How is GPS Technology Impacting Today’s Businesses

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Mobile Phone GPS
While consumer applications of GPS technology usually dominate the headlines, it’s the business applications that have transformed the ability of organizations to compete, whether they are small businesses or multinational corporations.

Once, you may have paid several hundred dollars for a single GPS unit to provide directions and traffic reports. Today, emboldened by decreasing costs and increasing power, GPS comes with everything from smartphones to route plan systems.

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Express Yourself – Ways to Give Your Small Business Personality

Window Display
Getting attention from customers is something that all new businesses strive for. The brand identity that is established can be built upon, but if not managed carefully can actually be damaging. Building a brand doesn’t always have to come with a huge budget, as there are many cost-effective ways that can help build a brand. Here are some ways to do this and get noticed by customers

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3 Ideas to Improve Sales for Small Business

The goal of any small business (or any business, really) is to steadily increase your sales. One of the main problems with small businesses is the limited amount of funds. This can dampen some of your efforts to try and increase your sales. The old adage does say after all, that you have to spend money to make money.

Thankfully, this is not always true. There are ways that you can elevate your sales by spending little to no money. If you are looking for innovative ideas that really work, you should get advice from companies like Global Resources to improve your chances. Here is what you can do to make more money:

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4 Ways Businesses can Leverage Smartphone for Mobile Marketing

Mobile Marketing
With a huge boom in smartphone ownership, these devices are now being used in more ways than ever imagined, especially in the marketing world. Smartphones are being used for more than just taking pictures or chatting with friends. Ignoring their marketing potential can cost you dearly in the future. Read on to find four ways you can take advantage of the booming smartphone industry to get your business out to more people.

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How to Best Use Coupons to Save Money When Shopping Online

Couponraja gosf-banner
The concept of online shopping has made shopping more exciting and fun than ever before. Whether it is a matter of convenience or affordability, online shopping provides great benefits. You can enjoy all the advantages of online shopping and much more with the GOSF. The mega shopping event gives you the chance to buy everything and anything you want with just a few clicks. Not to mention, you can shop for products at a discounted rate using the GOSF coupons.

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Do Coupons Still Bring Customers for Small Businesses?

Do Coupons Still Bring Customers for Small Businesses
Coupons are dead! Long live the coupons! Some people have argued for some time that coupons have gone out of fashion with today’s customers. No one has time to clip coupons anymore. With the advent of internet and Smartphone customers can just pop up digital discounts at the time of purchase rather than looking for and clipping coupons before hitting the mall. The arrival of Groupon and LivingSocial, where customers can buy great deals (sometimes as much as 50-60% off the price) has dented  the use of coupons.

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How can Direct Marketing Help you Improve Sales

How can Direct Marketing Help you Improve Sales
In this internet age when all customer interactions are moving online and businesses can always stay in contact with customers some wonder if there is any value left in direct marketing. Direct marketing was popular before the arrival of internet when customers used to get number of mailings every day in the form of postcards, catalogs, and personal letters. However, the volume of such mailings has recently gone down. Even postal service is feeling the impact of this reduction posting huge losses for several years. While there is no denying that internet has made it easier to interact with customers using Smartphone and other electronic devices direct marketing can still provide value to business owners if it is done right. Customers still love to see their name on emails and printed postcards. Before we go into the benefits of direct marketing let’s answer the question –what is direct marketing?

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Too Much, Too Fast – Lessons from JC Penney Failure for Small Business

Too much too fast - lessons from JC Penney failure - 2
By now, most in the business community have heard about the ouster of Ron Johnson as CEO of JC Penney after only 17 months on the job. This was a stunning reversal of fortune for Ron Johnson who was regarded as retail Guru based on his accomplishments in transforming Target to “Cheap Chick” retailer and hugely successful launch of Apple Stores. When he was hired at JC Penney he was viewed as a savior who would rescue JC Penney from the downfall it was experiencing for several years.

However, things have not turned out to be that way. In 17 months JC Penney has been in complete turmoil. Sales in 2012 declined 25% compared to prior year representing a staggering $4.3 Billion in lost sales. In 2012 it recorded loss of $1 Billion. No other company has seen such a precipitous loss of value in this short time. So, what went wrong and what lessons can small business owner learn from this?
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5 Lies Marketers Tell to Small Business Owners

What good is the marketer if he cannot help you sell the “Brooklyn Bridge” that you (supposedly) own? After all, the job of the marketer is to help business owners sell their products no matter how bad the product may be! But before the marketer can sell that “Brooklyn Bridge” he needs to sell himself to you, the business owners, and convince you that he is the right person for the job. And therein lies the potential issues with hiring marketers.
The marketers will do anything to get your business, even if it means stretching the truth – commonly known as lying. There are many marketers who promise the moon to business owners and make them spend money on the programs that don’t produce any results. I have always maintained that business owners first need to focus on business fundamentals before spending money on marketing. My 5 fundamental rules of marketing highlight these points. I also showed why business owners should not waste their money by making common marketing mistakes Here I will show 5 promises (lies) marketers make that you, as a business owner, need to be wary of.
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Are you Wasting Money with These 7 Marketing Mistakes?

Many small business owners think of marketing as a black magic that involves spending lots of money in advertising in the hope that it will magically bring additional customers and sales. They get frustrated when not as many customers as they had hoped show up and the scant few that do never return again. The worst part is business owners feel they have no choice but to continue doing this because they will lose even more customers and sales otherwise. As a result, they end up wasting their hard earned money on marketing when they could have received better return on their money.
While consulting with number of small business owners we have uncovered several recurring mistakes that many of us make in terms of marketing. By simply understanding those mistakes and taking steps to avoid them from happening with your business you can not only save money on marketing, but also get much better return. The list below shows 7 common mistakes many small business owners make. We also show references to other articles that provide additional details and explain how to prevent them from hurting your business.
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