Why Branded Merchandise Should be Part of Your Long-term Strategy?

We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

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How to Brand Your Small Business on a Budget

Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas.

SmallBizViewpoints.com is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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How to Make Sure Your Marketing Efforts Are Heading In the Right Direction

Marketing Direction
To someone who’s new to small business, marketing can be a fairly confusing part of it. It can be hard to tell what works and why it works. You might feel like you’re shooting blindly and hoping for results. Naturally, if you are to succeed in managing the business, that’s not going to cut it. So in this article, we’re going to help clear things up for you. To help you understand what works and how you can actually make sure it’s working.

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3 Simple Steps for Businesses to Protect their Brands

When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

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5 Unique Ways Small Businesses Can Utilize Social Media Platform

Social Media
Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.

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How Collaboration between HR and Marketing can Contribute to Business Success

Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.

There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.

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Infographic: The Recipe for Perfect Business Logo

Some of the world’s most memorable logos are the ones that have accomplished simple, yet bold designs. Take the Nike swoosh logo. Recognized worldwide, the Nike logo has gone beyond brand to become iconic. Yet it is a remarkably simple, but well-thought-out design. The Apple logo is another instantly recognizable logo. It’s also a great example of a black and white logo that pairs a simple image for a bold statement. Bold designs aren’t limited to black and white though. For an example, look no further than the Google logo, which makes an impact through both its colors and clean font.

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7 Fantastic Tips for Building Great Brand for Small Business

7 tips for creating great brand for small business
Building a brand for your business can create long-term competitive advantage and add thousands of dollars of additional business. Branding your business is all about giving the audience something to remember you by. All the greats (names like Apple, Samsung, Coca Cola and Nike) know that you have to become a part of consumer culture if you want to be a household name. It is equal parts knowing your audience, as in the case of Old Spice, where the target audience was receptive to over the top masculinity, and knowing your product. In today’s landscape, you have to be proactive if you want to develop a brand that will resonate with consumers. We describe below 7 fantastic tips you can use to build and sustain great brand for your business.

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