8 Steps to Get the Most Value Out of Web Analytics

Web Analytics
Web analytics is one of the cornerstones of having a successful website. It’s essential for any business to have a site that performs well in the modern age. Anyone who wants their online efforts to be as good as they can be, needs to be able to analyze the numbers and trends. If you can see and understand why a certain event or trend is occurring, you can correct, recreate or improve on it. The art of web analytics allows for you to do this, whether you do it yourself or hire a pro. If you think your business needs to make better use of web analytics, use this guide to find out how.

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How can Small Business Gain Critical Insights with Sales Analytics

Sales Analytics
The sales process has changed dramatically over the last few years. In the past, businesses relied on talented sales reps to help them sell a product. Today, many companies are turning to sales analytics. The data from this analysis can provide companies with the insight they need to improve their performance and grow. Below we show number of helpful ways in which small businesses can use data to improve their business.

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6 Reasons Small Businesses are not Getting Return on BI Tools

6 reasons small businesses are not getting return on BI tools
Business Intelligence is the latest technology that promises to revolutionize the way management can have a pulse on their business. Today’s businesses are awash in data generated from all types of sources at the fastest rate in the history. Majority of businesses cannot keep up with this so called Big Data and simply don’t understand what to do with it. No doubt this data holds lot of valuable insight and can help businesses make the right decision at the right time. The problem is finding that needle in this haystack.  This is where business intelligence tools come into picture. Companies are investing large sums of money in these tools. When used properly these tools can provide succinct reports that can managers gain insights make quick decisions.

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Small Biz Owners – Do You Manage Performance or Just Monitor It?

Do you manage performance or just monitor it
You cannot improve something that you don’t measure.” This is the mantra many leadership coaches have preached for number of years, and for the right reason. If you do not know how your business is performing you are practically driving the car without a dashboard. Anything can go wrong along the way and you wouldn’t come to know about it before it’s too late. That is why performance monitoring should be integral to running a business for any leader.

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What can Small Business Owners learn from Greek Crisis

Unless you have been hiding in a cave for the last couple of years you know Greece is on the verge of economic collapse on the scale not seen before. The unemployment rate is a staggering 22% and they are expected to default on their loans unless they receive yet another round of financial help from their neighbors and EU partners.
While it may be tempting to think of Greek situation as unique, it is not far-fetched to think of an analogous scenario for small businesses. After all, as we show below the reasons behind Greek crisis are prevalent in many of the businesses – both large and small. That’s why Greek crisis holds important lessons for business owners in how not to get into the financial disaster. Below is our attempt to explore reasons behind Greece’s failure and how they apply to small business owners.
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Key Performance Metrics for Hotels and Services Business

In the previous blog post we indicated that many types of small businesses have “standard” set of metrics that you can use as a starting point to determine the key metrics you should track for your small business. We discussed key metrics in the retail and restaurant business in the previous post. In this post we have shown the metrics for additional businesses – hotels / motels and service businesses.
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Key Performance Metrics for Retail and Restaurants

Every small business owner needs to look at the business reports daily, weekly and monthly on a regular basis to stay up-to-date with how their business is performing. You need to understand what key performance metrics to look at in those reports. We showed how to identify and track key performance indicators in this post.
You don’t have to start from zero when looking for key performance metrics for your business. Many types of small businesses have “standard” set of metrics. As a small business and franchise owner you should be aware of these metrics. In this post we will summarize the key metrics for retail businesses and fast food / restaurants.
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How to identify and track key performance indicators?

In the previous post we mentioned that many small business owners find it difficult to explain how their business is doing with the numbers backing up their words. It is even more difficult to predict how the business is going to perform few months down the road. However, it doesn’t have to be this way.
By identifying and tracking few key performance indicators (KPIs) any small business owner can not only figure out how the business is performing; but also forecast where it is headed. This is no different from when the doctor checks vital signs such as blood pressure, pulse, weight, etc. of the patient to find out what is wrong or could go wrong. You only need 5 or so KPIs to get a feel of the business performance.
Typically, these KPIs will be different for different industries. For example, the retail store should look at comparable sales and inventory turnover; while exercise facility would track customer turnover and average sales per customer. Most large publicly traded companies include these KPIs in their annual reports or in the financial analyst reports.
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Reports you should use to assess business performance

In the previous post we mentioned that as a small business owner you should know the key numbers of your business by heart. These key numbers provide valuable insight in your business and act as early warning indicators. Without them you may not realize if the business is heading for trouble and by the time you do it may be too late.
We also advise you to spare some time from daily operations and spend 15 minutes daily and several hours weekly and monthly to go over the reports that show how your business is performing. In this post we will provide more details about these reports and what you should look for in them.
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Do you know how well your business is performing?

If you answer this question with “Oh! It’s OK” or “Just like everyone else”; without backing that up with the sales, cost or profit numbers your business may be heading for trouble.
Whenever we meet with our business colleagues and clients we ask this general question to get a sense of whether the business owner has a grip on his/her business. Many times the answers are what we mentioned earlier. We probe them further by asking follow-up questions such as “why do you say so?” or “how is it compared to others or last year?” and if they don’t have good numbers to explain, we know they need to work on getting a handle on their business.
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