5 Things to Consider When Going to Trade Show for First Time

November 21, 2016

trade-show
Going to a trade show to exhibit your business for the first time can be very intimidating. There are hundreds of items to prepare before going to the show. The cost to attend the show can easily run into thousands of dollars when you include attendance fees, travel and other miscellaneous expenses. Your goal is make the best first impression on visitors and generate as many leads as possible to get the best return on your investment. That is why it helps to plan in advance and make sure you have everything you need at the trade show. Here are 5 things you must consider.

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Why Small Businesses Needs to Have a Blog

November 19, 2016

blog
Blogging in the sense of businesses today is extremely important and is fast becoming one of the most important ways for businesses to connect and keep their audiences engaged. This is obviously due to the need for people to seek information through the Internet, which has revolutionised the way in which businesses feel that they need to project and engage with customers or prospective customers. Below we talk more about some of the very important reasons that businesses should be blogging regularly.

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How Can You Use Videos to Build Emotional Bond with Customers

November 11, 2016

video
It is said that the picture is worth thousand words. This is definitely true in the current digital age. Pictures and videos are popping up everywhere you look, as is evident by the success of Instagram, YouTube, Facebook and many other sites dedicated to creating and sharing pictures and videos. The amount of network traffic consumed by videos is increasing astronomically every year, and is expected to continue for the foreseeable future. Sharing of pictures and videos is not just limited to consumers. Businesses of all types and sizes are also finding innovative uses for videos to interact with their customers. Below we will show you several ways in which business owners can leverage videos to showcase their products and build a lasting bond with their customers.

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5 Powerful Tactics to Conduct Successful Corporate Event

November 7, 2016

corporate-event
If executed perfectly, a corporate event can open number of doors for your business. Revolutionizing the advertising landscape, event marketing gives companies a new and exciting opportunity to discover and engage with new customers. However, to effectively capture the power of event marketing, there are a few key points that your business needs to take heed of. We’ve compiled our top 5 most powerful tactics that you can adopt, in order to execute a highly successful corporate event.

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5 Myths about Internet Marketing Business Leaders Need to Know

November 7, 2016

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myth
In this age if you are not marketing your business on the internet you will likely not survive for too long. When majority of the people turn to internet when searching for a place to eat, an accountant, or even a house purchase your business will never get the attention of prospective buyers if you are not marketing on the internet. When is the last time did you open the Yellow Pages to find something?

While internet marketing is essential for any business many people have false idea about what internet marketing is about and how do it. They hold myths that may have been acquired over the years. Knowing these myths and finding ways to escape them will not only help you avoid unnecessary expenses, but also grow your business the right way. Here are the 5 most popular myths you need to be careful about.

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5 Creative Product Launch Ideas for Event Organizers

October 22, 2016

product-launch
Whenever famous brands such as Sony or Coke want to launch their products, they do not simply ship the products to different shop outlets. These corporate giants use a product launch event. This is a way of formally announcing a product to a specific group of consumers. Developing new products is not as daunting a task as launching it. After all the success or failure of the product in the market is largely dependent on the launch after it has already been developed. Follow these 5 product launch ideas to make it a successful event.

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3 Tips to Grab Customer Attention with Eye Catching Flyers

October 17, 2016

flyer
Yes it is true, digital marketing is taking over the world and everything from email marketing campaigns to social media management and SEO is vital to utilise when it comes to advertising a modern brand. However, there are a few forms of traditional marketing that simply cannot be replaced by the digital age such as business cards and good old fashioned flyers. Flyers are an effective way to advertise an event and a multitude of other messages, and they are a great way to grab people’s attention quickly, easily and affordably.

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3 Marketing Myths Small Businesses Must Avoid

September 9, 2016

myth-vs-reality
Regardless of what point in your business journey you are at, marketing is one of the most important elements that should be at the top of your agenda. It’s the key to recruiting new customers, and can play an integral role in maintaining the loyalty of existing ones too.

However, many entrepreneurs have picked up ideas about the subject that aren’t necessarily true. Unfortunately, following those rules could be damaging your hopes of maximized profits. So drop everything you think you know; this is how you’ll gain greater success.

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How to Use Promotional Merchandise for Cost Effective Marketing

August 18, 2016

Promotional Products
If you have visited a trade show or conference you must be familiar with promotional merchandise that businesses distribute to the attendees. At the end of the day you will likely end up with a bag full of pens, key chains, flash drives, mugs and so on. The reason for their popularity is obvious. If done right promotional merchandise can help you raise brand awareness and promote your business during the show, but more importantly, keeps your business in front of their eyes long after the trade show is over. The key to success for this approach is to make sure you choose the right product and ensure it will have usefulness in everyday life. Below we share secrets to getting the most out of your promotions.

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5 Tips for Building Brand Awareness at a Trade Show

August 16, 2016

Tradeshow
The return you get from attending the trade show is dependent on how much effort you put in it. Attending a tradeshow can be very expensive. In addition to registration fees you also have to spend significant money on travel, hotel and other activities during the tradeshow. You need to justify that expense by earning new business. The return you get out of tradeshows is dependent on the effort you put in it. Here are some tips to help you make the time you spend promoting at a tradeshow worth the effort and investment.

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