How to Increase Sales Leads Using PPC Campaigns with Google Ads

March 7, 2019


Google Ads has revolutionized the world of advertising in the last decade. Since they started in 1998, they have created a multi-billion dollar business by developing solutions to help people find the most relevant content for any query they may have by scouring the vast source of data on the Internet. In turn, they have created an innovative business model by placing relevant advertisements next to those search results. Businesses of all sizes and types have taken advantage of this by using this new Pay per Click (PPC) model of online advertising. So, what is PPC and how can you take advantage of it to increase sales leads?

[Read more…]

Filed Under: Marketing Tagged With:

4 Situations Where Small Business Owners Need to Engage an Accountant

March 7, 2019


Small business finances are simple. Until they’re not. At some point in your business career, you’re going to need to hire an accountant. Even the most meticulous financial planning can’t fully protect you. According to Anaheim, CA, company Griffin Financial, the right advisor can “help take the guesswork out of preparing for the future.”

While hiring an accountant isn’t exactly fun, it’s not the end of the world either. And if your finances are in a rough state, an accountant can help smooth things out.

So, when is it time to get help? It depends on your business and how it’s progressing.

[Read more…]

Filed Under: Finance Tagged With:

Forex Trading: Frequently Asked Questions

March 6, 2019


Foreign exchange (Forex) trading is a multi-billion dollar business that is conducted round the clock throughout the world. Ye very few people really know much about it. It is less known and understood compared to its cousins such as stock and bond trading. However, Forex trading an be very lucrative and can serve multiple purpose in your business. Before you jump into it, though you should make sure to educate yourself and understand the nuances. You can start by looking at some of the common questions associated with forex trading as discussed below.

[Read more…]

Filed Under: Finance Tagged With: ,

5 Ways Positive Work Environment Can Motivate Employees

March 6, 2019


There is much more to running a business than just maximizing profits. Though it very well may be the end goal, it can be difficult to accomplish if a positive work environment is not also high on the priority list. When employees are satisfied, they can have an innate motivation to perform and be loyal to a company, which can lead to a higher quality of services or products they produce. By understanding strategies, you can use to foster a positive work environment, you can likely look forward to happy employees that are willing to go above and beyond to make your business succeed.

[Read more…]

Filed Under: Management Tagged With:

Top 5 Xero Plugins for Small Businesses

March 6, 2019


Cloud-based accounting software such as Xero continues to increase in popularity and the benefits are particularly noticeable in the small business sector. Xero comes pre-bundled with a load of tools including managing inventory, purchasing, bookkeeping, invoicing, and expenses – but there are also several hundred add-ons available that can integrate seamlessly with the software and add a layer of customisation where and when you need it. In this article, we look at five useful add-ons that could really enhance your business.

[Read more…]

Filed Under: Finance, Technology Tagged With:

What Do You Need to Consider Before Getting Business Mobile Plans

March 5, 2019


The practice of using corporate phones has become popular thanks to soaring workplace demands across various business fields. It is also the result of business owners and managers continuously looking for great ways to boost productivity and efficiency while reducing costs.

Having a central location where staff and management can gather routinely to plan, collaborate, and accomplish different business tasks is the norm. However, your company can also get important things done when you let your key employees work while on the go.

[Read more…]

Filed Under: Technology Tagged With: ,

A Beginners Guide to Day Trading

March 3, 2019


Day trading is the act of buying and selling securities or financial instruments within the same day on the basis of short-term fluctuations of prices. You can sell these financial instruments many times within the day if you take advantage of small price moves in the market. Read more about day trading in this link here.

Day trading is different from investing. Investing is the act of buying stocks of an asset that will hopefully build profits over time. Investing is concerned with the business they invest in. Most brokers or individual investors look for companies that can make solid profits and a strong pipeline of products in the long run.

[Read more…]

Filed Under: Finance Tagged With: ,

Pass Marijuana Drug Testing at Work – How Long Does It Take for Weed to Get Out of Your System

March 2, 2019


Drug testing in American workplaces became more common after 1986 when federal employees become officially forbidden from using illegal drugs. However, as states began changing laws to allow consumption of marijuana for medical use or even recreational use, this federal law that encourages drug testing has become an issue. Particularly for companies that have federal contracts and are based in a state where recreational use of marijuana is completely legal. Over this time, propagation techniques and cultivation has meant that concentration of THC levels has found to have been steadily increasing. This has become a problem for people who are in proximity to others who are smoking the drug, even if they are not imbibing themselves, as workplace drug testing that uses a hair strand drug test may still pick up traces of THC long after the exposure period, creating a false positive result purely from exposure. Questions arise about how long after exposure can trace of the drug still be detected in your system and do different tests produce different results.

[Read more…]

Filed Under: Employees Tagged With:

Why Promotional Merchandise Needs to be Key Part of Your Advertising Strategy

March 2, 2019


When planning the marketing strategy to use for your business, you need to think about ways to reach your target audience. You cannot stick with one method alone and hope that it is enough to achieve your goals.

Using the internet to advertise is an excellent idea, but it is not the only way to reach many people. It is a mistake to rely only on this strategy when there are other options like the use of promotional gifts that could be effective too. These are some reasons why you need to include the use of promotional merchandise as part of your campaign.

[Read more…]

Filed Under: Marketing Tagged With:

12 Business Card Design Tips That Will Get You More Customers

February 27, 2019


Before Twitter or LinkedIn became the mainstream avenues of establishing business connections, business cards easily were the most trusted alternatives. But that doesn’t mean that even in this increasingly digital age when both the internet and paperless offices are part of our lifestyles, these business cards have gone obsolete!

You find an all-rounded professional, looking sharp and dressed to kill, and with an even more incredible-looking card. He hands you a sleek, modern-looking and tactile card, and you immediately feel tempted to close a deal with him.

[Read more…]

Filed Under: Marketing Tagged With: