4 Simple Strategies to Help You Find the Right Digital Signage Company


These days, many business owners are realizing that optimizing their marketing efforts can take their conversion rates from average to exceptional. If you’ve recently drawn this conclusion, now is the time to hop on the digital signage bandwagon. This unique form of marketing will empower you to connect with members of your target market in a simple way that can optimize brand recognition and lead to conversion. When you get ready to locate a company to offer you these brand-building signage services, it’s important to know how to find the ideal firm. Below you will find several simple strategies you can use to locate the right digital signage company:

[Read more…]

Set Up Your Business for the Long Run with Effective Marketing


Starting a business is a thrilling endeavor for every new business owners. Once all the paperwork is done, the business plan is set and the doors finally open, many breathe a sigh of relief. Knowledgeable business owners know that the real work in starting a new business is getting your first customers, though, and getting them to come back.

[Read more…]

How to Produce Great Promotional Videos for Your Business


Video is one of the most powerful ways to market to huge numbers of people. If you approach this marketing strategy in the right way, it has the potential to generate new business like no other marketing methods can. However, if you produce poor quality videos, it can affect your business’s reputation and it could cost you a lot of money in the long run. This is why you should be aware of the tips below, so that every promotional video you create from now on is a success.

[Read more…]

Growth Hacking 101: Adopting Brick and Mortar Techniques for the Web


A lot has changed for businesses over the past few decades. In the past, most businesses were set up in a physical location – offering services or goods from a storefront. As technology has improved, and become a more integral part of our lives, many businesses are now choosing to be conducted solely online, and are abandoning the old brick and mortar methods. While the days of every business having a store may be gone, that does not mean the techniques that made them successful are gone with them. Many of the tools that work for brick and mortar establishments can apply to the web, as long as you are willing to tweak them a bit.

[Read more…]

How to Increase Conversion Rate and Boost Online Sales


Running a business means that you also need a marketing strategy, which in this modern age that we live in also means having a website. Having a website though is not enough, as you need to actively market your site in order to compete with other businesses providing the same goods or services. It is important that you look at conversion rate optimisation for your landing page to make sure that your clicks turn into sales. There are plenty of information freely available online, and here is a breakdown of what you need to consider.

[Read more…]

Why Branded Merchandise Should be Part of Your Long-term Strategy?


We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

[Read more…]

3 Reasons Why You Still Need Print Media for Your Business


If you own a small business you are probably juggling everything from managing your daily operations, to hiring, payroll, marketing, and managing your team. If you have a physical brick and mortar store, a consulting firm, an online business or a service-based business you also know how important social media marketing is to driving business and traffic to your website. As we move into the new year, social media will become even more large scale as studies have shown that it drives consumer buying decisions at ever increasing rates.

[Read more…]

Starbucks Christmas Paper Cups: How to Promote Your Brand

starbucks-red-paper-cups
How attached are you to your humble takeaway coffee cup? While you may answer “not very”, the majority of us are more passionate about the paper cup than we might realise. Many retailers have special promotion during Christmas time to introduce special drink or packaging. While some of the special promotions may go unnoticed others become very popular. In fact consumers may come to expect them year after year. So what can a simple coffee cup can do to promote your brand? Paper cup retailer Inn Supplies explains…

[Read more…]

How to Get the Most Out of Business Exhibition Shows

exhibition-stand
If you are thinking of attending an exhibition or trade show for the first time with your company, you can get a lot of advice on various business and marketing blogs. Trade shows provide number of benefits to businesses of all types and sizes. They are a perfect platform to not only get your brand or products noticed but also to network and find new industry connections. However, what you get out of trade show depends on how well prepared you are before going in the show. Here are several tips to keep in mind to get the best return on your investment.

[Read more…]

5 Things to Consider When Going to Trade Show for First Time

trade-show
Going to a trade show to exhibit your business for the first time can be very intimidating. There are hundreds of items to prepare before going to the show. The cost to attend the show can easily run into thousands of dollars when you include attendance fees, travel and other miscellaneous expenses. Your goal is make the best first impression on visitors and generate as many leads as possible to get the best return on your investment. That is why it helps to plan in advance and make sure you have everything you need at the trade show. Here are 5 things you must consider.

[Read more…]