Insights, Ideas, Results
The digital age has changed marketing in many ways for businesses – with the introduction of a new digital platform that your audience can engage with. But what does that mean for the future of traditional methods, such as catalogues? Letterbox distribution specialist DLM reveals catalogues actually still have a place with many businesses and consumers.
Is your website being used to its full potential? The website can be used for number of different purposes besides just providing the information about your company. It can become one of its most valuable assets if it’s used in the proper way. One of the effective ways you can use the website for is to generate leads that can eventually convert to sales and revenue. Below are some changes you can make to your business website to turn it into a lead generation machine.
Print advertising remains one of the most effective marketing tools available and still manages to stand the test of time, even with all the latest innovations in the world of digital marketing. However, for print advertising to be effective, it must be done the right way.
Effective advertising is all about effective communication, especially when it comes to print advertising. But before you devise a print campaign, you must ask yourself a number of questions.
Is the message reaching the intended target? What can you do to ensure your message attracts the attention of your target audience? What type of print media best suits your needs and budget?
If not done correctly, print advertising can be a huge waste of money. Here are some of the do’s and don’ts in print advertising for small businesses.
Many businesses are looking to video ads to increase awareness about their business. Videos have become the go-to media for advertisers. Lately. However, in many cases, they end up failing miserably because of common mistakes that could be easily avoided. In this article, we’re going to explore the do’s and don’ts of video so you can get a leg up on the competition.
When it comes to SEO practices, you need to stay ahead of Google’s algorithms. How can you do this without having any prior SEO knowledge? As a business owner, you need to hire an SEO company to manage your website and help you rank highly on search engines.
However, you should make sure that the firm you are hiring has real experience by asking these questions:
As we all know, marketing is an integral part of any business strategy. Unless you already have more customers than you need, you are probably in the large population of businesses that are looking for innovative marketing techniques that will get them ahead of their competition. Different industries tend to have different progression paths when it comes to marketing. As soon as one company begins to invest in their marketing strategy and starts to see results, others will realize they must do the same if they are going to keep up.
Advertising can help business owners grow their business, but only if done right. As some businessman famously said – “I know half of my money spent on advertising is wasted. I just don’t know which half!” Spending money on advertising without having a good plan and understanding of customer base with just result in a waste. Small business owners are in a more precarious situation when it comes to advertising. They do not have lot of cushion and extra cash to waste on wrong type of advertising. That’s why it is important to find the type of advertising that works for them and doesn’t cost too much money. Here are 4 avenues you can consider to advertise your business.
Digital marketing via social media and email are the obvious choices for any online business to succeed in the industry they’re serving, but traditional methods such as marketing at a summer event can still be beneficial to any online business. If you’re thinking of taking your brand to a public summer event this year to give you more exposure, have a look at some of the tips below to ensure it’s done efficiently.
Every company wants to stand out from their rivals in a crowded marketplace to get customers’ attention. Unfortunately, one thing that may be letting lot of businesses down could be its branding. So, if you want to become an industry leader, you must focus on creating a recognizable brand that will drive customer engagement and boost your revenue. Just think about what world’s well-known brands such as Apple, Google, etc. have done to achieve that status.
Not sure where to start? Read our informative advice on how to create a well-known, successful brand.
A good marketing strategy relies on constant review and reevaluation. Especially in the digital world we live in, where technology and trends change instantly, it’s important for marketers to always have their fingers on the pulse of their customer base and make the necessary changes in order to remain relevant.
While it may seem overwhelming to have to constantly change with the times, digital marketing has also supplied a range of easy to use tools to help. Analytics are readily available to show you what you’re doing right and what you’re doing wrong in real time. This makes it easy to evaluate your marketing strategy any time, and you should be doing this regularly.
