As technology advances innovations and new opportunities arise in the field of digital marketing. Experimental marketing has become a new avenue which businesses owners, both big and small are taking advantage of especially in the social media era. Experimental marketing or experience design is a new kind of marketing design that is seeking to engage all the senses of a customer thereby creating an experience that creates an emotional connection between the consumer and the brand. Initially, this type of marketing was reserved for big brands that used PR stunts, live events, and in-store promotions among others. Fortunately, innovation has demystified this notion and sense of entitlement; experimental marketing is no longer a reserve for the big brands. Here is how you can integrate it with social media and realize excellent results.