Insights, Ideas, Results
Email marketing is the ideal, budget-friendly way for businesses to stay engaged with their existing clientele. These companies can also develop new leads with the same campaigns. Small businesses have the potential to generate as much as “$40,000 for every dollar they spend on email marketing.”
For those not seeing this sort of return, pay attention to these simple performance-driven email marketing techniques, which are meant to help you achieve your business objectives.
Email marketing continues to be the most cost-effective and efficient marketing tool for digital marketers. That’s because it helps businesses maximize their ROI by increasing sales, conversions, visits, etc. With this incredible revenue-generating power, email marketing has helped many companies grow exponentially.
Email has become the ubiquitous communication tool for this generation. Whether it is personal communication with friends and families or business communication with vendors and employees, email provides a way to craft a unique message tailored to everyone’s needs. Number of free email tools have come to market in the past few years. Each has its own set of features that help its users become more productive and effective. Gmail, amongst others, has been gaining popularity with number of individuals and businesses due to its simplicity and feature set.
Baby Boomers and Generation X are currently the largest wine consumer group. However, this is set to change in a few years’ time, with Millennials being projected to become the largest group of wine drinkers.
The average wine consumer will change drastically in the next few years. Most Baby Boomers are hitting retirement, and they are being replaced by a large number of financially disadvantaged retirees. Although this trade-off is not good, it doesn’t mean wineries will suffer. It implies that marketing tactics will need to evolve as well.
These days, you’d be hard-pressed to go almost anywhere on the internet without something popping up asking for your email address. Survey pages, popup forms, splash screens, comment sections, ticket submission forms, and even checkout sections are all asking for customers to enter their email addresses. It’s clear to see that businesses are constantly on the lookout for any opportunity to gather the email addresses of their website visitors and customers for the purpose of email marketing. Anyone who has started a business with an online presence needs to quickly prepare to start gathering email addresses from website visitors and customers.
With an average person receiving 126 emails per day, it is easy for messages to get lost in the crowd. So, if your subscribers haven’t engaged with your messages in a while, the chances are your messages are getting lost in the noise or maybe your subscriber isn’t interested in hearing from your brand anymore. It is just that they haven’t unsubscribed yet.
This is where re-engagement emails can come in handy. From letting your subscribers know what they are missing out to encouraging them to come back to your brand, re-engagement emails help you do it all.
Have you considered email marketing to help drive sales for your business? This is a sales and marketing strategy that is used by a lot of online companies simply because it works. Almost everyone has emails and you can bring them back to your website when they leave. Let’s take a look at five things you need to remember about email marketing.
Email has evolved from a messaging service to a multi-purpose tool. Its most common use today is marketing using mass email services.
The original purpose of email was to allow for the instant sending and receiving of messages. Pretty similar to SMS, except it was (and still remains) free. However, this was by no means its only purpose. Email was also used to transfer files and receive newsletters and announcements. As for the latter, an evolved form is still going strong. Added to that are electronic bills and documents, which keep the planet greener, not to dive deeper.
Another original purpose of email that remains evergreen is identity verification. A great many web services require email notification and also use emails to notify the user about novelties and updates to their accounts.
Finally, business communication still relies heavily on the email technology for message service, albeit there are alternative web services serving the same purpose.
Segmentation is key to success when it comes to marketing – whether it is traditional, online, social media or email. Understanding your target market, segmenting it to align with your business and targeting the right segment is the only way you can get best return on your marketing investment. Email marketing is one of the most effective ways to reach your existing customers and attract new ones.
Sending customized emails to your existing customers based on the history of their purchase allows you to get repeat sales while spending minimal amount on marketing. It is said that it cost considerable amount of money to attract new customers. Email marketing also helps you reach no customers at lower cost by finding database of potential customers who might be interested in the products or services you are selling.
While there are tools available to easily send thousands of emails to your customers easily it doesn’t mean you should blanket all of them with one email message. Otherwise, majority of those emails wll end up in the junk folder of the recipients. You should look into applying the segmentation strategies to email marketing, just like you would to any other form of marketing. The tips below can help you do just that.
It might not be the priciest form of online marketing (PPC can firmly take that mantle, with some ridiculously inflated CPCs), but strangely enough email marketing happens to be one of the most profitable for businesses. It doesn’t cost a fortune to implement, while the ROI also tends to be exceptionally high.
Despite this, this isn’t a strategy that can come under the “set and forget” umbrella. On the contrary, email marketing still has to be done properly to work successfully, and through the course of today’s article we will pinpoint some of the most common mistakes that you need to avoid at all costs whenever setting up a campaign.
