How to Increase Conversion Rate and Boost Online Sales


Running a business means that you also need a marketing strategy, which in this modern age that we live in also means having a website. Having a website though is not enough, as you need to actively market your site in order to compete with other businesses providing the same goods or services. It is important that you look at conversion rate optimisation for your landing page to make sure that your clicks turn into sales. There are plenty of information freely available online, and here is a breakdown of what you need to consider.

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Why Branded Merchandise Should be Part of Your Long-term Strategy?


We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

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3 Reasons Why You Still Need Print Media for Your Business


If you own a small business you are probably juggling everything from managing your daily operations, to hiring, payroll, marketing, and managing your team. If you have a physical brick and mortar store, a consulting firm, an online business or a service-based business you also know how important social media marketing is to driving business and traffic to your website. As we move into the new year, social media will become even more large scale as studies have shown that it drives consumer buying decisions at ever increasing rates.

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Starbucks Christmas Paper Cups: How to Promote Your Brand

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How attached are you to your humble takeaway coffee cup? While you may answer “not very”, the majority of us are more passionate about the paper cup than we might realise. Many retailers have special promotion during Christmas time to introduce special drink or packaging. While some of the special promotions may go unnoticed others become very popular. In fact consumers may come to expect them year after year. So what can a simple coffee cup can do to promote your brand? Paper cup retailer Inn Supplies explains…

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How to Get the Most Out of Business Exhibition Shows

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If you are thinking of attending an exhibition or trade show for the first time with your company, you can get a lot of advice on various business and marketing blogs. Trade shows provide number of benefits to businesses of all types and sizes. They are a perfect platform to not only get your brand or products noticed but also to network and find new industry connections. However, what you get out of trade show depends on how well prepared you are before going in the show. Here are several tips to keep in mind to get the best return on your investment.

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5 Things to Consider When Going to Trade Show for First Time

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Going to a trade show to exhibit your business for the first time can be very intimidating. There are hundreds of items to prepare before going to the show. The cost to attend the show can easily run into thousands of dollars when you include attendance fees, travel and other miscellaneous expenses. Your goal is make the best first impression on visitors and generate as many leads as possible to get the best return on your investment. That is why it helps to plan in advance and make sure you have everything you need at the trade show. Here are 5 things you must consider.

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Why Small Businesses Needs to Have a Blog

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Blogging in the sense of businesses today is extremely important and is fast becoming one of the most important ways for businesses to connect and keep their audiences engaged. This is obviously due to the need for people to seek information through the Internet, which has revolutionised the way in which businesses feel that they need to project and engage with customers or prospective customers. Below we talk more about some of the very important reasons that businesses should be blogging regularly.

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How Can You Use Videos to Build Emotional Bond with Customers

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It is said that the picture is worth thousand words. This is definitely true in the current digital age. Pictures and videos are popping up everywhere you look, as is evident by the success of Instagram, YouTube, Facebook and many other sites dedicated to creating and sharing pictures and videos. The amount of network traffic consumed by videos is increasing astronomically every year, and is expected to continue for the foreseeable future. Sharing of pictures and videos is not just limited to consumers. Businesses of all types and sizes are also finding innovative uses for videos to interact with their customers. Below we will show you several ways in which business owners can leverage videos to showcase their products and build a lasting bond with their customers.

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5 Powerful Tactics to Conduct Successful Corporate Event

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If executed perfectly, a corporate event can open number of doors for your business. Revolutionizing the advertising landscape, event marketing gives companies a new and exciting opportunity to discover and engage with new customers. However, to effectively capture the power of event marketing, there are a few key points that your business needs to take heed of. We’ve compiled our top 5 most powerful tactics that you can adopt, in order to execute a highly successful corporate event.

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5 Myths about Internet Marketing Business Leaders Need to Know

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In this age if you are not marketing your business on the internet you will likely not survive for too long. When majority of the people turn to internet when searching for a place to eat, an accountant, or even a house purchase your business will never get the attention of prospective buyers if you are not marketing on the internet. When is the last time did you open the Yellow Pages to find something?

While internet marketing is essential for any business many people have false idea about what internet marketing is about and how do it. They hold myths that may have been acquired over the years. Knowing these myths and finding ways to escape them will not only help you avoid unnecessary expenses, but also grow your business the right way. Here are the 5 most popular myths you need to be careful about.

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