Business Hacks: Use Loyal Customers to Bring In New Customers


Trying to bring in new customers can be a really difficult task that requires you to expand your marketing budget. But, what if it were able to engage existing loyal customers to bring in the new ones? This is the premise behind work-of-mouth marketing. If done right it can help you expand your customer base and increase sales, without spending a fortune on marketing. Several companies have employed this technique successfully. Even small business owners can deploy this marketing skill to grow their business. Continue reading to find out how:

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Seat Leasing: A Great Alternative to Call Center Outsourcing


Every dollar counts when it comes to managing your company’s resources. This means looking for cost-effective options whenever possible, whether it’s for spending on office space rent, buying good enterprise-class equipment, or choosing the right utility providers.

Today, businesses even have the means to outsource services domestically or even overseas, an example of which is hiring call centers to handle customer inquiries and transactions. However, even outsourcing business processes like these can be expensive, especially for smaller businesses that don’t really need a full team of agents handling calls for them. For these companies, seat leasing could be a great alternative.

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7 Surefire Ways to Alienate Potential Customers


Business owners big and small live in constant fear of alienating potential customers or losing recurring revenue from existing customers. Whether you are selling consumer products for $20 a pop, or selling software to large corporations for thousands per month, no business can afford to leave customers unhappy. So, if you are a business owner and you want to lose repeat business and put off new customers, there is a tremendously effective way to do it:

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How Can Customer Reviews Help Small Business?


Customer reviews are a valuable assessment when it comes to seeing how well your business is currently performing. Try not to consider a review as something that is going to give your business a bad name; a negative review from time to time can actually help your business improve its standards. Whether it’s online or in print form, reviews are going to happen, and inevitably, your business will be reviewed at some point too.

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New Generation of Solutions to Help Small Business Owners Accept Customer Payments


If there is one thing all small business owners agree on it is that they are paying a lot on credit card processing fees. They are caught between a rock and a hard place when it comes to accepting payments from customers using credit cards. On one hand they have to accept credit cards from customers or stand to lose many of those valuable customers. On the other hand, the credit card processing companies charge them a fortune to be able to accept those cards. It is not uncommon for small business owners to pay 3-4% of the sales to credit card processing providers. We provided some tips to reduce credit card fees in earlier article. Is there anything more they can do?

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3 Surefire Ways to Keep Your Customers Engaged via Content

content
In the age of the internet, customers are bombarded with more content than they can ever possibly take in. Getting information about your business to the masses has never been easier. But getting them to care about it has never been more of a challenge. The last thing you want to do is add to the endless piles of spam customers have to wade through every day. So the question is: how do you create information that your customers actually want to read? The answer is surprisingly simple. Create compelling and engaging content. Now, ‘simple’ doesn’t necessarily mean easy. So here are a few content delivery methods that will keep you out of the junk folder.

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5 Key Ingredients to Host a Successful Business Conference

conference
Hosting a conference can help business owners build credibility and brand for their business. It can also provide you with number of leads to grow your business. Successfully hosting a business conference, however, requires lot of effort and advanced planning. If it is not done right it can do more harm than good to your business. That’s why it is important to pay careful attention to every minute detail and start planning well in advance. Listed below are 5 key ingredients you need to keep in mind to host a successful business conference.

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4 Reasons Why Small Business Owners Must Monitor Online Reviews

online-reviews
“Writers … fall into two groups: those who bleed copiously and visibly at any bad review, and those who bleed copiously and secretly at any bad review.” Isaac Asimov specified writers in this famous quote, but his words could apply to business owners as well. You might be too emotionally attached to read what Yelpers are saying about your brainchild, but someone in your business needs to keep an eye on review sites. Explore four reasons why you shouldn’t ignore those online reviewers.

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3 Essential Ways You Need to Allow Customers to Contact Your Business

Customer Contact
When you provide a service or sell products to the general public, gaining your customers’ trust is incredibly important. This can be even more integral to your business’ brand identity and reputation when you generally sell to your customers online, because they have not had the personal interaction with a representative of your business when ordering from you that they would if you won their business in a physical shop or through face to face marketing. This means that you need to make sure your customers feel like there is always the facility to talk to a real person from your company should they have any issues. It makes them less nervous about buying, and gives a sense that they are dealing with a business comprised of helpful people rather than a faceless website.

Not all of your customers will ever need to contact you, but showing clearly that they can and giving great service if they choose to goes a long way towards giving your company credibility in their minds. There are lots of ways people can contact businesses these days, and as a small company, chances are you won’t want to have to support them all, so here are three methods of communication you should prioritise:

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In Person vs. Online Meeting: Is it really that Different?

Businesspeople Looking At Computer Screen
The Wall Street Journal recently published an article that examined why people always seem to have this misconception that online conference calls are inferior to meeting in person. To a certain extent this is true; however, there is also a certain level of falsehood there as well. Yes, one is a personal method of meeting a person and the other is more impersonal; however, one is more convenient and the other far more difficult to achieve. You can guess which one is which (hint: online conversations are easier), but at the end of the day you are till meeting them. You have to ask yourself whether, when it comes to business arrangements, meeting someone online or meeting them in person is just the same since the point is not to just be there but communicate an idea.

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