How Video Production can Help Business Owners Showcase Products

Video Production
Any business that sells products needs to find the best way advertise their goods, as this is how you communicate to your audience and explain why they should choose you over the competition. It is difficult do this through text and images. Often these adverts will unfortunately go unnoticed. Instead, it is much better to produce a video featuring the products. This is the most engaging form of media, and it is also one which lends itself well to advertising. With a video you have the ability to construct a narrative through audio and visual elements, and this also enables businesses to show their product in action too. If your company sells laptops for example, then a well produced video that shows the laptop working will be much more beneficial than a photo of the laptop next to a wall of text.

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5 Management Mistakes that Kill Employee Motivation

The topic of how to boost employee motivation is one that has been covered exhaustively in many a blog post. However, what you may not realize is that it’s just as important to take steps to protect existing employee motivation.
Employee Motivation
When you go back to school online to earn your BS in Organizational Management, you’ll learn that many employees are already quite motivated. In fact, most employees are excited about their careers and come into their jobs brimming with the desire to do their best work. What these employees need most is to avoid being de-motivated by poor management practices, like the ones below.

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What can Anthony Weiner Teach Small Businesses about PR

What can Anthony Weiner teach small businesses about PR
In May 2011, then Congressman Anthony Weiner announced that he was resigning from the New York City Council. The congressman was an intense individual to work for. He kept long hours, worked staff hard, and was accused of being verbally abusive. Weiner made a mistake, something that we’ve all done at some point or another. He sent a public tweet that he meant to keep private. What was bothersome about that tweet was its sexually explicit content.

The congressman resigned and sought counseling on the matter. In May of 2013, he revealed via YouTube that he was looking to run a seat of New York City’s mayor. Barely two months had gone by when old habits crept back into the public eye. Congressman Weiner was at it again. The scandal has not caused the former congressman to drop out, yet. As we wait for word on his efforts to continue, a reflective look at his legacy can shed some valuable light on businesses under pressure.

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Small Biz Owners – Do not Use Limited Resources as Excuse to be Unprofessional

Small Biz Owners - do not use limited resources as excuse to be unprofessional
There are lot of limitations on small business, many of which are resulting from lack of resources and size. Retail business owners can only carry certain products due to limited budget and order minimums, service businesses can only serve limited number of clients due to lack of resources and they cannot bid on certain jobs due to lack of equipment and manpower. However, you need to be careful about not using limited resources as excuse for presenting yourself in unprofessional manner to your customers.

In professional transactions, business image is as important as the products or services you provide. Granted you don’t need to wear fancy suits in all situations, but they may be required when you are presenting your clients in the courtroom as their lawyer. Similarly, you do not need graphic laden, interactive website for your business to attract customers in all situations. If majority of customers are expecting a certain image and you are not projecting that image it is going to be difficult for your business to succeed.

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Customer Service Lessons from my Poor Olive Garden Experience


I am always on the lookout for lessons to be learned from my own experience as a customer. I believe small business owners can learn a lot about management and customer service by putting themselves in the shoes of customers. I was presented with such an opportunity when we visited Olive Garden restaurant in Auburn Hills, Michigan over the weekend. This was a special treat from my daughters on Father’s Day.
While I have always liked Olive Garden’s delicious food particularly the soups and salad my experience on this day left a lot to be desired from such a reputable national restaurant. Here is what happened:
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Tools you can use to Uncover Customer Needs


Finding and serving the “right” customers is the most important step you can take to improve your sales. Many small business owners feel that the task is easier said than done. As a result, they fail to align their business with the right customer segment. Even when they do attempt to do it they either go about finding the customer needs in ad-hoc fashion or they use wrong tools to segment the customer base.
As we have noted earlier, we firmly believe that segmenting the customers based on their needs as opposed to demographics or location can improve your sales significantly. But how do you go about finding what customers really need and want?
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7-Step Action Plan to Deal with Negative Publicity on Social Media


For small business owners dealing with social media is equivalent to a relationship with a spouse or girlfriend. You cannot live without it nor can you (sometimes) live with it! Just like the other relationship, you still have to deal with the situation, whether you like it or not. Even if you do not want actively use social media for business marketing, you have to stay engaged to make sure your business image is not being tarnished, which can hurt your business.
You can overcome your social media fears with the 3-step approach we described earlier. We also showed best practices you can use to get the most out of social media. In this post we will show how you can deal with negative comments customers may post about your business on social media.
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Social Media Best Practices for Small Business Owners


For many small business owners getting on the bandwagon of social media is a novel and scary experience. They recognize that they cannot avoid it because that’s where their current and potential customers are. But at the same time they are scared due to lack of knowledge and experience. We showed 3-step approach to overcome social media fears in the earlier post. In this post we will show how you can get the most out of social media by following the best practices.
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What can Small Businesses Learn from Netflix Mistakes


If you have been following business news in the last few months you know that Netflix is going through rough times. Their loyal customers are cancelling accounts in droves and the stock price that was around $300 just 6 months ago is now hovering around $70, wiping out almost $10 Billion in market value. Ouch!!
So what happened? Well, everything that could go wrong did. On one hand, the business of movie rental is going through massive shift – from DVD to streaming video and the competition is increasing with large companies including Apple, Amazon and Google entering the market. On the other hand, Netflix picked wrong time to make changes to their business model and made big gaffes in communicating to their customers.
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