Many companies may not comprehend that promotional merchandise can be extremely advantageous to company branding. Merchandise can also be a fantastic complement to your marketing campaign. Promotional goods like shopping bags, branded with your business logo, are considered an investment, and should definitely be included in your marketing expenses. Offering promotional bags to your potential and current clients can help with your company’s branding in several ways. For one, it improves their image of your business, allows customers to remember your services and it is cheaper and more efficient than other means of marketing and advertising.

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If you own a business, you might have come across the word geofencing or geotargeting. It is a location-based service where you can target your audience according to the location. An app or browser is used for location data. A device can easily enter or exit the location parameter known as location target or geofence. Based on this boundary, the information about the location will trigger the programmed action. It can be anything from push notifications, display advertising, SMS message, an alert or more.

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Planning a wedding is challenging. Getting wedding invitations ready is a critical part of the process. More often than not, couples find themselves spending so much hiring a professional designer to create their invitation cards. However, digital tools have made it easy for people to create unique, custom wedding cards with beautiful photos.

If you are the modern couple looking for a personalized touch to your wedding invitation cards, read on to learn some great tips of crafting custom invitations.

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People are putting more and more importance on location-based marketing these days and marketers are finding new ways to use location intelligence as part of their strategy. Geofencing uses the power of location intelligence and allows service providers to locate and communicate with potential customers within a specific geographical area or “fence”.

We’re just starting to scratch the surface of the potential of geofencing, and this technology can be used for far more than simply sending advertisement texts and notifications to people passing by a place of business. Geofencing can be used to gather important information that could give any business a competitive edge over others in their sector. Let’s take a look at a few creative ways geofencing can be used by marketers.

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High impact promotional campaigns have been used by companies for a long time now. Large companies with significant resources are able to spend money to create these promotional campaigns. Even small business owners can achieve the same effect by creating promotional campaigns that are targeted to specific individuals and by taking advantage of technology advances in their favor. Here are some tips to successfully execute high impact promotional campaigns.

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