If you have visited a trade show or conference you must be familiar with promotional merchandise that businesses distribute to the attendees. At the end of the day you will likely end up with a bag full of pens, key chains, flash drives, mugs and so on. The reason for their popularity is obvious. If done right promotional merchandise can help you raise brand awareness and promote your business during the show, but more importantly, keeps your business in front of their eyes long after the trade show is over. The key to success for this approach is to make sure you choose the right product and ensure it will have usefulness in everyday life. Below we share secrets to getting the most out of your promotions.