Savvy Tips to Drive Per-Inquiry Advertising Success

Pay per click advertising
Pay-per-click is still one of the more common investments within a content marketing strategy, and for good reason. Compared to other types of advertising investments, this is among the easiest to manage, track and refine over time, thanks to increasing integration of metrics systems into major search engine product offerings.

However, while a rudimentary per-inquiry advertising program can be enough to drive at least some conversion rates, taking these initiatives to the next level can have more substantial benefits to the business over time. After all, leaders will be looking for high returns on investment in the modern Internet marketing arena, and more refined approaches to pay-per-click can yield stronger results.

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7 Facebook Advertising Mistakes that Kill Marketing Campaign

Facebook
Facebook advertising is gaining momentum as a viable option for many businesses. Paid advertising can put your content and business in front of more people, generate leads and sales and build your social media following.

The problem is for every successful Facebook advertiser, there is another one who claims Facebook ads are a waste of money and don’t get results. That’s most likely because they made one (or more) of the following mistakes and killed their own advertising campaign.

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How can Small Businesses Promote Products with Regifting

How Small Businesses can Promote Products with Regifting
While the practice was once frowned upon, more people have acknowledged regifting as socially acceptable. Some items lend themselves better to the process, but for the most part, consumers are both happy and willing to accept any products that have been regifted. Companies can take advantage of this growing trend by distributing promotional products that are both useful and attractive to customers. Once considered considered tacky or tasteless regifting is no longer considered a taboo.

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The State of Social Media in 2013

The State of Social Media in 2013
The social media continued to command attention from consumers, publishers and advertisers alike in 2013. Consumers still cannot live without accessing their Facebook account almost every day. They cannot stop showing pictures of their favorite food or vacation spot on Instagram. Because of this publishers cannot afford not to pay attention to social media sites to get in front of their audience. The end effect is that advertisers have taken notice of this increasing trend in social media and have started spending more money on social media sites. Any vendor or publisher who does not have social media strategy stands to lose customers and audience members.

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7 Fantastic Tips for Building Great Brand for Small Business

7 tips for creating great brand for small business
Building a brand for your business can create long-term competitive advantage and add thousands of dollars of additional business. Branding your business is all about giving the audience something to remember you by. All the greats (names like Apple, Samsung, Coca Cola and Nike) know that you have to become a part of consumer culture if you want to be a household name. It is equal parts knowing your audience, as in the case of Old Spice, where the target audience was receptive to over the top masculinity, and knowing your product. In today’s landscape, you have to be proactive if you want to develop a brand that will resonate with consumers. We describe below 7 fantastic tips you can use to build and sustain great brand for your business.

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Flash Marketing – The Power of One Day Events

Flash marketing
Few marketing events provide as much return on investment as flash event where you select a theme and arrange entertaining and engaging program to match the theme housed within an elegant venue. You can find examples of this type of events during new product launches or major corporate announcements. The surprise factor resulting from the event theme can generate lot of buzz and media coverage. The more out of ordinary and intriguing the event the better media coverage and higher return on your investment you will receive.

The key to success for this type of events is to plan in advance and create a theme that highlights the message you are trying to deliver. In addition, you need to have a surprise for the participants and media so that when they finally come across it their mouths are wide open and can’t stop posting the pictures on social media and they keep telling their friends about it long after the event is over. So, how can you plan and execute such an event? Read on to find the tips.

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How can Direct Marketing Help you Improve Sales

How can Direct Marketing Help you Improve Sales
In this internet age when all customer interactions are moving online and businesses can always stay in contact with customers some wonder if there is any value left in direct marketing. Direct marketing was popular before the arrival of internet when customers used to get number of mailings every day in the form of postcards, catalogs, and personal letters. However, the volume of such mailings has recently gone down. Even postal service is feeling the impact of this reduction posting huge losses for several years. While there is no denying that internet has made it easier to interact with customers using Smartphone and other electronic devices direct marketing can still provide value to business owners if it is done right. Customers still love to see their name on emails and printed postcards. Before we go into the benefits of direct marketing let’s answer the question –what is direct marketing?

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Small Business Branding for Beginners

Small business branding for beginners
Small business owners may not have the resources to compete with big brand names such as Nike or Coca Cola, but that doesn’t mean that branding is not important to your business. Building a brand is a vital part of marketing your services. Building commercial awareness of your company is essential to growth.

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How Professional Signage can Benefit Small Businesses

How can professional signs benefit small business
These days you are bound to encounter signs advertising products or business no matter where you go. They have taken over the shops, roads, clothing and even toilets. Some people even had crazy idea of putting tattoos on their body advertising a product and getting paid for it. While the last one may be extreme there is no argument that your business sign is one of the most important marketing elements that needs careful attention and planning.

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Can Better Packaging Improve Sales for Small Business?

Can better packaging improve sales for small business
Next time you go to the mall pay close attention to the bags people are carrying. You will find many sizes and styles. You will find some bags that are just so good that you don’t care what’s inside you will want to go to the store just to get the bag. Do you form an opinion about the content of the package or the business providing the bag based on its appearance?

Such is the power of packaging. Some businesses, especially luxury retailers, pay as much attention to the packing as they do to the products they sell. After all, customers form opinion about the business based on their first impression of the package.

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