5 Creative Product Launch Ideas for Event Organizers

Whenever famous brands such as Sony or Coke want to launch their products, they do not simply ship the products to different shop outlets. These corporate giants use a product launch event. This is a way of formally announcing a product to a specific group of consumers. Developing new products is not as daunting a task as launching it. After all the success or failure of the product in the market is largely dependent on the launch after it has already been developed. Follow these 5 product launch ideas to make it a successful event.

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3 Tips to Grab Customer Attention with Eye Catching Flyers

Yes it is true, digital marketing is taking over the world and everything from email marketing campaigns to social media management and SEO is vital to utilise when it comes to advertising a modern brand. However, there are a few forms of traditional marketing that simply cannot be replaced by the digital age such as business cards and good old fashioned flyers. Flyers are an effective way to advertise an event and a multitude of other messages, and they are a great way to grab people’s attention quickly, easily and affordably.

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Is Direct Mail Marketing Still Useful in the Digital Age? (Hint Yes!)

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With the number of headlines devoted to digital marketing, and email marketing in particular, you would assume that the traditional direct mail and door drop marketing provides no value these days. You may be led to believe that businesses of all types have stopped using direct marketing and moved exclusively to digital era. Nothing could be further from truth! While there is a shift to email marketing in recent times, traditional direct marketing is alive and well, albeit with reduced volume. Let me provide some data to back up that claim and show why businesses still prefer to use direct marketing.

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Infographic: 5 Human Senses Marketers Must Appeal to for Customer Connection

5 Senses
Marketing is all about appealing to human brain to make them feel connected to your brand and eventually trigger their brain into purchasing your product or services. Marketers deploy all types of tactics to appeal to human senses and get the best results. Those who are successful at making connection with as many of these senses as possible stand to reap most benefits. Very few marketers today can deploy this comprehensive tactic.  In the Infographic below we explore 5 senses and how marketers can appeal to them.

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How to Brand Your Small Business on a Budget

Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas.

SmallBizViewpoints.com is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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3 Tips to Create an Effective Marketing Strategy

Marketing Strategy
By now, everyone has discovered the joys of niche, target marketing. Targeting a base of customers is always going to be high on any list of the right marketing strategies for your business.

As it turns out, that fact alone is not enough to constitute a marketing strategy. There is a lot to learn about target marketing beyond the basic fact that you need to be doing it. Plenty of businesses engage in rather involved and expensive niche marketing campaigns that don’t work.

You can spend lot of money on marketing fads that don’t yield the results you expected when you bought into them. These fads can cost you more than money, they can cost you time, wasted effort, and customer good will that you will never get back. If your target marketing campaign is not working the way you think it should, let’s take a moment to go back to the basics:

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How to Make Sure Your Marketing Efforts Are Heading In the Right Direction

Marketing Direction
To someone who’s new to small business, marketing can be a fairly confusing part of it. It can be hard to tell what works and why it works. You might feel like you’re shooting blindly and hoping for results. Naturally, if you are to succeed in managing the business, that’s not going to cut it. So in this article, we’re going to help clear things up for you. To help you understand what works and how you can actually make sure it’s working.

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Does Physical Presence Have Any Room in Today’s Digital World?

In today’s age, everywhere you turn, you see the push toward digital marketing and advertising. Web browsers use complex algorithms and tracking software to tailor your ads to your personal tastes. Your inbox fills with solicitations, and your social media accounts get banners, updates, and other ads.

Electronic retailing is just as ubiquitous. We buy and sell online, reserve hotels and plane tickets, and review the goods and services we use, all without ever touching a piece of paper.

To see all this virtual commerce, you would think that’s the only way business is done anymore. But you would be very, very wrong.

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What to Consider When Designing a Marketing Banner

Marketing Banner
If you plan on attending a business event or you want to increase your brand awareness, you should consider investing in marketing banners. Designing a banner takes more than just putting a logo and catchy slogan on it. There are number of nuances you need to consider when designing a marketing banner. What colours should you use and should they have an image or text or both? You can choose to get your banners designed by a professional company or you can design them yourself and if you choose the latter, you will need to make sure you can produce a high resolution image that is clear and of a high quality.

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10 Most Unusual Ways to Promote Your Business

When companies form, they instantly think about how they can market their brand. You won’t be any different because you need to advertise to sell products and make money. That is how the industry works. Still, that doesn’t mean that you can deviate from the norm by choosing different marketing techniques. The ‘experts’ will try and tell you that there are only a few ways to ensure that you effectively market your brand, but they are wrong.

There are hundreds of ways to market your brand if you know where to look. In fact, there are several unusual ways to market your brand. And, these are the ones that you want to concentrate on if you want to make a splash. The great thing about the weird and wonderful world of marketing is that it is new and fresh. Unlike the tried and tested methods, consumers aren’t wise to them, which makes them more effective.

If you are a non-believer, here are ten methods you can try that will transform your marketing strategy.

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