In recent years, an engaging content strategy has been an absolutely essential part of any successful marketing campaign. However, only around thirty percent of marketers say that the content marketing efforts that they use are effective. Thankfully, there are now thousands of leaders in the industry who share their expertise in this area online. They work hard in order to cultivate relationships and maintain a position as an authority voice. Connecting with these people will help your brand to tap into the power of influencer marketing – a strategy which goes hand-in-hand with content marketing.