How can Sensory Research Grow Your Business

Market Research
Sensory research is a fairly new development in the world of marketing. It can help you understand exactly how your customers view your product, which can help you make the best choices regarding how to improve the products. It will also highlight whether any changes to the product development process could make a positive difference to the experience customers have when using your products.

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How to Grow Business with Charitable Giving

Charitable business
As a business owner, your first priority is most likely the success of your business and growing your profits. After all, without a healthy bottom line, you probably won’t have a business for very long.

However, if your business is on solid footing, it’s also a good idea to make charitable giving part of your operational plan. There are number of benefits to doing so, not the least of which are the tax breaks a business can receive from giving back. A business with a track record of philanthropic activity often enjoys a better public perception, as customers want to do business with a company that shares their values. Internally, employees feel better about working for a company that supports charitable causes, and companies that give back often attract quality employees.

Even if you know that there are plenty of good reasons to add a charitable giving component to your business plan, you may be struggling with the best way to go about it. Here are a few ideas to get the ball rolling.

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Using OLX App to Simplify Buying and Selling Online

Online Shopping Cart
Consumers today are demanding a lot from the products and services they want. In the past few years online trends have changed, giving way to new technologies that make it easier for consumers to cherry pick best options that can make their shopping experience easier. While online shopping sites are doing well there are new online classified sites that have gained more popularity as they offer better platform to sellers and buyers around the world. OLX has changed the online shopping market in India and today there are more consumers that prefer to deal on the internet to find the right products and services.

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How can Small Businesses Promote Products with Regifting

How Small Businesses can Promote Products with Regifting
While the practice was once frowned upon, more people have acknowledged regifting as socially acceptable. Some items lend themselves better to the process, but for the most part, consumers are both happy and willing to accept any products that have been regifted. Companies can take advantage of this growing trend by distributing promotional products that are both useful and attractive to customers. Once considered considered tacky or tasteless regifting is no longer considered a taboo.

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Flash Marketing – The Power of One Day Events

Flash marketing
Few marketing events provide as much return on investment as flash event where you select a theme and arrange entertaining and engaging program to match the theme housed within an elegant venue. You can find examples of this type of events during new product launches or major corporate announcements. The surprise factor resulting from the event theme can generate lot of buzz and media coverage. The more out of ordinary and intriguing the event the better media coverage and higher return on your investment you will receive.

The key to success for this type of events is to plan in advance and create a theme that highlights the message you are trying to deliver. In addition, you need to have a surprise for the participants and media so that when they finally come across it their mouths are wide open and can’t stop posting the pictures on social media and they keep telling their friends about it long after the event is over. So, how can you plan and execute such an event? Read on to find the tips.

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Small Business Owners – Get the Most out of Trade Shows with These Tips

Get the most out of trade shows with these tips
Trade shows are a great place to market your business and get new customer leads. You have many of your potential customers in place, who are there for the purpose of looking at new products and businesses. They have even paid to come there. What could be a better place to showcasing what you have to offer to these customers?

While you can achieve great benefits from these trade shows it takes considerable planning and effort to showcase your business and products. You also need to keep in mind that there are many other businesses, like yours, who are also there for the same purpose. You need to make sure you are ready to spend time and effort required to attend these shows before making a commitment. By following these tips on what to do before, during and after the show you will be able to get your money’s worth, and more from trade shows.

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The long-term benefits of promotional items

The long-term benefits of promotional items
Small business owners are concerned with many different metrics when it comes to their marketing campaigns. After all, numbers never lie and they can help company leaders determine how successful their branding initiatives are. Return on investment is arguably the most important figure to most entrepreneurs, but there’s another one that they should consider – longevity.

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How to Make Boring Products Exciting and Improve Sales

How to make boring products exciting
There’s nothing exciting about a razor blade, right? How about online budgeting software? Total snoozer. Contact lenses? No way. These are some of the most boring products you will find in the market. Yet, each of these products has been successfully marketed online. Dollar Shave Club has made shaving and razors exciting and cool. Mvelopes has transformed the way people think about something as boring as budgeting. The LensStore is creating a buzz about eye glasses. What did these companies do to generate excitement and how can you do something similar with your mundane commodity?

They took the product beyond itself and utilized online, offline and social channels by promoting stories around the product. This is what differentiates great marketers from mediocre ones. With the advent of internet and social media it has become easier than ever to share your stories to large number of audience. Below we provide tips on how to do it.

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How to Sell Excess Inventory Quickly without Marking it Down

How to sell excess inventory without marking it down
Every business finds a need to get rid of excess inventory quickly at some point. You may end up with excess inventory for number of reasons. Clothing retailers need to sell remaining winter jackets at the end of winter. You may misjudge consumer preference and buy too much of pink trousers that are no longer trendy. You might even find a need to free up some cash and one way to do it is to sell excess inventory.

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How Professional Signage can Benefit Small Businesses

How can professional signs benefit small business
These days you are bound to encounter signs advertising products or business no matter where you go. They have taken over the shops, roads, clothing and even toilets. Some people even had crazy idea of putting tattoos on their body advertising a product and getting paid for it. While the last one may be extreme there is no argument that your business sign is one of the most important marketing elements that needs careful attention and planning.

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