How to Present Your Business with the ‘Wow Factor’


How many business presentations do you see in a year? Unless you’re intimately connected with the world of business, write for business journals or have a vested interest in a certain industry, it’s likely that you don’t attend them. If one is happening in your area and proves to be a spectacle, you might attend one, but you’d never plan a day out to relax at a business conference.

Viewing this fact as someone who is about to throw one of these events is healthy to think about. Not only will it help you overcome some of the ‘drudgery’ associated with business presentations, but it will let you view the whole affair from the angle ‘if I was an audience member, what would I like to see? What would bring me through those doors?’

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Creative Ways to Fund Your Marketing Campaign


Small business owners may find themselves scrambling for funds. Whether you’re searching for seed money or trying to take your business to the next level, you need to find cash to achieve your goals. Marketing is an area that small business owners cannot neglect, even if they have bigger issues to tackle. Try the following six creative and effective funding techniques for your small business marketing campaigns.

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4 Tips to Achieve Success with Content Marketing


In the digital age of today, content marketing is an absolute must for anybody looking to start a new business venture. Without good content, it will be very difficult for your business to stand out from the competition, achieve growth, and gain a loyal base of customers and followers. Whether you’re starting a business that’s based in a traditional bricks and mortar store or entirely online, your online presence has never been such a crucial part of your success. With more and more customers today using the internet to find new brands, products and services, compare reviews and prices, leave their own opinions and find customer support and advice, it makes sense that your online presence should be one of your company’s top priorities.

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The Do’s and Don’ts of Video Marketing


Many businesses are looking to video ads to increase awareness about their business. Videos have become the go-to media for advertisers. Lately. However, in many cases, they end up failing miserably because of common mistakes that could be easily avoided. In this article, we’re going to explore the do’s and don’ts of video so you can get a leg up on the competition.

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Marketing Methods That Will Give Your Business an Edge


As we all know, marketing is an integral part of any business strategy. Unless you already have more customers than you need, you are probably in the large population of businesses that are looking for innovative marketing techniques that will get them ahead of their competition. Different industries tend to have different progression paths when it comes to marketing. As soon as one company begins to invest in their marketing strategy and starts to see results, others will realize they must do the same if they are going to keep up.

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How to Market Your Business at Summer Events


Digital marketing via social media and email are the obvious choices for any online business to succeed in the industry they’re serving, but traditional methods such as marketing at a summer event can still be beneficial to any online business. If you’re thinking of taking your brand to a public summer event this year to give you more exposure, have a look at some of the tips below to ensure it’s done efficiently.

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Updating Your Digital Marketing Strategy For 2017


A good marketing strategy relies on constant review and reevaluation. Especially in the digital world we live in, where technology and trends change instantly, it’s important for marketers to always have their fingers on the pulse of their customer base and make the necessary changes in order to remain relevant.

While it may seem overwhelming to have to constantly change with the times, digital marketing has also supplied a range of easy to use tools to help. Analytics are readily available to show you what you’re doing right and what you’re doing wrong in real time. This makes it easy to evaluate your marketing strategy any time, and you should be doing this regularly.

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3 Effective Methods to Master Your Marketing Strategy


The concept of appealing to customers is a major headache for small businesses, and as the amount of competition increases, people are trying to think of wilder ways to appeal to as broad a customer base as possible. The practice of marketing is something that can be fine-tuned over a period of time, but if you are looking to gain some traction as soon as possible and get as much internet traffic to your site as you can, you would be hard pushed to find anything better than these simple, yet effective methods.

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How Publishing Great Content Can Help Grow Your Business


Whether you’re simply writing blog posts to bring attention to your own writing, or you’re writing blogs for a website in order to promote your business, the quality of the content you’re creating should be high. In fact, this quality is something you should always aim to improve. Check out these tips – they’ll help you craft better content in no time!

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4 Unusual but Proven Ways to Market Your Business


Every company knows that they have to dedicate a large chunk of their budget and time to ensuring they have a killer marketing plan that will create enough buzz about their company that they’ll finally be able to take off. However, while companies want the big pay offs, they’re sometimes less than willing to take a few risks in order to get it. Indeed, many companies end up just following the prescribed, tried and tested marketing tactics that will work, but which are unlikely to really make a bold statement or yield unexpected returns. That’s why it’s important to think outside of the box when it comes to marketing and doing something is unusual every now and again. Here are a few ideas to get your creative juices flowing.

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