Business Lead Generation Tools for Small Business

Lead Generation
In a perfect world customers would just come to us and we wouldn’t have to bother with advertising, marketing or all the other methods there are of generating business leads. This, unfortunately, isn’t even an option. However with the choice of business lead tools readily available online it’s easier than ever. Whether you choose automatic tools in the form of software or hit social media these generate all the information to the people we need to receive them. They have fast become one of the most valuable aspects in terms of getting the message out there and giving businesses the best possible chance of success. Here is a brief synopsis of the some of the best business lead tools on the market and what they each bring to the table.

[Read more…]

Advertising-on-Hold: A Sure-Fire Way to Convert More Customers

Customer on Hold
When was the last time someone stared at a banner ad for a whole minute? What about listened to a YouTube ad for a minute without pressing ‘Skip’?

Now, what if we told you there was a way not only to capture your potential customers’ attention for that full sixty seconds, but for them to appreciate you doing it?

There is. It’s called advertising-on-hold.

[Read more…]

Changes to Google’s Local Search Results and Its Impact on PPC Advertising for Small Business

PPC
If you are running a business with a physical ‘brick and mortar’ location, it is important that you get good search engine results when someone looks for the kind of thing you offer in your area. Unlike businesses who can sell to anyone in the country or even the world regardless of their own location, businesses like restaurants, small retailers, salons and clinics need people in their area to be able to find them, and don’t necessarily benefit from being found in searches by anybody else.

[Read more…]

Why Social Media Marketing Isn’t Always the Answer for Small Business

Social Media
Social media marketing gets a lot of attention in the business world. With Facebook expanding to over a billion users and Pinterest traffic growing and growing it is easy to believe that all marketing is online these days. This is just not true.

When thinking about other forms of marketing to promote a business, it’s a good idea to consider what type of marketing suits the business best. Where are the potential customers hanging out? What do they read? What do they look at? Where do their interests lie? Position the business in the right locations and it doesn’t have to be too expensive once one gets creative.

Here are some ideas on how to use forms of marketing other than social media to promote a business:

[Read more…]

How to Select the Perfect Roller Banner Display for Trade Show

Roller Banner
In order to have an effective, eye-catching roller banner to display at your next event you need to design artwork for the banner that makes people take notice. Putting together a stand-out banner can be a daunting prospect if you do not have any design experience, but fortunately it is not actually difficult to make something interesting and creative for your stand. Here are some tips for designing a great roller banner, and how to create something that will be remembered for all the right reasons.

[Read more…]

How to Make Positive First Impression of Your Business with Attractive Signage

Signage
You’re taking the plunge and opening up your own restaurant. You’ve planned all of the details, from the décor to your menu and advertising. You’ll be ready to open your doors soon, but you have one more item that you need to take care of before the grand opening. Restaurant signage needs to come at the top of your list. Your sign will be the beacon that draws customers into your establishment. Once you’ve hooked your patrons, your food and setting will take care of the rest. It all begins with a sign.

[Read more…]

Tips to Create Powerful Brochure to Capture Buyers’ Attention

Content
A brochure is the first thing your potential client looks at when looking to purchase from your company. Providing potential clients with a powerful brochure is a must-have the tool that you need to promote your goods and services. You only get one chance to make a first impression, so having a professional-looking brochure filled with quality images and credible content will be important in putting the right foot forward with your audience. Capturing the interest of your audience is your ultimate goal. So how do you ensure your brochure looks as appealing and professional looking as the products you are trying to sell? Here are few tips to consider:

[Read more…]

A Must Read Guide to Show-Stopping Store Displays

Store Display
Bergdorf Goodman has been a staple of New York shopping since well before it moved to its 5th Ave. location in 1928, but it was only about 14 years ago that, under the direction of design geniuses Linda Fargo and David Hoey, Bergdorf’s became a marketer’s mecca, as well.

Every season, the monumental department store dramatically reveals intricately planned window displays that impress and entice shoppers walking along 5th Avenue. The displays are loud and exciting, depicting fanciful scenes of paper cities and brass zoos constructed delicately by a team of devoted artists. The windows are often chaotic and seem scarcely related to Bergdorf’s main product of high fashion clothing — yet the displays manage to move more merchandise than most shops dream of selling in 10 years.

[Read more…]

How to Create Marketing Portfolio that Attracts Attention

Marketing
As a business person, job seeker, or entrepreneur one of your biggest concerns is how to gain attention of potential clients. It is what determines your success. In this piece, we are going to look at ways you can produce portfolios/marketing materials that can show off your skills, products and services, and help you create an impression that lasts. The tips we have covered here can equally be used if you are looking for a job; interviewing to land a full-time creative role for example.

[Read more…]

Do You Use the Full Power of Eye Catching Banner for Small Business Marketing?

Banner
When it comes to marketing, modern-day businesses seem to be pre-occupied with online techniques and digital media. While these represent important components of any successful marketing campaign, it is important to remember that an integrated strategy that incorporates offline disciplines offers the best possible chance of long-term success. With this in mind, you should consider how printed materials and similar offline products can be created to promote your brand and venture. In terms of offline print materials, banners are particularly effective. Not only can they be created to incorporate striking imagery and bold colours, but they can also be placed anywhere within a predetermined location. Let’s look at the three most important considerations when creating a marketing banner:

[Read more…]