Think There’s Only One Form Of Marketing? Think Again!

Marketing is one of the most central and important elements to any business. If you’re not engaging with and drawing in customers, then your business is pretty much doomed to fail from the very start. The problem that a lot of business find themselves with is that, while they understand that marketing is extremely important, they don’t realize just how broad and varied it is as a practice. They assume that there is perhaps only one “correct” way to market their business and try to pursue that, even if it’s not actually going to do them any good. In fact, the opposite is true; there are as many different ways to market a business as there are businesses themselves. Each one is unique and has its own advantages and disadvantages depending on the kind of business that you’re running. With that in mind, here are a few of the most common and effective forms of marketing and how they might help your business.

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Set Up Your Business for the Long Run with Effective Marketing

Starting a business is a thrilling endeavor for every new business owners. Once all the paperwork is done, the business plan is set and the doors finally open, many breathe a sigh of relief. Knowledgeable business owners know that the real work in starting a new business is getting your first customers, though, and getting them to come back.

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Why Branded Merchandise Should be Part of Your Long-term Strategy?

We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

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How Can You Use Videos to Build Emotional Bond with Customers

It is said that the picture is worth thousand words. This is definitely true in the current digital age. Pictures and videos are popping up everywhere you look, as is evident by the success of Instagram, YouTube, Facebook and many other sites dedicated to creating and sharing pictures and videos. The amount of network traffic consumed by videos is increasing astronomically every year, and is expected to continue for the foreseeable future. Sharing of pictures and videos is not just limited to consumers. Businesses of all types and sizes are also finding innovative uses for videos to interact with their customers. Below we will show you several ways in which business owners can leverage videos to showcase their products and build a lasting bond with their customers.

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5 Creative Product Launch Ideas for Event Organizers

Whenever famous brands such as Sony or Coke want to launch their products, they do not simply ship the products to different shop outlets. These corporate giants use a product launch event. This is a way of formally announcing a product to a specific group of consumers. Developing new products is not as daunting a task as launching it. After all the success or failure of the product in the market is largely dependent on the launch after it has already been developed. Follow these 5 product launch ideas to make it a successful event.

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3 Tips to Grab Customer Attention with Eye Catching Flyers

Yes it is true, digital marketing is taking over the world and everything from email marketing campaigns to social media management and SEO is vital to utilise when it comes to advertising a modern brand. However, there are a few forms of traditional marketing that simply cannot be replaced by the digital age such as business cards and good old fashioned flyers. Flyers are an effective way to advertise an event and a multitude of other messages, and they are a great way to grab people’s attention quickly, easily and affordably.

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Is Direct Mail Marketing Still Useful in the Digital Age? (Hint Yes!)

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With the number of headlines devoted to digital marketing, and email marketing in particular, you would assume that the traditional direct mail and door drop marketing provides no value these days. You may be led to believe that businesses of all types have stopped using direct marketing and moved exclusively to digital era. Nothing could be further from truth! While there is a shift to email marketing in recent times, traditional direct marketing is alive and well, albeit with reduced volume. Let me provide some data to back up that claim and show why businesses still prefer to use direct marketing.

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Infographic: 5 Human Senses Marketers Must Appeal to for Customer Connection

5 Senses
Marketing is all about appealing to human brain to make them feel connected to your brand and eventually trigger their brain into purchasing your product or services. Marketers deploy all types of tactics to appeal to human senses and get the best results. Those who are successful at making connection with as many of these senses as possible stand to reap most benefits. Very few marketers today can deploy this comprehensive tactic.  In the Infographic below we explore 5 senses and how marketers can appeal to them.

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How to Brand Your Small Business on a Budget

Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas. is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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3 Tips to Create an Effective Marketing Strategy

Marketing Strategy
By now, everyone has discovered the joys of niche, target marketing. Targeting a base of customers is always going to be high on any list of the right marketing strategies for your business.

As it turns out, that fact alone is not enough to constitute a marketing strategy. There is a lot to learn about target marketing beyond the basic fact that you need to be doing it. Plenty of businesses engage in rather involved and expensive niche marketing campaigns that don’t work.

You can spend lot of money on marketing fads that don’t yield the results you expected when you bought into them. These fads can cost you more than money, they can cost you time, wasted effort, and customer good will that you will never get back. If your target marketing campaign is not working the way you think it should, let’s take a moment to go back to the basics:

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