Business Owners: How to Attract Customers by Building Trusted Relationship

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For small business owners one of the most important tactics to attract new customers is to encourage existing customers to recommend their services and products to their friends. What can be better than having someone who just tried your services tell their 10 other friends about great experience they had? Word-of-mouth is one of the most effective and inexpensive ways to reach new customers and grow your business. The reason word-of-mouth is so powerful is the trusted relationship that exists between the people recommending the service and their friends and family members.

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How to Take Advantage of YouTube to Market Your Business


A technical report on social media marketing revealed that social engagement is critical. Blogs are also a valuable tool. Enter YouTube. YouTube has also staked out its claim and become an essential mode of marketing.

Marketers across the world are using YouTube more frequently for marketing. With well over 1 billion users, who spend almost 100 million hours watching videos, the power of YouTube cannot be underestimated. In addition to that, YouTube is a leading search engine creating an influential platform for people looking into services or items. With a quick search for any product or service, you will see at least one review by a youtuber.

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Top 5 SEO Tactics for Law Firms


Whilst there are several tried and tested marketing methods to acquire new clients for law firms, nothing comes close to the power of organic search. It is estimated that 96% of consumers use search engines to find legal help;  search engine optimisation (SEO) has become one of the most important strategies for helping law firms be discoverable online, convert leads and generate a profit.

However, simply recognising the importance of SEO isn’t enough. Perhaps you’re unsure how to make your site more visible and interesting to potential clients? Or perhaps you’ve been trying to improve your website’s rankings with little or no success? With this in mind, here are five top SEO tips your law firm can implement to improve your website’s visibility in search engines to attract more potential clients without wasting your time and money.

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6 Inexpensive Ways to Market Your Small Business


To run a small business, you need to be money savvy. This is because many small businesses have limited cash flow, so being able to manage and budget are crucial to success. Unfortunately, as any small business owner will know, there’s a lot of things that demand your money, including office rent, software and equipment, wages and marketing.

Marketing is an essential part of any business, but it can be wildly expensive. Luckily, we know affordable ways you can market your small business. Intrigued? Read on.

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How to Increase Business as a Mobile Phlebotomist


Becoming a mobile phlebotomist is far from easy – there are many obstacles in the way that prevent professionals from pursuing their dreams. Not only do such services require professionals to have the relevant certificates and training within their states, but they also need to take things into their own hands to ensure their business is a success. If you operate a mobile phlebotomist service, here’s how you can increase business to keep your head above water in a tough industry.

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Zoutons launches Coupon app for Shopaholic


The online shopping dispatch is one of the crowded places among the internet highways weather its clothes, groceries, electronics, Games or books. Information regarding specifications, photos and other features are a click away.  The year or so has seen tremendous surge and affiliation towards e-commerce section and now with the recent launch of its mobile app, Zoutons, a leading couponing partner in the country, wants to hit the ground running.

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How Can Membership Cards Help Boost Customer Loyalty


If you own a business and find yourself constantly struggling to find new ways to build customer loyalty and increase retention, you may feel as though you have tried everything. Customer loyalty is a tricky subject: if you do too much, you appear clingy, and that can turn off customers, but if you don’t do enough, you may see your most valuable asset walking through your competitor’s front door. The good news is that there is an easy way to increase customer loyalty for your business, no matter what kind of business you run, and it’s based on a simple principle of human psychology –the need to belong.

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Think Outside the Box to Market Your Online Furniture Store


If you want conventional results, think conventionally and you’ll get them. However, if you want exceptional results, you’re going to have to explore nonconformity. In other words, if you’re trying to stand out in the world of ecommerce home furnishings, thinking outside the box to market your online furniture store will get you there. Here are a few ideas to help you get started.

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Is Your Advertising Campaign Really Working?


All businesses need to make sure that potential customers can find them. As a result, it’s obvious that advertising is an important element of your business, whatever size you might be. Whether you’re self-employed and working from home, or a mega-corporation with a finger in every pie, if customers don’t know that you exist, how are they going to pay you for your services? Especially as most companies tend to run a number of advertising campaigns at once, it can be hard to tell which of them is working and which of them is simply wasting your advertising budget. Did your new customers find you from your radio advert, your social media campaign or the billboard poster on Main Street? Did they find you on Facebook but phone you on your mobile number? If you don’t know the answers to these questions, then there’s a good chance that you are throwing money away that could be better spent.

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