There is a crucial difference between being tough and being a jerk when it comes to running small business. Many small business owners take it to the extreme when it comes to being tough and, as a result, end up alienating their employees and everyone else around them. In the previous post I described why you don’t have to be a jerk to succeed in business.
I have received interesting feedback from the readers on that post. Some of them maintained that when you have to deal with number of people, many of whom are out there to take advantage of you, you have no choice, but to be a “jerk”. This is where many of us get it wrong. While you don’t want to come out as too “soft” to make sure people do not take you for a ride, you don’t have to go to the other extreme either to succeed. There are ways by which you can portray yourself as tough and still be respected by people around you. Read on to find out how: