Coupons are dead! Long live the coupons! Some people have argued for some time that coupons have gone out of fashion with today’s customers. No one has time to clip coupons anymore. With the advent of internet and Smartphone customers can just pop up digital discounts at the time of purchase rather than looking for and clipping coupons before hitting the mall. The arrival of Groupon and LivingSocial, where customers can buy great deals (sometimes as much as 50-60% off the price) has dented the use of coupons.