The exponential growth of the internet over the past two decades means that even the smallest business now has the world at its fingertips. There is a whole global population just waiting to be turned into customers, and all that you need is the ambition, talent and work ethic to make this dream a reality.
However, there is a knack to doing it properly. Although there are millions of potential customers out there, you need to know how to reach them, how to meet their needs, and how to deliver a premier global service. If you’re not sure of where to start, here are three top tips to trade by.