Small Biz Viewpoints Insights, Ideas, Results Thu, 22 Jun 2017 22:11:35 +0000 en-US hourly 1 Small Business Owners: What You Need to Know About Hiring Foreign Workers Tue, 20 Jun 2017 23:06:53 +0000
Discussion, debate, confusion and concern about hiring foreign workers has intensified in recent months, as some changes to the H1-B visa program (among others) have already been made under the incoming Trump Administration, while others are being contemplated and could be enacted at any time.

If you are contemplating on hiring foreign workers for your small business, here are some key facts to keep in mind:

No negative impact on local workers or conditions

If you wish to temporarily hire a foreign worker, then you must obtain a certification from the Department of Labor that confirms doing so will not adversely impact the opportunities, working conditions, or wages of local U.S. workers. What’s more, you must demonstrate that you cannot fill the job by hiring locally, because candidates with the skills and/or education that you require are not available.

There are multiple immigration programs

USCIS has multiple immigration programs, and each has specific rules and regulations that must be complied with fully — including strict caps and cut-off dates. Given recent and projected changes to policies and rules, it is critical that you consult with an experienced law firm that specializes in this area, such as Pollak PLLC. Both you and the foreign worker that you wish to hire should get the process started as early as possible.

You can fire a foreign worker — but there’s a cost

Ideally, you will not need to fire a foreign worker. But we all know that sometimes things don’t work out between employers and employees, and terminating the relationship is the only viable option. Contrary to what many people believe, you can indeed fire a foreign worker — provided of course that you are not breaching any labor or civil laws (which is the case when firing any employee, including U.S. citizens). However, bear in mind that you will likely be responsible for paying the fired foreign worker’s reasonable transportation costs to get back home.

The Bottom Line

As a small business owner, you cannot afford to make any mistakes when seeking to hire a foreign worker; not just because you can end up spending thousands of dollars in legal and filing fees without any return on your investment, but also because the job that you need to fill will remain open — which could put your small business at risk of survival. As noted above, speaking with a qualified attorney is your smartest and safest course of action.

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10 Must-Have Elements of a Successful Business Plan Tue, 20 Jun 2017 23:05:54 +0000
While having a business plan is obviously a good idea — in fact, it’s a fundamental requirement — it must be robust, complete and accurate. Otherwise, it’s not going to steer your business in the right direction; on the contrary, it might take you over the edge or down a pitfall. What’s more, if you’re thinking about applying for a business loan from a bank or credit union, having an excellent business plan is mandatory. After all, if you aren’t sure of where you’re going, how and why, then lenders aren’t going to be filled with confidence.

With this in mind, here are 10 must-have elements of a successful business plan:

  1. Business Overview. This is a concise, yet complete profile of your business, such as location, corporate structure, date of formation, product/service offerings, and core value propositions (i.e. your unique success factors and the key problems you solve).
  2. Industry Analysis. This highlights your marketplace dynamics, such as size, shifts and trends.
  3. Customer Analysis. This identifies your target audience, and explains how your solutions will solve their problems and achieve their goals. Describe both psychographic and demographic factors for all buyer personas.
  4. Competitive Analysis. This is a list of your main competitors, and focuses on their relatively strengths and weaknesses — and especially how you will address the former and exploit the latter.
  5. Marketing Strategy. This looks at how your solutions will be branded and marketed to your target audience. If applicable, also focus on distribution and fulfilment issues (i.e. how customers will access your solutions).
  6. Risk Management Strategy. This looks at your core operational processes, and discusses how you will identify, monitor and mitigate risks. Ensure that you highlight your social media risk management strategy here as well.
  7. Executive Group. This is a list of all members of your management and executive team. Provide a summary of why each individual is qualified to help your business succeed (e.g. experience, education, reputation, etc.). If you haven’t recruited a full roster yet, that’s fine. In that case, list any key unfilled roles (e.g. CTO, CMO, etc.), and note when you plan to hire.
  8. Financial Plan. This is a list of your financial projections, along expectations and assumptions (e.g. getting a business loan, etc.).
  9. Appendix. This is where you can include any supplemental material, such as resumes, etc.
  10. Executive Summary. No, I haven’t forgotten about this critical piece of the puzzle, and the fact that I’m listing it last doesn’t mean it’s the least important. In fact, it’s among the most (if not the most) important element, since some potential inventors, lenders and partners won’t make their way through a business plan if they don’t like what they see in the executive summary. The reason it’s listed at the end is simply because it should be the last thing that you create, since it needs to be a compelling encapsulation of the entire plan. If you do the executive summary first, you may leave gaps, or there may be inconsistencies.

