Insights, Ideas, Results
What if we told you that you have the potential to know what your customers want before they even realize it? Imagine how sending the right products at the right time could improve your email conversion rates.
Well, with the help of predictive product recommendations, this can become a reality in your email marketing. By using this predictive, data-driven tactic, you can provide your customers with a more personalized experience while limiting the manual lift on your teams.
Whether your business is large or small, it is part of the community and has the opportunity to make a positive impact on the surrounding neighborhood. There are a variety of ways to give service, such as donating volunteer hours, providing monetary support, hosting events, offering teaching opportunities, and sponsoring charities. It’s pretty clear that supporting your local neighborhood can be done, but why should you do it? One answer is that even a small contribution to your community provides three important benefits above and beyond a boost in your public image.
Big data was born in the clasps of a big corporation, and for a long time, resided solely in the hands of similarly large companies. Before the advent of cloud computing, virtually every business that needed to process data had to own a server.
The problem that arose whenever a small business attempted the same was the expensive servers – both in terms of the initial cost and the cost of maintenance.
Things have changed quite considerably since 2004 when Hadoop was first launched. Processing and computing power have become cheap enough that any business that needs to can access big data analytics whenever they want.
So, what does the sudden availability of big data to SMBs mean?
Media outreach partners will often reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the reader. This is a conundrum, of course, given that it would be particularly hard to get the exposure necessary for a successful marketing campaign without media outreach partners.
White label content creation is a service provided by copywriters who offer written content to resellers – who in turn offer this content to their clients under their brand name. This content could be in the form of website copy, social media posts and almost any digital written copy you can imagine.
White label content creation is fulfilled in various ways. It could be an ongoing service like a certain number of social media posts a month or a one-time content, for example, a single blog post.
While the idea of marketing effectiveness is something that some executives wish to shy away from due to the creative nature of the promotional world, there are insights that can be drawn from doing so. And, these insights can improve future results for follow-on campaigns.
Let’s see now how measuring digital marketing plans can create superior results.
Search engine optimization, better known as SEO, is a practice that virtually every business adheres to in some way –– even if they don’t realize it. However, that doesn’t mean everyone who uses SEO understands SEO. In fact, there are a number of myths and misconceptions regarding SEO, and one of them relates to a closely related tactic –– search engine marketing (SEM). Here, we’ll explain both, describe why they both present value, and answer a number of digital marketing questions along the way. Check it out:
Have you been following the top keyword research buzzwords and trends for reshaping your website content optimization? If yes, you are probably aware that regardless of the nature of your content marketing strategy, you require the right and most appropriate keywords to fuel your website. Here’s why you should invest good time and resources in inadequate keyword research in 2019.
Many companies may not comprehend that promotional merchandise can be extremely advantageous to company branding. Merchandise can also be a fantastic complement to your marketing campaign. Promotional goods like shopping bags, branded with your business logo, are considered an investment, and should definitely be included in your marketing expenses. Offering promotional bags to your potential and current clients can help with your company’s branding in several ways. For one, it improves their image of your business, allows customers to remember your services and it is cheaper and more efficient than other means of marketing and advertising.
Video production today is what billboard ads were yesterday. Although pictures are great too, there is something about a video advertisement that catches a consumer’s attention. Marketing today typically involves video production, and businesses benefit from it.
In a highly competitive market, marketing your business is even more vital to the success of the company as it is in its survival. Today, we will discuss a few things about video marketing. We will briefly discuss how to get started in creating a video and what a well-crafted video advertisement can do for your business.
