You are here: Home / Archives for Coupon

Are you Wasting Money with These 7 Marketing Mistakes?

May 5, 2012 1 Comment


Many small business owners think of marketing as a black magic that involves spending lots of money in advertising in the hope that it will magically bring additional customers and sales. They get frustrated when not as many customers as they had hoped show up and the scant few that do never return again. The worst part is business owners feel they have no choice but to continue doing this because they will lose even more customers and sales otherwise. As a result, they end up wasting their hard earned money on marketing when they could have received better return on their money.
While consulting with number of small business owners we have uncovered several recurring mistakes that many of us make in terms of marketing. By simply understanding those mistakes and taking steps to avoid them from happening with your business you can not only save money on marketing, but also get much better return. The list below shows 7 common mistakes many small business owners make. We also show references to other articles that provide additional details and explain how to prevent them from hurting your business.
[Read more...]

Filed Under: Customers, Marketing, Sales Tagged With: , , , ,

Ten Commandments of Pricing

April 4, 2012 3 Comments


Pricing a product or service is one of the most complicated yet important decisions that can determine the fate of your business. Most small business owners tend to price their products and services lower than the customers are willing to pay for out of the fear that increasing the price will make customers flee. However, it is possible to increase your price, and have customers love you for it. It is not only desirable, but imperative that small business owners understand how to properly price their products. After all, it is much more fun to compete on value rather than price Look at how Apple is able to charge premium for all its products
Based on our own experience and feedback from our readers we have compiled a set of rules that will help you in pricing your products. Here they are:
[Read more...]

Filed Under: Customers, Sales, Strategy Tagged With: , , , ,

7-Step Action Plan to Deal with Negative Publicity on Social Media

March 6, 2012 3 Comments


For small business owners dealing with social media is equivalent to a relationship with a spouse or girlfriend. You cannot live without it nor can you (sometimes) live with it! Just like the other relationship, you still have to deal with the situation, whether you like it or not. Even if you do not want actively use social media for business marketing, you have to stay engaged to make sure your business image is not being tarnished, which can hurt your business.
You can overcome your social media fears with the 3-step approach we described earlier. We also showed best practices you can use to get the most out of social media. In this post we will show how you can deal with negative comments customers may post about your business on social media.
[Read more...]

Filed Under: Customers, Marketing, Technology Tagged With: , , , ,

How to Make Daily Deals Work for your Business

February 14, 2012 1 Comment


Daily deals facilitated by companies like Groupon and Living Social are double-edged swords for businesses. On one hand, they help you get new customers and improve sales. On the other hand, you end up with high operating expenses and dissatisfied customers, if not done right. Reading the horror stories that some businesses experienced you might think that it is never a good idea to work with daily deal companies. While this reaction is understandable, it may be extreme and may result in you losing out on the benefits offered by daily deals. We think with the right approach and proper planning you can make daily deals work for your business. Below we provide tips on how to do it.
[Read more...]

Filed Under: Customers, Finance, Marketing, Sales Tagged With: , , ,

Is Groupon and other Daily Deals Good for your Business?

February 11, 2012 2 Comments


Daily deals have proliferated in the last year like dandelions during spring time. I am receiving at least 4-5 deals from one well-known daily deal company alone. Are you feeling left out because you still have not run any daily deal yet? While many businesses and consumers have taken advantage of this latest marketing tactic, I don’t think you need to feel sorry if you have not jumped on this bandwagon. This is because for every business that has seen great success with daily deals, there is another one who can share horror story from his experience. Just look at the experience of one particular business.
[Read more...]

Filed Under: Customers, Marketing, Operations Tagged With: , ,

Five Step Action Plan to Remove Trouble Spots in your Business

August 31, 2011 Leave a Comment


In an ideal world your small business should operate like a well-oiled machine without encountering hiccups. However, as we all know, this is not the case in real world. Problems could and do arise from time to time. We are not talking about transient problems that can be fixed easily and quickly. We are talking about structural changes that occur very slowly and can go unnoticed for a long time. These are the problems that can do a great harm and eventually put you out of business.
To avoid this unfortunate fate we recommend you implement a three-step process. (1) Implement systems to provide you with warning signs about potential issues. (2) Interpret the warning signs to find trouble spots in your business. (3) Take appropriate actions to remove trouble spots.
We talked about the warning signs earlier. In the later post we showed how to interpret these warning signs This post will focus on what actions you can take for each type of the warning sign so that you can take care of the trouble spots and get your business on the right track again.
[Read more...]

Filed Under: Customers, Management, Marketing, Operations, Sales Tagged With: ,

Why Free Samples should be part of your Marketing Strategy

June 19, 2011 2 Comments


Free samples are everywhere! Walk into any mall or store and you will find people handing out samples. Go to a grocery store… There are samples of coffee, cookies and many other things… Go to a mall department store… There are samples of perfumes for you to try… Even technology companies that do not have physical stores have got into the game with the so called “freemium” business model. They provide “samples” in the form of limited functionality product for you to “try”. If you want additional functionality you need to pay for it. Apple store is constantly buzzing with people sampling their latest gadgetry.
Samples are everywhere because they work. Customers love samples. It gives them opportunity to “try before they buy.” They don’t have to spend money on something new before figuring out if they will like it or not. It also lets them find new products that they didn’t know existed. With the number of product choices available to consumers increasing every day they do not have time to research all the new products before buying them. Samples provide them a way to uncover something new.
As you can see samples provide companies with an interesting marketing avenue to reach their customers. There are several ways small businesses can use free samples for effective marketing. The list below shows how you can use free samples for low-cost yet effective marketing.
[Read more...]

Filed Under: Customers, Marketing, Sales Tagged With: , ,

Emerging Social Media Tools Small Businesses must be Aware of

April 27, 2011 Leave a Comment


We have been looking at various social media tools that all small business owners need to consider for their marketing. With more and more customers utilizing social media; small businesses that fail to integrate these tools will lose their customers to their competitors. We view the ability to track your return on marketing spend as well as lower your marketing cost as the two significant benefits that small business owners can get from the use of social media.
We showed two of the widely used social media tools – Facebook and Twitter in an earlier post. In the previous post we talked about two other tools – YouTube and Flickr. In this post we will discuss some of the emerging social media tools that may not be as popular as the ones we discussed; but are equally helpful.
[Read more...]

Filed Under: Customers, Marketing, Sales Tagged With: , ,

Additional Social Media Tools Small Businesses Must Consider

April 24, 2011 1 Comment


In the previous post we discussed two must-have social media tools every small business needs to use to market their business. We argued that social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money.
Many more social media tools beyond Facebook and Twitter have emerged recently. Some of them have the potential to become next Facebook. We want to explore those tools in this post. By jumping on some of these emerging tools small business owners can get advantage over their competitors and improve their sales and profit at a relatively low cost. They can even compete with their larger rivals by harnessing the power of these tools at an early stage.
[Read more...]

Filed Under: Customers, Management, Marketing, Sales Tagged With: , ,

Social Media Tools Every Small Business Must Use

April 20, 2011 2 Comments


It is said that half of the money spent on marketing is wasted; you just don’t know which half! Many small business owners have misconception about marketing because of which they end up spending lot of money without getting proper return. One of the 5 fundamental rules of marketing we believe in is that good marketing techniques should not cost lot of money. Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money.

The reasons for using social media marketing are numerous. [Read more...]

Filed Under: Customers, Management, Marketing, Sales Tagged With: , ,
« Older Posts