E-Commerce has come a long way from its earlier days when it was considered a major undertaking to set up an online shop. Companies used to spend millions of dollars and had to hire expert software developers to build e-commerce website. Nowadays you can buy, or even rent, software that provides all the functionality needed for online e-commerce store out of the box. The biggest decision you have to make is what type of software to purchase and how much customization you should do. For any online e-commerce software shopping cart is the backbone that provides the most critical functionality.
Those who are regular readers of this blog know that I am a big supporter of small businesses many of whom feel that they are at a disadvantage when competing with large corporations. I firmly believe that not only can small businesses compete with their larger rivals,but can beat them at their own game. We showed some of the techniques you can use to beat large competitors in earlier post.
In my view large corporations gain advantage against smaller rivals with economies of scale and having better access to capital and business tools. However, the Internet is changing the playing field in favor of small business owners. SohoOS is one promising start-up that aims to level the playing field in the area of business tools. SohoOS shares our vision of helping small business owners effectively compete with and beat their larger rivals who hold unfair advantage.
Do you want to start an online retail store, but are always afraid of effort and money required to do so? I have come across a cheap and elegant solution that has the potential to help you with it. The solution comes from a start-up called Goodsie. I checked out their web site and was very impressed with its functionality and ease of use. You do not need to have computer programming knowledge to use this software, which is a great relief to many of us who do not have that skill or don’t want to deal with that hassle.
While online retail stores have been around for some time, small business owners have been at a disadvantage against their larger rivals due to their lack of skills and money required to build and run online retailing. You can use Amazon or eBay, but you are likely to be drowned out amongst thousands of businesses who are jockeying for the top position. That is why I strongly believe in having your own online store with a unique identity that you can control. Goodsie lets you do that easily.