How Public Relations and Owned Media Can Increase a Nonprofit’s Volunteers & Donors


It can feel like nonprofits are everywhere. They’re in influencer channels, social media posts, independent blogs, and have found a home in most corners of the internet. However, you’re still only seeing a small fraction of the whole. Most of these organizations struggle to cobble together the necessary donations and manpower to effectively operate.

The successful few are adept at controlling their public relations and owned media to stay in public view. Or they’ve called on help from the right people.

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6 Signs You Should Look for Before Hiring a PR Agency


When you are thinking about choosing a PR Agency, you want to have someone who is knowledgeable and trustworthy. They need to know what is going on and how to help you. There are several signs that would indicate you are putting your business in the hands of a reliable PR Agency.

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What can you learn from Zappos.com’s $1.6 Million Mistake


If you are not standing by your core values at the time of crisis and instead take a myopic view of the situation you will miss out on building a long-term, thriving business. Just look at what Zappos, the popular shoe site, went through on May 23, 2010. It lost $1.6 Million dollars within matter of hours. But it’s what it did afterward that is the real story.
For those who don’t know Zappos; it is an online web site that sells shoes. In the process it has built a Billion dollar business!! It has done this by focusing on core tenets of providing exceptional customer service at any cost. Amazon.com just bought the company last month for $928 million.
So what happened?
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