What’s in a name? Well, if you are in online business there is a lot. The domain names that are easy to remember and catchy can generate lot of traffic and, in turn, sales. Some of the well known and generic domain names have been sold for millions of dollars. This is why many owners of new online businesses make an effort to find premium domain names. A business with a premium domain name can direct a lot of online shoppers to a website. Furthermore, the more visitors there are, the more likely it is that an online business will experience a growth in sales. Take a look at some other reasons why it’s beneficial for an online business to choose a premium domain name.