There is a good reason why businesses have been using direct mail for over 100 years – it works! Direct mail is highly targeted and has a much higher response rate than other forms of marketing. Nearly 8 in 10 consumers respond to direct mail by searching online or visiting the brand’s own website, a powerful demonstration of how direct mail can drive traffic and increase online sales.
Despite its proven power to deliver results, many businesses still worry about the costs involved. While it obviously costs more to send a piece of direct mail than it does to send an email, emails are far more likely to get ignored or deleted. Direct mail costs are more manageable than most companies think and return on investment is high. Here are 5 tips for how to keep costs down on your first direct mail campaign.