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Online Marketing Solutions for the Service Industry


If you run a small business that provides an essential service for homeowners, you will certainly not have a monopoly. In fact, there are so many people who have quit their job and decided to go it alone, that whatever your chosen field of expertise, be prepared for some stiff competition. Your marketing will very much define your market share and by analysing your target group and finding out how they source essential services, you can soon begin to see a clear picture.

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Why You Should Consider Hiring an Accountant for your Taxes


It is once again tax season, and you may be struggling between whether you should use tax software or finally hire an accountant to do your busy work. As life goes on, taxes only get more complicated, and the penalties and costs can stack up if you are not critical of the details. What’s more, there are different tax preparers to choose from, and choosing the correct professional is vital. Enrolled agents are specialized in tax law and are given elite status by the IRS, while certified public accountants carry a wealth of qualifications to address a wide variety of accounting issues. There are certain situations that may call for the assistance of a tax or accounting professional, and if you’ve encountered any of the following in the past year, it’s a good idea to start researching a hire.

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Buying Life Insurance for the First Time? What You Need to Know


By the time that you are ready to invest in a life insurance policy for the first time, you may feel that you are already well versed in insurance options. From car coverage to homeowner’s insurance, there are plenty of different boxes for consumers to tick off when selecting the insurance options and features they prefer. It is only when the time comes to think about how much life insurance you really need and can afford do you begin looking at the overall picture. Consider your age now, the financial burdens that will be passed on to your family with your passing, and how your business will cope without you, and choose a life insurance product that will help you to feel secure.

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6 Reasons to Use Video Marketing for Small Business


There are number of ways to market a small business, but video marketing has proven very effective for many businesses. As a small business, you don’t have the budget that large corporations have for advertising and marketing campaigns, so you want to use what will offer the greatest amount of success within your budget. It can’t be said enough just how effective video marketing is for small businesses and here are just six reasons why you should always allocate a budget for video.

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5 Ways to Promote Employee Satisfaction and Motivation


If you own a business, you will know that your employees are right at its heart. Without the loyal and hard-working people in your workforce, your business would be very difficult to run. As an entrepreneur, ensuring that your employees are happy, satisfied and motivated in the workplace should be a main priority. Here are some fun, interesting and useful ideas to help you achieve a workforce filled with happy, loyal and productive employees.

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5 Ways Businesses Can Reduce Cost with SEO


SEO or search engine optimization is the most popular strategy that all digital marketers are applying today. Entrepreneurs and webmasters spend a fair amount of money to optimize their websites for SERP.

This is because many visitors on the internet still use the search engine to look for products and services. Consequently, businesses want to take advantage of this fact by doing everything to divert such visitors to their websites. However, it is easier said than done.

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3 reasons why having a website is better than Facebook page

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The debate about a business should have a Facebook page or a website seems to be never-ending. Almost every time someone brings up the idea of a website, different questions start to arise: “How is a website better than a Facebook page? Why should I pay? My Facebook page is good enough.” — this train of thought is almost always the same.

Yet there is a significant difference that can make it or break it for a bunch of customers and businesses too.

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The Right Way, and The Wrong Way, to Motivate Employees


Businesses that fail to move forward ultimately fail. Without progress, productivity, and power packed into every workday, no matter what else a company has going for it, success will prove elusive. The best way to ensure a sustained momentum in your organization is to motivate your employees to press harder toward excellence.

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How to Turn Around a Failing Team


Your employees will make or break your business – it’s that simple. So, whether you are just starting out in business or have been letting things slip a little if your team isn’t doing its job, there is a serious problem. As a leader and owner, it’s going to be down to you to turn things around. Here are a few things you must consider if you want to get back on track.

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6 Tips to Redesign Office Workspace for Employee Well Being


Every year, we learn more about the dangers of sedentary work routines. People in offices, for instance, are significantly more likely to take time off with back problems than those who spend the day on their feet. This is contrary to what most of us assume.

After all, wouldn’t standing up all day indeed put a heavier strain on the body? Well, in reality, the spine is aligned when standing, and there is less pressure on the lower back. It is when sitting at a desk that we noticeably slouch, slump, and curve our spines to fit mismatched furniture.

The good news is that business owners can introduce small changes which have an enormous impact on employee health, mood, and well-being. Keep reading to find out more.

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