 The Bottom Line

The wise adage “a failure to plan is a plan to fail” may not have been coined specifically with business plans in mind, but it certainly could have — because it’s critical to get this right. Use the 10 tips above to head in the right direction, and put your business on-track for sustained growth and lasting success!

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Help Your Business by Improving Your Personal Finances Tue, 20 Jun 2017 22:58:56 +0000
Running a successful business is no easy endeavor. If you are going to see the best future for your company, it is important that you dedicate a lot of your time to understanding finance. This is not limited to the budget that you have for your business. In fact, your personal finances are going to have a decent impact on your company as well. Paying attention to the financial advice of experts like Don Gayhardt can be an excellent way for you to begin getting your personal finances in order.

The reason your personal finances are so important is rather simple. If you are someone who does not know how to spend your own money, then it stands to reason that you are not going to know how to properly spend your business budget. Learning how to handle your own money will also prove useful outside of your business. Look over these financial tips and see how you can get started and make a difference.

Pause and Think

While it can seem like learning how to spend your money wisely is going to be a complicated journey, the opposite is actually true. The first step that you need to take to become better with your finances is to pause before each purchase. Whether you are thinking about getting a cup of coffee from the local cafe or you want to invest in an amazing bit of property that you have your eye on, taking a moment before your final decision can prove invaluable. Often, people wind up wasting money because they do not consider the action of spending.

It can be easy to get caught up in the rush of excitement that comes with making a purchase. This exhilaration is exactly the reason why so many people love to shop when they are feeling down. Unfortunately, spending without thinking can be one of the biggest financial obstacles you face. Learn to take a moment before you buy anything, regardless of the size, and you will notice a difference in the way that you spend the money related to your business.


Learning to think about your purchases before you make them is an excellent way to begin but you are also going to want to make sure you are being mindful of your purchases afterward. Tracking the money that you spend is a necessary step for your future. Even if you are the most careful spender in the world, a failure to be mindful of what you have purchased in the past can wind up haunting you. This is as true of your personal finances as it is your business budget.

When it comes to your business, you need to make sure that you have specific supplies always in-stock. Unfortunately, it can also be easy to order extra supplies when you don’t need them. When you begin tracking your personal and business expenses, you will have an easier time avoiding spending money on items that you already own. To begin this process, all you need to do is get in the habit of writing down what you buy and the amount of each purchase. Starting this process will help you to get a better feel for your finances.


Finally, you will be able to do wonders for your business budget when you start to pay attention to your personal bills. Monthly charges to your bank account can be easy to forget about because of their automatic nature. Create a schedule of when each payment hits your account and you will start to get a better feel for how to handle business expenses.

Running a successful business takes time. Get on the right path by paying attention to your personal finances and learning more about how to become better at saving and spending.

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4 Tips to Achieve Success with Content Marketing Tue, 20 Jun 2017 22:16:03 +0000
In the digital age of today, content marketing is an absolute must for anybody looking to start a new business venture. Without good content, it will be very difficult for your business to stand out from the competition, achieve growth, and gain a loyal base of customers and followers. Whether you’re starting a business that’s based in a traditional bricks and mortar store or entirely online, your online presence has never been such a crucial part of your success. With more and more customers today using the internet to find new brands, products and services, compare reviews and prices, leave their own opinions and find customer support and advice, it makes sense that your online presence should be one of your company’s top priorities.

However, without content, there can be no good online presence – a website alone simply won’t cut it if you’re hoping to become popular online and build your brand over time. So, a solid content marketing strategy is absolutely vital; this will enable your company to produce content that your target audience can connect with. The main aim of any good content marketing plan is to convert members of your target audience into paying customers. So, how can you create content that does all this and more? Let’s find out.

  1. Find Out What Your Audience Wants

One of the biggest mistakes that you can make as a business owner is failing to find out what your target audience wants when creating content. You can put together awesome blog posts, videos, graphics and more – but, if they’re not resonating with your audience and sparking interest, you can’t expect them to take your results far. To avoid wasting your money and time on a content marketing strategy that doesn’t work, it’s important to engage with your audience and get to know them on a more personal level, so that you can put together content that is tailored to them and provides them with the information that they need.

For example, you could ask your audience to send in requests for different types of content and then provide it – this will not only make sure that your marketing strategy is geared in the right direction, it’ll also improve customer satisfaction by giving your audience a louder, stronger voice that’s guaranteed to be heard. For more information on creating audience-centric content, get in touch with Netwave Interactive.

  1. Use a Variety of Content Mediums

Written content may have once been the king online, however that is quickly beginning to change as the demand for other types of content mediums is increasing. Whilst this is absolutely no reason to quit your company blog, it’s important to make sure that you accommodate all the needs and preferences of your target audience, rather than just the ones who enjoy reading.

For example, video marketing has been gaining more and more momentum online in recent times; this has only been exemplified by the introduction of social media videos, which are increasing at a rapid rate. When possible, condense information into a video or make short films that provide value and entertainment to your audience. What’s more is that videos are much more likely to be watched and remembered – they are a very powerful marketing tool since you can get the point across in a matter of minutes, rather than requiring the watcher to read a lengthy blog post which might put them off. Infographics are also a great content medium to choose; they are fun and very visual, incorporating professional graphic design and eye catching colors with interesting information.

  1. Put Quality Over Quantity

One of the gravest mistakes that companies make when putting together a content marketing plan is simply creating content for the sake of it. Having a ‘more is better’ motto will only work in content marketing if you can guarantee that every piece of content your brand delivers is of the highest quality and provides an engaging, valuable experience to the reader or viewer. However, this can be very difficult to achieve when the main aim is to produce as much content as possible.

Keep in mind that quality is always better than quantity when it comes to producing content for your brand. For example, guest posting has long been one of the main actions in a content marketing plan; placing your content on authority blogs in your niche is one of the best ways to gain more exposure for your brand and increase the size of your customer base. However, one very high quality guest post published on a popular, reputable blog is always a much better option when compared to ten low-quality guest posts on lesser-known, smaller blogs, for example.

  1. Find the Right Influencers

When it comes to putting together a successful content marketing strategy and plan, it’s important to not only focus on the type and quality of content that you produce, but also that you find the right influencers who can strengthen your brand and improve your reputation. Today, customers don’t only want as much information as possible about your brand, values, and what you have to offer – they also want to know who trusts and endorses you. When the right people are willing to promote your brand and say good things both online and offline, you can achieve excellent results.

When it comes to finding influencers, it’s definitely worth the time and effort that it takes to partner up with well-known, influential bloggers and online personalities who are widely trusted and respected in your niche. To do this, it’s important to take the time to engage with your influencers and get to know them; provide them with a brand experience that they will want to talk about. Make sure that you gain a solid understanding of each individual influencer that you choose; for example, get to know their writing style and how they influence other brands.

With the demand for high quality content on the rise, businesses need to deliver! Did these tips help? We’d love to hear from you in the comments.

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How to Use Alma Mater Connections to Build Your Small Business Tue, 20 Jun 2017 22:12:42 +0000
You need lots of different tools in order to build a flourishing small business but the connections that you have at your disposal can prove to be the most useful. For instance, if you have lots of young moms in your inner circle, you can easily run a business that caters to children and babies. Likewise, business owners who are able to flash their Yale class rings have various ways to utilize the connections that they made while in college. Call upon past professors for business advance and learn which of your peers are working in similar industries. As long as you maintain relationships with those that you interacted with at Yale you can take your business further than most.

Go to Class Reunions

It isn’t hard to call up your former college roommate every once in a while to find out how he or she is doing but remember that there are hundreds of other people that you went to school with who can help you with building your company. Get to know people who also attended your alma mater and you will automatically have a close connection. By going to your class reunions, you will see people that you had classes with for years but never had the opportunity to have a real conversation with before. Imagine what can happen with your business when you start building on connections that you already have in your back pocket.

Find Out Who Lives In Your Neighborhood

After college, you might decide to settle down just a few miles from your alma mater or set up your home on the opposite coast for business purposes. In any case, you won’t have to look far before you find at least a handful of people that went to the same college as you. In fact, you may find an entire enclave of former classmates who live nearby and work at the same company or operate in a related industry. If you can begin networking with them you will have a host of resources to use as well as personalized advice.

Follow Alma Mater News

Whether your college is having a fundraising event or is going to be honoring a recently retired president, be sure to show up to all related events. These outings should be announced well in advance and you can tailor your schedule to make time for these limited engagements. Since it won’t take more than a few hours of your time and they mainly take place at night or during the weekends you can keep building your business while gaining benefits from networking with past classmates.

While you probably have some student loans to pay off and some fun memories to think back on, your college experience doesn’t have to end with graduation. Business owners need to make use of whatever help they can get from more experienced individuals, especially in the beginning stages. So, pull out your yearbook, see who you can talk to about growing your business so that it becomes stronger and don’t forget about going to events hosted regularly by your alma mater.

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How to Use SEO to Launch and Brand Your Business Tue, 20 Jun 2017 00:35:06 +0000
Getting a new business off the ground requires care and dedication. If you want to firmly establish your New York business, you will need to make use of the finest New York SEO. It’s a well-known fact that if you want to become a dominant player in the industry, you must advertise. The key to a successful online marketing campaign is gaining the maximum amount of visibility in the shortest possible period of time. To accomplish this goal, you will need to make use of proven SEO techniques that will establish your brand and cement your positive public reputation.

Branding Your New Business Will Require Careful Attention to SEO Details

A local SEO service in New York can show you how to develop the habits that will enable you to make maximum use of online marketing to promote and brand your new business. These are skills that will stick with you for a lifetime of prosperous interactions on the World Wide Web. Your first concern should be to establish your official company site on the web. This will be the hub of all of your activities on the internet. From here, you can launch all of your promotional campaigns. You can then carefully coordinate your content across all of your other locations on the web.

Knowing How to Make Full Use of SEO Is the Key to Future Success

Getting your official company website to the top of the Google search rankings is a goal that you should strive for. Doing so will guarantee the maximum amount of click-through to your site, followed by a very respectable sales conversion rate. The longer you spend at or near the top of the Google search rankings, the more you will be able to take full advantage of the visibility and profitability that your business is sure to enjoy. To reach this exalted status, you will need to know how to use SEO to your advantage. This is the key to growing your business into a leading player in your industry.

Using the Correct SEO Keywords Will Lead to Excellent Results

It’s important for you to know all of the keywords and phrases that your customers are using to search for goods and services on the World Wide Web. Once you aware of these important phrases, you can craft an online marketing campaign strategy that makes use of them all in a way that is sure to catch the attention of the international public. Since they are already making full use of these phrases, they will be only too happy to check out any location that features them. This is how you can quickly rise to the top of the Google search rankings and maintain your grip on this exalted and profitable position.

A Positive Public Reputation Will Quickly Grow and Solidify Your Brand

Making maximum use of SEO is the key to growing and solidifying your brand in the shortest possible amount of time. When combined with first class customer service, an SEO marketing campaign is a proven recipe for quick success. It all comes down to knowing how to engage and then hold the loyalty of your customers. First you draw them in with a fully engaged SEO marketing strategy, then you gain their loyalty with state of the art customer service. This is the technique that will guarantee you the maximum positive public reputation.

A Professional SEO Service in New York Is Your Best Bet for Success

SEO skills are an essential part of your online marketing strategy. It’s time you learned how to compete in the big leagues. It’s an excellent idea to hire a professional SEO service in New York as soon as possible. Not every business owner is born with an astute grasp of online marketing skills. It’s okay to admit that you need help in this crucial area. A local SEO services provider can help you gain the visibility you need to increase your visibility. The sooner you receive it, the sooner you can grow your business from a shoestring start up to a major player in your chosen sector of industry.

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3 Unusual Funding Options for a New Business Tue, 20 Jun 2017 00:24:08 +0000
When you are starting out in business, one of the major things that you need to ensure you get right is the funding. Without proper funding, there is no saying how short-lived your business might be, and that is not something that you want to happen. However, finding appropriate funding can often be quite a difficult challenge – especially as most businesses will require that funding to be ongoing, and not just a one-off thing. In this post, we are going to look at some less well-known ways to fund a new business.

  1. Crowdfunding

When it comes to getting money fast, there are few better ways than crowdfunding. This is where you ask strangers for donations to your cause, in return for a small gift or perhaps a share in profits of the company. These days, there are countless websites aimed to help you do just that, and using them can definitely be one of the best ways to get your business properly funded. If you want to go down this route, then you should think about what it is that you can offer those people who are willing to give you money. A real benefit of this is that you don’t need to repay the money, unlike with a loan, but that doesn’t mean that you get money for nothing, so be careful about how you treat your investors.

  1. Cash Advance

If you have never considered a cash advance, it can be a surprisingly powerful solution to that two or three-year bump in sales. Most businesses go through a rough patch a year after opening, and often you need more funding at this point than ever before. But it can be hard finding a decent loan or grant at this stage, so you need to cast your net a little wider. That’s where the possibility of a cash advance comes in. This is a useful alternative funding solution where you use the receipts from card processing terminals to temporarily borrow against. More and more businesses are doing this every day, and it can help to spur on any business, provided that they use the right merchant cash advance company. Done right, this can save your business from underfunding.

  1. P2P

Peer-to-peer lending is quite simple, and yet it is powerful because you can borrow any amount at any time, and often without very big interest rates over your head. With peer-to-peer lending, you can go online and find a lender whom you do not even know, and borrow whatever you need to from them. This can be useful particularly if your business is in something of a rut, or even if you just think you could do with a little extra something. Done right, you might find that your business comes out a lot better as a result of this type of borrowing. If you want to give this a go, have a look online and try to find the best lender you can for your type of business.

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How to Improve Relationships between Freelance Co-workers Tue, 20 Jun 2017 00:15:33 +0000
Businesses are increasingly using freelance talent in their workforce to either supplement what they already have, or replace the need for permanent staff. This can be a good idea, especially for smaller companies who want the team to work on projects, but don’t necessarily have the finances to hire someone full-time. Finding the right freelancer for your business is relatively straightforward, but there can be hurdles that you need to overcome.

When working remotely with freelancers, you have to talk with them effectively to get the best results and keep them on schedule; this means acquiring the right software, IT systems and communication platforms such as Skype. Here are some useful tips on improving your communication with your co-workers.


One of the single most important actions you can do is to maintain regular contact with your freelancer. It might not always be easy to do, regarding time differences and language barriers, but you should try to remain in touch as much as possible.

Applications such as Skype and Google Hangouts, are effective ways to either speak or conduct a face to face meeting with your co-workers. That way, they feel part of the team, and you can manage their workload. These applications are also cost effective.

If you are in charge of hiring freelancers, then consider what your aims are from the beginning. If you want to work with people in your country and time zone, be clear about this from the beginning; then you will not get freelancers from other nations applying. Similarly, ensure that you detail all the work involved so that there are no surprises.

Effective Software

Using the right software to send work back and forth is essential to keeping efficient workflow. You should incorporate a schedule where freelancers update their hours of work, so you can keep them busy without overwhelming them.

Individual host sites such as Umbee Hosting can provide applications that can be accessed through their remote cloud infrastructure. These help your co-workers work more proficiently and manage their workload. They can access important documentation, and data. You can contact them for more information on how their flexible models can benefit you.

Realistic Deadlines

Every company has deadlines and projects that they need doing straight away. It can sometimes be easy to forget that freelance co-workers might have other work that they need to do. This is why it is always best to ask them how long something will take, or if they have some time to devote to your work.

The other alternative is to arrange set times that your co-workers will work each day, that way you will both know what to expect. Also, when you are sending work to be done, have a deadline with the project so that everyone knows when this needs to be completed. It will make a big difference in the long run, and you will not get into stressful situations.

All of these things are massively significant when it comes to keeping the relationship between freelance co-workers happy. Hiring freelancers is an effective way to boost productivity as many businesses have discovered. If everything is handled in the right way, then it is a beneficial working relationship for everyone.

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Don’t Let Your Business Struggle When an Employee Takes Time Off Tue, 20 Jun 2017 00:09:30 +0000
It can leave you worrying about your company when a vital member of staff needs to take a significant amount of time off work. Whether it’s for maternity leave, or they have come down with a serious illness, it can leave you panicking how your company will cover the time off. After all, everyone plays a major role in your small company. However, it doesn’t have to be a disaster for your business. Here are some ways you can ensure your business doesn’t struggle when an employee takes time off.

Talk to your other employees about taking on extra work

Before you even consider hiring anyone else for your business, it’s worth chatting to the staff members you already have. Explain the situation and the work that will be available. You might find that you have an employee who would be willing to take on extra work. After all, they might require the extra hours if they are saving for a major life event. Therefore, it will save you hiring another person on a temp basis who could affect your team. Just make sure they aren’t overworked. After all, you don’t want to find they wear themselves out! It might be the case you find everyone will take on a little bit extra for a short period. With everyone pulling their weight, you might be able to cover the loss of the missing member of staff!

Hire someone for a temp or interim period

With everyone having a lot of work to do, it might not be possible to cover the employee. But you don’t want to hire another full-time member of staff. After all, it’s likely you are already still paying for the member of staff who’s off. So you might not be able to afford another permanent employee. Therefore, you might want to consider hiring someone on a temp or interim basis. After all, this means they will come and work for you just for a specific amount of time. And they can be flexible with their contract if your proper member of staff needs more or less time off. You can find these staff members through companies like an interim HR company. They offer an excellent service when you have a gap in the team due to sickness or maternity leave. And it can ensure your business doesn’t struggle when you have a member off!

Look into getting a work experience student

It’s often the case that you can’t afford to take anyone else on when you are already missing members of staff. But one way you can get an extra pair of hands without paying out a small fortune is by hiring a work experience student. You can then get a fresh pair of hands to help your company out without having to employ another member of staff. If they are currently at university, they will love to come and help you out for a month or so. After all, it can give them valid experience they need to help them with your course. And it will ensure your company doesn’t go under while you are missing staff members!

And remember you can look online for freelancers. After all, if it’s just one or two jobs you need help with, you can find someone to do it for a low price!

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How Can You Increase Number of Visitors to Your Website Sun, 18 Jun 2017 22:24:28 +0000
A lot of businesses have a website in the modern world. After all, it’s one of the best ways to grow your company. After all, it provides a useful platform for clients to find out about your business. They can click on your site and learn more about the products or service you provide. And then hopefully, they will contact you about doing business. Or if you implement e-commerce on your site, they can then make a purchase through your website. And then you can ensure sales go through the roof if you have a website as well as a physical business. However, if you are new to websites, it can be a minefield when you are getting started. After all, you can struggle to grow the numbers of visitors on your site. And a lot of companies are making silly mistakes which can jeopardize the number of people their site is reaching. Therefore, we have come up with some easy ways you can ensure the numbers rocket when you next check the analytics. Here is how to grow your site visitors when you are receiving low figures.

Make it easier to use

If you are new to making websites, it’s easy to make mistakes when first creating the site. After all, you are still learning yourself so might not pick the best options when it comes to designing the site. Therefore, it might make it difficult to use for your viewers. And it could be the reason why people are clicking off the site rather than hanging around to find out more about your company. After all, people want to use a simple website to look for products or services. They don’t want to struggle with the layout as it will cause them to quickly move on to a competitor. Therefore, look into making it much easier to use. It might be that you use a different website builder to create your site. After all, there are so many platforms out there like WordPress which can be much simpler for creating your first business site. After all, they have tools which can show you where to place text boxes and pictures for the most efficient website possible. And if you are struggling to create an easy to use website, hire a web designer to do it for you. After all, they will have experience in building good sites which will work well for your company. And it’s something worth investing in for the sake of your company!

Work on your ranking on search engines

To ensure people are visiting your site, you need to make sure your company website is ranking high on search engines. Otherwise, you might struggle to get anyone clicking on your website. They are likely to click on a competitor who is currently at a higher position when they search for the service or product they require on Google. And then your website will be left to fall through the ranks. However, a lot of people are unsure of how search engine optimization (SEO) works. So they don’t take steps to implement it on their site. But it’s an important factor to ensure your website grows in visitors. Otherwise, you will struggle to get new visitors to your website. For one thing, you need to make sure you use anchor text on your site. It can help ensure your site ranks when people search for those keywords on Google. And if you use it correctly, you will soon be climbing up the ranks on a daily basis. You can find out about the different anchor text like generic and branded if you look online. It can help you ensure you use it effectively to grow the visitors on your website!

Ensure the content is clickable

It’s also important that you work on making sure the content is clickable that is currently on your site. After all, you don’t want people to quickly click off your website as they aren’t finding the pages entertaining. And if you lack in clickable content, nobody will click onto your site in the first place. After all, they will head to other sites which have much more clickable content that they want to read about. Therefore, if you want to grow the visitors to a new level, you need to make sure you provide readers with interesting content. As well as writing about your business, make sure you include articles which are viral. For example, it might be the case you include content about the latest news story which is grabbing all the headlines. Or you might want to add some ‘cute’ or ‘funny’ content which is bound to be clicked on by the public. And you will soon notice your figures rising if you go for viral content.

Add a blog to your site

A lot of companies go wrong by just having content on their website which focuses on the products and service they provide. But while it’s important to talk about your products, it’s unlikely you will draw loads of people to the site. Therefore, to ensure you grow your visitors, it’s a good idea to add a blog to your site. In fact, it will ensure they stick around for a while if they have something interesting to read. And it can help you to draw more traffic to your site as you will have a blog full of interesting content that they will want to click on. Also, as a brand, a blog can be a great way to build up a relationship with your customers. After all, it gives a voice to your company and makes you more personal to your audience. If you struggling with writing content, it might be worth hiring a blog writer. They can write your content to ensure it is fantastic for your website to draw more visitors. And remember to look into guest blogging. After all, it’s an excellent way to get more people onto your own site!

Get on social media

You should also make sure that your company is on social media. After all, as well as being an excellent way to connect with your target audience, you can also ensure they click onto your site through social media platforms. In fact, you can easily accrue more visitors if you use social media sites to talk about your website. Therefore, set up a company Facebook, Twitter, and LinkedIn which you can use to talk to people in your target audience. And use these sites to share any content you put up on your website. Ask your followers to share the content so that it draws more people to the site. And if you are struggling to keep content updated on social media, use a platform similar to Hootsuite. That way, you can schedule posts to ensure your social media is always updated with the latest content from your website. And you might want to consider setting up a YouTube channel for your business. After all, the platform is so popular that it’s one of the best ways to get more people onto your site!

Get a better URL for your site

It’s also so important that you think carefully before creating a URL for your website. You don’t want to look back with regret that you chose a specific URL that isn’t working. After all, you might be surprised how much of a difference it can make to drawing people to your site. If they don’t click it’s associated with your company, they might not go onto your website. And you will struggle to draw people to your site. Go for something which is familiar with your brand to ensure people recognize it’s your company. And for most optimization, aim to go for a ‘.com’ for your domain. After all, it’s the most clickable option to ensure you draw more people to your website.

Do some research on your site

It’s also important that you do some research if you want to grow your site visitors. After all, you want to know what’s currently working for your site. And eliminate areas that are not helping you to grow your site visitors. You ought to use something like Google Analytics. After all, it will tell you exactly what’s been clicked on. That way, you know you need to do more similar content to get people onto your site. In fact, you should aim to check the data weekly to keep an eye on how things are progressing. You might also want to do some market research about the site. After all, getting some feedback from your target audience can give you feedback on what you are doing right and wrong with your site. That way, you can make changes to grow your audience.

You also need to make sure you optimize the site so that it’s accessible via mobiles and tablets. After all, the more devices people can use to get on your site, the more traffic you will drive to your website! So, ensure it’s easy to use on devices to grow your audience.


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