Any business that sells products needs to find the best way advertise their goods, as this is how you communicate to your audience and explain why they should choose you over the competition. It is difficult do this through text and images. Often these adverts will unfortunately go unnoticed. Instead, it is much better to produce a video featuring the products. This is the most engaging form of media, and it is also one which lends itself well to advertising. With a video you have the ability to construct a narrative through audio and visual elements, and this also enables businesses to show their product in action too. If your company sells laptops for example, then a well produced video that shows the laptop working will be much more beneficial than a photo of the laptop next to a wall of text.