3 Marketing Myths Small Businesses Must Avoid

Regardless of what point in your business journey you are at, marketing is one of the most important elements that should be at the top of your agenda. It’s the key to recruiting new customers, and can play an integral role in maintaining the loyalty of existing ones too.

However, many entrepreneurs have picked up ideas about the subject that aren’t necessarily true. Unfortunately, following those rules could be damaging your hopes of maximized profits. So drop everything you think you know; this is how you’ll gain greater success.

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How to Use Promotional Merchandise for Cost Effective Marketing

Promotional Products
If you have visited a trade show or conference you must be familiar with promotional merchandise that businesses distribute to the attendees. At the end of the day you will likely end up with a bag full of pens, key chains, flash drives, mugs and so on. The reason for their popularity is obvious. If done right promotional merchandise can help you raise brand awareness and promote your business during the show, but more importantly, keeps your business in front of their eyes long after the trade show is over. The key to success for this approach is to make sure you choose the right product and ensure it will have usefulness in everyday life. Below we share secrets to getting the most out of your promotions.

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5 Tips for Building Brand Awareness at a Trade Show

The return you get from attending the trade show is dependent on how much effort you put in it. Attending a tradeshow can be very expensive. In addition to registration fees you also have to spend significant money on travel, hotel and other activities during the tradeshow. You need to justify that expense by earning new business. The return you get out of tradeshows is dependent on the effort you put in it. Here are some tips to help you make the time you spend promoting at a tradeshow worth the effort and investment.

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What the Best Merchandising Pros Do (and You Should Too)

Retail Store
Most small businesses want to avoid falling into the “me-too” category. They want to do something different and be unique. And that’s understandable. But too many businesses take this sort of thinking so far. They reject things that the market has been doing for years because they work. And instead, they prefer to go their own way. The result is that they end up missing out on sales and profits.

Merchandising is one of those areas where you really don’t want to reinvent the wheel. Doing what the pros do is the best way to succeed and attract shoppers to your small business. And there are certain things that they swear by. Let’s take a look.

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Tweets are Getting Longer, But Does It Really Change Anything?

Recently, Twitter announced one of its biggest changes to the platform – more characters. We don’t know when this will happen, but we can bet that it’ll be before the end of 2016. The move will shake up a platform built for SMS messages before the iPhone even existed.

Now in its 10th year, Twitter has 310 million active users. It’s been used to start revolutions, mourn the passing of icons, and share cat videos. Despite a decline in use by the original founders, marketers still turn to the platform for B2B and B2C.

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Infographic: 5 Human Senses Marketers Must Appeal to for Customer Connection

5 Senses
Marketing is all about appealing to human brain to make them feel connected to your brand and eventually trigger their brain into purchasing your product or services. Marketers deploy all types of tactics to appeal to human senses and get the best results. Those who are successful at making connection with as many of these senses as possible stand to reap most benefits. Very few marketers today can deploy this comprehensive tactic.  In the Infographic below we explore 5 senses and how marketers can appeal to them.

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What is the Right Marketing Strategy for Your Business?

Marketing Strategy
Businesses obsess over the most effective marketing strategies and miss the crucial point. The point is that an effective marketing strategy is all about the individual company. As every company is different, every company needs to consider different criteria and variables. As a result, there is no one size fits all strategy. Now that you know, you might be in an even bigger quandary. ‘If there is no one size fits all, how am I supposed to choose the right strategy?’ It’s a good question, and you can find the answer below.

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Express Yourself – Ways to Give Your Small Business Personality

Window Display
Getting attention from customers is something that all new businesses strive for. The brand identity that is established can be built upon, but if not managed carefully can actually be damaging. Building a brand doesn’t always have to come with a huge budget, as there are many cost-effective ways that can help build a brand. Here are some ways to do this and get noticed by customers

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3 Ideas to Improve Sales for Small Business

The goal of any small business (or any business, really) is to steadily increase your sales. One of the main problems with small businesses is the limited amount of funds. This can dampen some of your efforts to try and increase your sales. The old adage does say after all, that you have to spend money to make money.

Thankfully, this is not always true. There are ways that you can elevate your sales by spending little to no money. If you are looking for innovative ideas that really work, you should get advice from companies like Global Resources to improve your chances. Here is what you can do to make more money:

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6 Things Every Small Business Must Bring to a Trade Show

Trade Show
Preparing for your first trade show can be intimidating, but if everything goes right trade shows can be highly beneficial for company growth. On the other hand, if you’re poorly prepared and show up with nothing special to offer, you might wind up going home disappointed by the fact that the neighboring booths stole the show while you sat there and watched everybody pass by. There are certain things that people just expect to see when they visit a professional booth, and if your stand is lacking any of those components, it’s going to be difficult to compete. With that said, here are five things every small business should bring to a trade show:

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