7 Tips for Creating an E-Commerce Website That Reflects Your Business’s Brand Identity


An e-commerce website is an essential element in modern business, especially for small and medium-sized enterprises (SMEs) that are aiming to stand out from their competitors and make their mark. Setting up your brand’s e-commerce platform introduces more opportunities for your business to grow and reach a larger consumer base. It can also be a strategic initiative to align your brand identity with your business’s vision and the evolving preferences of the modern, digital consumer.

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5 Major Mistakes to Avoid with Your Business Branding


Whether you’re working alone or collaborating with one of the best creative design agencies your city has to offer, building an effective brand is an essential aspect of any business. It’s what sets you apart from your competitors and helps you connect with your customers.

However, many businesses make common mistakes when it comes to branding, hurting their image and reputation. Below are five of the most critical mistakes to avoid.

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4 Tried and True Strategies for Personal Branding for Executives


As a leader in your field, you’re used to getting results. And for those results speaking for yourself. It’s what people allude to when they tell you your reputation precedes you. You’re known for getting stuff done. But being known for getting stuff done isn’t enough to sustain a strong personal brand as you climb the ranks. At some point, you can’t coast on your natural ability any longer. Before that time comes, you need to invest in that brand — and maybe create it fresh. Begin with these four tried-and-true branding strategies for ambitious executives.

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9 Different Ways to Raise Your Business Brand Awareness


Your business brand is a key to success and long-term longevity of the business. Improving brand awareness of your business can help build customer loyalty and improve sales. If you’re looking to boost your sales or reach a wider audience, then advertising is key. There are a number of different options when it comes to how you choose to advertise your business. Keep reading to find out what these are.

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How to Display Your Startup as a Brand in the Marketplace


A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Branding has become the all-be and end-all of almost all ventures running worldwide. There are many reasons behind a business running after branding techniques. With the gradually increasing competition and demand for intuitive solutions in the marketplace, branding is arising as a necessity for all. And why not when it comes to making your business stand out from the crowd?

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4 Ways to Create a Distinctive Brand


If your business has a fantastic new product to launch, you may be desperate to share it with the world. But, helping your products to receive the attention they deserve can be challenging. While you may know your product is excellent and has many benefits, trying to ensure your target market hears all about it can be difficult. Nowadays, consumers are bombarded with information, especially information about products. It is estimated that consumers are exposed to between 4,000 and 10,000 adverts each day. So, how can your business cut through all this advertising noise and get noticed?

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How Small Businesses Can Increase Brand Awareness


Brand awareness is the way the public and your target audience recognise and remember your business. Greater brand awareness increases the possibility of people remembering your logo, messaging, products and brand identity. Small businesses can struggle to increase their brand awareness, especially in highly competitive markets and industries, so here are a few ways to help your business do so.

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Why a Custom Mascot Should Be Part of Your Branding Plan


Small businesses cannot spend massive amounts on branding because they run on tight budgets. But they still need to create an identity that sets them apart in the competitive landscape. If you want a viable solution, look for one that delivers reach and popularity within a budget. A custom mascot covers you on all fronts, so it deserves a place in your branding plan. Essentially, a mascot gives your business a unique personality that customers connect with and use to identify your brand. Here are some reasons you must invest in one.

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4 Reasons All Businesses Should Use Booklet Makers


In the world of business cost is everything. Whenever you think about purchasing something it is a balancing act between the cost of the item and how much value it will add to the business. In some cases, the value is in time-saving by making processes easier. In others, it literally adds money to the bottom line. Or, it can be through streamlining and cutting costs in non-direct ways.

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4 Tips for Creating a Distinctive Menu for Your Restaurant


If you are about to open a new restaurant or are simply looking to revamp your menu, you know that uniqueness is important. This is because there are hundreds of other dining establishments in your area. Thus, you need a good hook to lure patrons into your restaurant and to keep them coming back for more.

If you are curious about how to select items for your menu, then this is the resource for you. Here are all the guidelines that you need to create a menu that is both distinctive and delicious. Here is what you need to know:

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