Web analytics is one of the cornerstones of having a successful website. It’s essential for any business to have a site that performs well in the modern age. Anyone who wants their online efforts to be as good as they can be, needs to be able to analyze the numbers and trends. If you can see and understand why a certain event or trend is occurring, you can correct, recreate or improve on it. The art of web analytics allows for you to do this, whether you do it yourself or hire a pro. If you think your business needs to make better use of web analytics, use this guide to find out how.