Getting your brand out there and increasing your conversions isn’t easy. There are a million different ways you may appear unappealing to customers or even downright annoying. It might be that the customers you’re trying to target have no use for your product, or are already loyal to one of your competitors; it might be that they find your website difficult to use, or else they might have either not have heard of you before or feel they’ve had bad experiences with your company in the past. None of these scenarios are ideal, so if you want to, firstly, get customers and, secondly, keep them satisfied, then you need to be actively working to eliminate the above reasons why they might be put off.