Want to Sell More Online? Have Quality Product Descriptions

e-commerce
Having a good product description is imperative to the success of you selling your products online. If you have a bad description of your product, you are likely to lose potential customers before they purchase anything simply because they cannot see the product for the potential uses it may have to them. You want a product description to help show the potential customer why he or she should purchase your product, and only a good product description can do that.

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What can a Shopping Cart Do for Your Web Store

Shopping Cart
A web store is a great way to start your first business. With very little setup and overhead costs, you can be open for business within a day, as long as you have an appealing website, good products and a website shopping cart to help you collect payments for purchases. A shopping cart has many benefits, and without it, you will not see as many customers as you could expect once you install this type of an application on your site.

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How to Build a Great Website for Your Business in No Time

How to build a great website for your business in no time
A website can be the online face of your business or hobby. If you are considering setting up a website for the first time, you will want to spend a good amount of time planning for your content, multimedia and design elements. Those who are new to building websites may not have the knowledge of more complicated techniques such as coding, but with a number of products on the market for web design, it is easy to put together a website without having to deal with the specific code of each page.

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Where is My Package? How Online Retailers Can Plan for Busy Season

How online retailers can plan for busy season
As an online business owner, you must know when to expect a major increase in the number of orders you’ll receive. After all, it’s no mystery why some major retailers increase their workforces by tens of thousands of people during the holiday season.

There are plenty of other times outside the period between Thanksgiving and Christmas when your business could see a spike in orders, and if you are not prepared to manage them, you could end up with dozens of unhappy customers, and less-than-stellar online reputation that will undoubtedly turn those high volume order periods into non-existent order periods.

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Small Business Owners: Are you using E-Commerce to Grow Sales?

Shopping Cart
E-Commerce sales continue to grow at rapid pace. Online retailers such as Amazon and eBay have been growing at double digit rate for the last several years and are expected to continue to do so for the foreseeable future. Traditional brick and mortar retailers have recognized this trend and have started to take aggressive actions to increase their online presence. Every single retailer is focusing on integrating traditional and online shopping with the ability to order for online items right from the store and return items purchased online to the store.

Small business owners can benefit equally well by including ecommerce channel with their traditional operations. As I will explain below, when you consider what is required to set up the ecommerce operation and the resources available to do so, it becomes a no brainer to set up an online store. You can improve sales by tapping into this additional channel to get customers who otherwise would not visit your traditional store.

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How to Grow Your Business with eCommerce

How to grow your business with ecommerce
Small business owners are missing out on significant sales opportunity if you do not have ecommerce presence. Online sales continue to grow at double digit rate and are expected to do so for many years to come. Amazon and eBay reported solid online sales for the Black Friday last week. More and more customers are now comfortable buying online, which is why every retailer in the world is trying to set up online presence.

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Yes, You CAN Compete with Amazon Selling Online

how to sell online
Ecommerce sales have been growing by leaps and bounds in the last 10 years, driven by maturing of Internet technology and changing consumer behavior. Amazon has solidified its position as the behemoth of online sales, just like Wal-Mart did with brick and mortar retail few decades ago. Even traditional brick and mortar retailers, such as Staples, Best Buy, and Wal-Mart itself, have established online operations and are working hard to increase their online sales.

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Walking Billboards!! Benefits of Placing Company Logo on Clothes

Walking Billboard - benefits of placing company logo on clothes
Some people may not agree, but billboards are still relevant in this age of digital advertising. They offer great visibility to businesses in a very cost-effective way. For one thing, they are always there. People do not have to hunt for them. When designed right, they can catch people’s eyes and make lasting impression on their minds.
Wouldn’t it be even more effective if you could take those billboards and make them mobile so that they can be put in front of the people in multiple places? This is exactly putting the company logo and other brand building advertisements on the clothes people wear can do. This is similar to putting Facebook’s “Sponsored Stories” in people’s news page, except the story moves around and gives exposure in front of hundreds of people.
Businesses can incorporate the promotional logo clothing in multiple ways. The most common is giving T-shirts with your corporate logo to visitors and customers at Trade shows and other such places. You can also ask your employees to wear them while they are on duty. They will probably wear them even when they are not working. No matter how you do it placing corporate logo on clothes provides excellent visibility to your business in addition to other benefits described below.
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Smart International Trading for Small and Medium Sized Businesses


If you run a small to medium sized business (SME) you probably already feel like you’re trying to keep a million plates spinning at once – add international trading in to this and ensuring none of them fall can seem like impossibility. When you take the step to begin trading across borders, it’s understandable to feel like you’re exposing your business to a lot of risk: what the laws of your country may protect your business against, the laws in the company you are trading with may not. Thankfully, banks such as HSBC offer a number of services, from business credit cards to important export services, designed to support SMEs as they grow their business abroad. Let’s look at those services and how they could benefit your business.
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SohoOS Provides Free Tools for Small Business Owners


Those who are regular readers of this blog know that I am a big supporter of small businesses many of whom feel that they are at a disadvantage when competing with large corporations. I firmly believe that not only can small businesses compete with their larger rivals,but can beat them at their own game. We showed some of the techniques you can use to beat large competitors in earlier post.
In my view large corporations gain advantage against smaller rivals with economies of scale and having better access to capital and business tools. However, the Internet is changing the playing field in favor of small business owners. SohoOS is one promising start-up that aims to level the playing field in the area of business tools. SohoOS shares our vision of helping small business owners effectively compete with and beat their larger rivals who hold unfair advantage.
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