4 Costly Email Marketing Mistakes You Must Avoid

Most people have been on the receiving end of an e-mail marketing blunder. Perhaps you’ve opened a marketing email to find that the sender has forgotten to put your name in the opening line, or maybe you’ve received an email containing an interesting link, only to find that it leads nowhere when you click on it. As a business owner, you’ll know that many marketing mistakes can be very costly to make. When it comes to email marketing, even small mistakes could cost you some credibility or create problems when it comes to building good relationships with your customers. So, with that in mind, we’ve listed some of the biggest email marketing mistakes to avoid.

[Read more…]

Infographic: Challenges of Email Marketing Strategy for the Modern Marketer

The constantly evolving world of marketing means that the marketers have to stay on their toes at all times to stay up to date with the latest trends and changes across the industry. There really is no time to sit back and reflect on your latest successful campaign, you have to come right back with another, even more successful campaign using your marketing expertise and research.

If you don’t have the time to master all of the latest trends, we have summarized them in this infographic which outlines the 7 main email marketing strategy challenges that marketers face and provides some useful tips on how to combat these challenges.

[Read more…]

Cloud Email Security: Why your Business Needs It

Cyber Security
The digital age has opened an exciting new world for us all. At the same time it has also created a new arena for cyber criminals. Therefore security should be a primary concern for all business owners. Email can be a prime weak link when it comes to business security threats.

[Read more…]