Insights, Ideas, Results
You might have filled your company’s social media feed with attractive posts. You might have created interesting blog posts about your products and the wider industry. However, you might now be looking for a marketing strategy that is slightly different from the norm. Custom banners could be an excellent alternative option for you. If you are considering introducing banners to your marketing campaign, here is everything you need to know about them.
Which industries make the most use of direct mail? It is a question that can take time to answer due to the vast number of businesses that utilize this form of marketing. However, a few specific industries rely on direct mail more than others. Here is a look at some of the top industries for using direct mail and why they find it an effective marketing tool. Click here to see the cost of direct mail advertising and why they are an excellent option for businesses looking to reach new customers.
Is your marketing department making the most out of direct mail to generate outbound leads? Digital marketing seems to have taken the spotlight from traditional forms of outbound lead generation, but traditional outbound lead strategies work, often more effectively than digital marketing. Lead generation companies are at the forefront of reinventing outbound lead strategies, from telesales to direct mail. The main difference between outbound B2B lead generation today and the past is more access to data. A successful lead generation company does its research, finds your target audience, and discovers what that audiences responds to. Insightful, researched campaigns have higher response rates, but what are today’s lead generation companies doing with direct mail that works so effectively?
Email marketing is a powerful tactic for many small business owners to promote their products and improve sales. Emails can be created and distributed without incurring much cost. It can even be customized for a group of customers to ensure you target the right group. The problem is customers are bombarded with emails like never before. They have limited time and attention span to open, let alone read the email. So how do you grab their attention and make them open the email? The key is what you put in the subject line. Boring subject lines that put readers to sleep will never make it to the content. Use the 10 tips below to create attention grabbing subject lines that will compel the reader to open the email.
