the general public, gaining your customers’ trust is incredibly important. This can be even more integral to your business’ brand identity and reputation when you generally sell to your customers online, because they have not had the personal interaction with a representative of your business when ordering from you that they would if you won their business in a physical shop or through face to face marketing. This means that you need to make sure your customers feel like there is always the facility to talk to a real person from your company should they have any issues. It makes them less nervous about buying, and gives a sense that they are dealing with a business comprised of helpful people rather than a faceless website.

Not all of your customers will ever need to contact you, but showing clearly that they can and giving great service if they choose to goes a long way towards giving your company credibility in their minds. There are lots of ways people can contact businesses these days, and as a small company, chances are you won’t want to have to support them all, so here are three methods of communication you should prioritise:

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In Person vs. Online Meeting: Is it really that Different?

Businesspeople Looking At Computer Screen
The Wall Street Journal recently published an article that examined why people always seem to have this misconception that online conference calls are inferior to meeting in person. To a certain extent this is true; however, there is also a certain level of falsehood there as well. Yes, one is a personal method of meeting a person and the other is more impersonal; however, one is more convenient and the other far more difficult to achieve. You can guess which one is which (hint: online conversations are easier), but at the end of the day you are till meeting them. You have to ask yourself whether, when it comes to business arrangements, meeting someone online or meeting them in person is just the same since the point is not to just be there but communicate an idea.

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How to Impress Your Customers in a Virtual World

Customer
The growth of digital activities has changed the business world forever. SMEs now have far greater opportunities than ever before. However, running a company in a virtual environment does pose some dilemmas. Keeping the customer happy is one of the most difficult.

Without face-to-face interaction, building those strong relationships can feel daunting. But there are ways to navigate this minefield, and doing so will give your business a far greater chance of success.

A few simple tricks will work wonders for your reputation and general ability to recruit and maintain customers. Here’s everything you need to know.

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5 Customer Onboarding Mistakes Every Business Must Avoid

Customer Service
Attracting, converting, and retaining customers are goals of every onboarding strategy. It may sound simple, but with so much competition for people’s attention, it takes a well-executed strategy to succeed in gaining people’s interest and loyalty. A customer’s first experience with your website can make a lasting impression, and so it’s important that you ensure that two of you get off on the right foot and develop a strong rapport immediately. When it comes to onboarding, the biggest mistake is likely the lack of a solid plan, but in addition to that, here are some of the most common onboarding mistakes and how you can steer clear of them.

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How to Provide Great Customer Service on Telephone

Telephone
When it comes to business, telephone calls still take priority as the communication method of choice. Although web enquiries, emails, social media and live web chats all have their place in the modern world of communication, the majority of today’s customers still prefer to speak to a member of staff over the telephone in order to resolve any queries, questions or complaints that they may have. With this in mind, we have put together a list of tips for answering telephone calls professionally. Read on to find out more.

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Product Review – 360 Degree Customer Loyalty Platform by MoPals

Customer Loyalty
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.

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6 Ways to Attract Better Customers to Your Business

Customers
Running a business requires fascinating alchemy of hard work, savvy, talent, and luck —just a few of the ingredients necessary for your success. But there is one other element that doesn’t get quite enough press, and that’s finding the right kind of customer.

Whether you run a printing press or a marketing agency, not all customers are created equal. Sometimes it is better to let go of “bad” customers and focus on the ones that are good for your business. But where and how do you find those “good” customers? From being results driven to trusting your gut, here are six ways to attract better customers to your business.

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How to Boost Your Business with Upgraded Seating for Customers

Theater Seating
As young kids many of us had the opportunity to go to a theater to watch a film or play. In most cases folding wooden chairs would have greeted us, fixed to the floor in banks. As children it was always fun to flip the folding part of the seat up and down, paying little heed to the comfort the actual chair provided. However, as adults we are now appalled when we walk into a venue to discover the old and antiquated seating still in place. Check out how theaters across the country are opting to upgrade their seating and provide an improved experience to movie-goers.

The advances in seating go far beyond comfort of theater seats and are taking place in many others businesses that require seating to run their business. Many theaters are upgrading seats to provide comfort to their customers and improve their business.

There are simple reasons and great benefits to businesses investing in new seating as described below:

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How can Membership Loyalty Cards Grow Sales for Small Business

Membership Card
Customers are at the heart of any business. It sounds obvious, but it’s also worth taking a moment to think about. Happy customers who like what you offer spend money with you and then come back time and again are invaluable to your business. As a small business owner, you want to find more of these customers, and find a way to keep hold of the ones you have. So, how can you keep hold of those repeat customers? Try using a membership card program. Membership cards are great way to reward your loyal customers and keep them coming back to your business. Here are some additional benefits they can provide to small businesses.

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A Must Read Guide to Show-Stopping Store Displays

Store Display
Bergdorf Goodman has been a staple of New York shopping since well before it moved to its 5th Ave. location in 1928, but it was only about 14 years ago that, under the direction of design geniuses Linda Fargo and David Hoey, Bergdorf’s became a marketer’s mecca, as well.

Every season, the monumental department store dramatically reveals intricately planned window displays that impress and entice shoppers walking along 5th Avenue. The displays are loud and exciting, depicting fanciful scenes of paper cities and brass zoos constructed delicately by a team of devoted artists. The windows are often chaotic and seem scarcely related to Bergdorf’s main product of high fashion clothing — yet the displays manage to move more merchandise than most shops dream of selling in 10 years.

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