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4 Costly Email Marketing Mistakes You Must Avoid


Most people have been on the receiving end of an e-mail marketing blunder. Perhaps you’ve opened a marketing email to find that the sender has forgotten to put your name in the opening line, or maybe you’ve received an email containing an interesting link, only to find that it leads nowhere when you click on it. As a business owner, you’ll know that many marketing mistakes can be very costly to make. When it comes to email marketing, even small mistakes could cost you some credibility or create problems when it comes to building good relationships with your customers. So, with that in mind, we’ve listed some of the biggest email marketing mistakes to avoid.

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Business Hacks: Use Loyal Customers to Bring In New Customers


Trying to bring in new customers can be a really difficult task that requires you to expand your marketing budget. But, what if it were able to engage existing loyal customers to bring in the new ones? This is the premise behind work-of-mouth marketing. If done right it can help you expand your customer base and increase sales, without spending a fortune on marketing. Several companies have employed this technique successfully. Even small business owners can deploy this marketing skill to grow their business. Continue reading to find out how:

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Why You Should Invest in Farmland and Agriculture


It does not matter what age you are, whether you are about to embark on your first job or settle into retirement, questions about investing your money always seem to crop up, almost on a daily basis. If you are in your twenties, fifties, or beyond, there are many moves and investments that can better your profits and increase your wealth.

With the constant talk of money, you will find yourself contemplating your own future investments. But before you embark on your rags-to-riches story, you should ask yourself why you should invest your money.

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5 Ways to Become More Environmentally Friendly Business


Reputation is everything when you run a business. If you have a bad one, it will lead to a whole host of negative issues. However, a good reputation can help drive your business forwards and help you gain more customers.

As such, building a good reputation is key, and there are many ways to do this. One of the best ways is to make your business more environmentally friendly. Doing this improves public perception of your company and can also lead to additional benefits. So, here are five easy ways you can become a more environmentally friendly business:

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How a Local Car Insurance Agent Can Enhance Online Search for a Policy


There are some decisions in life that need to be weighed carefully when it comes to caring for yourself, your family, and your possessions, and one of those decisions is which car insurance company to choose. There are dozens of companies to pick from; however, when it comes to saving money, one factor you should consider before you buy is whether your company can offer you the assistance of a local insurance agent along with offering online services. Agents like this can help you understand your policy, explain discounts, and much more.

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How to Secure and Protect Your Business from the Inside Threat


Burglar alarms and digital security are all well and good for protecting your business from outside strangers. But what about the people inside your business, the ones that already have access to the inner workings? Whilst it would be paranoid to distrust every client and employee you work with, having some security methods in place to protect the odd scam artist or mole is important.  Here are just a few measures worth considering in order to protect your business all the way to its core.

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5 Reasons Why Your Employees Need to be Better Public Speakers


Public speaking is said to be the biggest fear for most people. For your employees, however, it doesn’t have to be. There is no debate that communication is essential for successful business. Yet, many struggle to “find their voice.”

In a recent survey by an online presentation platform, 70% of employed people agreed that public speaking skills are critical for their success at work. But, in this same study, 20% of people also stated that they would do anything to avoid presenting. This included pretending to be ill or asking a co-worker to give it instead.

If public speaking is so important in a business setting, why is it such a burden for employees?

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Effective Ways to Maximize Your Accounting Resources


Accounting is an essential part of any business. But rather than thinking of it as an asset, resource, or strategic opportunity, many businesses treat the accounting department as a necessary but otherwise irrelevant team of number crunchers.

However common that attitude may be, it is both incorrect and an ineffective way to lead. Accounting may be a dry subject, but it is not a static subject. The resources of the accounting department can be directed towards a lot of rote and routine tasks, or they can be focused on engineering growth and developing strategy.

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4 Signs You are Dealing with a Bad Real Estate Agent


Buying and selling homes is one of the most stressful and complicated things that a person can go through in their lifetime. Which means that choosing the right real estate agent is an absolutely essential part of the process. The right real estate agent can move your house quickly or at the very least show you signs of progress. While it may be easy to see when you have a good real estate agent, it may not be so immediately clear when you are working with an underqualified agent.

Here are some red flags and signs that you may need to ditch the current agent you have and find one cut from a better cloth.

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6 Digital Marketing Tips for Healthcare Companies in 2017


When it comes to digital marketing, healthcare businesses have been lagging behind for some time. However, with competition on the rise and digital marketing strategies now essential for success, many healthcare companies are beginning to catch up in the digital age. If you are currently studying for or have graduated from college with a degree such as an MSN in nursing administration, then starting your own healthcare company or clinic could be the next step for you. We’ve put together some top tips to help you market and advertise your healthcare company online.

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