Insights, Ideas, Results
Increasing repeat customer purchases is essential for long-term business success and growth. Repeat customers serve as brand advocates, advertising your brand for free through word-of-mouth marketing to their friends and family.
Research shows that returning customers spend more per order than new customers. Plus, it costs less to retain a customer than it does to acquire a new one.
If you own a business and find yourself constantly struggling to find new ways to build customer loyalty and increase retention, you may feel as though you have tried everything. Customer loyalty is a tricky subject: if you do too much, you appear clingy, and that can turn off customers, but if you don’t do enough, you may see your most valuable asset walking through your competitor’s front door. The good news is that there is an easy way to increase customer loyalty for your business, no matter what kind of business you run, and it’s based on a simple principle of human psychology –the need to belong.
Loyalty programs are one of the best ways to build a solid relationship with your customers and give them incentives to keep coming back. However, their purpose can be easily defeated if they’re not implemented correctly. In this article, we’re going to explore some of the most common do’s and don’ts of loyalty programs so you can start yours on the right foot.
